Top 10 Toy Companies and Manufacturers in the World | 2026

The global toys market was valued at USD 112.73 Billion in 2025 and is expected to grow at a CAGR of 4.10% from 2026 to 2035, reaching USD 168.48 Billion by 2035. As per the analysis by Expert Market Research, the market is expected to be driven by the popularity of social media platforms and the demand for STEM toys.

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Social media platforms are significantly influential in the toys market growth. Toy manufacturers are collaborating with influencers to expand their market share and reach wider audiences. Companies are capitalising on TikTok and YouTube influencer campaigns and trends like toy unboxing videos. Further, there is a rising demand for Science, Technology, Engineering, and Math (STEM) toys among parents. These toys are created to cater to the cognitive development needs of children in different age groups. STEM toys enhance children's cognitive skills, problem-solving, decision-making, memory, and creative thinking abilities.

Manufacturers are also heavily investing in augmented reality-enhanced store displays to provide consumers with an interactive experience. Additionally, the toy market is moving in a sustainable direction, with producers using recycled or bio-based plastics in toy production and designing toys that can be more easily recycled at the end of their usable life. Companies are also introducing more sustainable business models such as toy subscriptions and exchange platforms. The rise of adult collectors (the 'kidult' segment) is further reshaping demand, with premium collectibles, nostalgia-driven franchises, and IP-licensed lines emerging as some of the fastest-growing categories in the industry.

Latest Updates on Top Toy Companies and Manufacturers

In February 2026, the LEGO Group completed its acquisition of LEGO Discovery Centres and LEGOLAND® Discovery Centres from UK-based Merlin Entertainments. This agreement facilitates LEGO's expansion into location-based family entertainment, adding 29 Centres across nine countries that attract around five million visitors annually. Additionally, the acquisition strengthens LEGO's direct brand engagement with fans of all age groups and supports its long-term strategy of delivering more memorable hands-on experiences.

In February 2026, Hasbro, Inc. announced a multi-year global licensing partnership with Warner Bros. Discovery Global Consumer Products, becoming the primary toy licensee for the Harry Potter franchise beginning in 2027. This agreement facilitates Hasbro's development of a comprehensive Harry Potter product range, including dolls, action figures, collectibles, interactive plush, role play items, and board games inspired by the original films and the upcoming HBO Original series. Additionally, the partnership coincides with the 25th anniversary of the first Harry Potter film and reinforces Hasbro's IP-driven 'Playing to Win' strategy.

In February 2026, Mattel, Inc. announced the full acquisition of mobile game development studio Mattel163 from former collaborator NetEase for USD 159 million. This agreement facilitates Mattel's complete ownership of the digital games business previously operated as a joint venture, accelerating its brand-centric strategy across IP-driven play and family entertainment. Additionally, the acquisition supports Mattel's expansion into self-published mobile games and strengthens its digital play portfolio alongside upcoming entertainment releases such as the Masters of the Universe (June 2026) and Matchbox (October 2026) films.

In July 2025, Hasbro, Inc. announced a new slate of multi-year casino licensing partnerships with Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally's, joining existing licensee SciPlay. This agreement facilitates the expansion of Hasbro's most iconic brands including MONOPOLY and other legacy IPs across the global casino and adult gaming category. Additionally, the partnerships underscore Hasbro's franchise-first approach to unlocking value from its portfolio and reaching adult audiences through location-based and online gaming experiences.

Sustainability Initiatives Undertaken by the Biggest Toy Companies

• The growing environmental concerns and the adverse impacts of waste and pollution on the environment are compelling toy makers to adopt sustainability in their production process.
• Hasbro, Mattel (Mega Bloks), Moose Toys, and Spin Master are some of the brands investing in sustainable production practices.
• In 2022, Hasbro introduced the Climate Action Plan to achieve net zero Greenhouse Gas emissions by 2050. The company is also taking steps to manage the impact of its products and services on the ecosystems.
• Mega Bloks' playsets like the Build & Learn Eco House and the Grow & Protect Farm are made from a minimum of 56% plant-based materials and 26% International Sustainability and Carbon Certification (ISCC*) certified bio-circular plastics.
• The LEGO Group reported that by the end of 2025, the share of renewable and recycled content in the materials purchased to make LEGO bricks reached 52% (up from 33% in 2024), and the company increased its total sustainability investments by 20% year-on-year. LEGO continues to work towards making its bricks and packaging from more sustainable materials.
• Spin Master has set goals to reduce its production emissions by 70% by 2030 and achieve net-zero emissions by 2050. Additionally, the company has set waste reduction targets of 85% in owned and leased facilities by 2025 and aims to achieve zero waste by 2035.
• Moose Toys has committed to achieve net-zero greenhouse gas emissions by 2040.

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List of Top Toy Manufacturing Companies Worldwide

The global toys market has various major players including LEGO System A/S, Bandai Namco Toys & Collectibles Incorporated, Hasbro, Inc., Mattel, Inc., Funko, LLC, JAKKS Pacific, Inc., Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd, and Spin Master Corporation. Additional details about these companies are provided below:

1. LEGO System A/S

LEGO System A/S, commonly known as the LEGO Group, was founded in 1932 and is headquartered in Billund, Denmark. The company is best known for its iconic interlocking plastic bricks that have become a staple in children's toys worldwide. Since its inception, LEGO has expanded its offerings to include themed sets based on popular franchises like Star Wars, Harry Potter, and Marvel, as well as video games, movies, and interactive digital platforms. In 2025, the LEGO Group delivered record double-digit growth in revenue and operating profit, significantly outperforming the broader toy market and increasing its global market share, driven by strong brand equity, innovative products, and strategic partnerships. In February 2026, the company completed the acquisition of LEGO Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments, adding 29 Centres in nine countries and roughly five million annual visitors to its direct brand experience footprint. LEGO's commitment to sustainability continues to deepen by the end of 2025, 52% of the materials purchased to make LEGO bricks came from renewable and recycled sources (up from 33% in 2024), and total sustainability investments rose 20% year-on-year.

2. Bandai Namco Toys & Collectibles Incorporated

Bandai Namco Toys & Collectibles Incorporated is a renowned leader in the design, manufacture, and distribution of high-quality toys, collectibles, and entertainment products. Established as a subsidiary of Bandai Namco Holdings, the company has an extensive portfolio of iconic products, particularly within the action figure and collectibles sector. Bandai Namco Toys & Collectibles is known for its strong affiliations with popular media franchises, including Power Rangers, Dragon Ball, Star Wars, Gundam, and Tamashii Nations, producing highly sought-after collectible figures and toys that appeal to fans worldwide. The company's offerings range from premium action figures to limited edition collectibles, designed to capture the essence of beloved characters and stories. Bandai Namco continues to expand its global IP reach through organisational restructuring, targeted talent development in marketing, creation, and engineering, and a successful direct-to-consumer online retail platform catering to a worldwide fanbase.

3. Hasbro, Inc.

Hasbro, Inc. is one of the largest and most influential toy and entertainment companies globally. The company is well-known for its iconic product lines including 'Transformers,' 'My Little Pony,' 'Monopoly,' and 'Play-Doh,' and has expanded its reach through acquisitions of prominent entertainment properties like Wizards of the Coast, maker of 'Dungeons & Dragons' and 'Magic: The Gathering.' In February 2025, Hasbro unveiled its 'Playing to Win' strategy, focused on innovation, partnerships, and expanding iconic brands across new formats. The company reported strong Q4 2025 results with revenue of roughly USD 1.5 billion, up 31% year-on-year, and announced a new USD 1 billion share repurchase program. In February 2026, Hasbro secured a multi-year global licensing partnership with Warner Bros. Discovery, becoming the primary toy licensee for the Harry Potter franchise starting in 2027, alongside collaborations with Teenage Mutant Ninja Turtles and Marvel superheroes. The company is also gearing up for a Voltron feature film release with Amazon MGM Studios later in 2026. Hasbro continues to combine traditional toys with digital media, leveraging AI to improve productivity and reinvesting savings into innovation and creativity.

4. Mattel, Inc.

Mattel, Inc. is one of the world's largest and most well-known toy manufacturers. The company's portfolio includes iconic brands such as 'Barbie,' 'Hot Wheels,' 'Fisher-Price,' 'American Girl,' 'UNO,' and 'Monster High.' Over the years, Mattel has become a leader in both traditional toys and entertainment, successfully transitioning into digital spaces with online games, mobile applications, and film partnerships. In February 2026, Mattel announced the full acquisition of the Mattel163 mobile games studio from former collaborator NetEase for USD 159 million, granting it full ownership of the digital games business previously operated as a joint venture. The company is executing a new brand-centric strategy to grow its IP-driven play and family entertainment business, with two major film releases scheduled for 2026 Masters of the Universe (June 2026) and Matchbox (October 2026) in partnership with Amazon MGM Studios and Apple TV. Mattel has also continued expanding its Barbie line with inclusive representations (dolls with Down syndrome, vision impairments, and diverse body types), positioning itself for long-term growth through innovation, digital play, and entertainment-led brand building.

5. Funko, LLC

Funko, LLC is a leading manufacturer of licensed pop culture collectibles, most notably its vinyl figures and bobbleheads. Funko has gained significant attention for its unique designs and wide range of licensed properties, including brands from Disney, Marvel, DC Comics, Star Wars, and countless other entertainment properties. Under CEO Cynthia Williams, Funko has diversified its product range to include plush toys, action figures, apparel, and personalised 'Pop! Yourself' collectibles which have emerged as a significant growth driver for its direct-to-consumer and e-commerce channels. By 2024, roughly 24% of Funko's gross sales came from DTC channels, doubling since 2022. The company is also expanding into high-growth fandom segments including sports, gaming, and music, and is focused on in-person fan experiences, retail activations, and international expansion. Funko's limited-edition and exclusive collectibles continue to drive passionate engagement across physical and online retail spaces.

6. JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a toy company that designs and sells kids' indoor and outdoor toys. The company has a global geographical presence in the United States, Europe, Australia, Canada, Latin America, and Asia. JAKKS holds major toy licenses across leading entertainment franchises, including partnerships with Sega for Sonic the Hedgehog movie-themed toys and Disney for a range of role-play and collectible lines. Walmart® and Target® remain its two largest retail customers, together accounting for a majority share of its net sales. The company continues to strengthen its position in movie-tie-in toys, action figures, plush, and collectibles, benefitting from the growing adult collector segment in the United States.

7. Tomy Company Ltd.

Tomy Company Ltd., headquartered in Tokyo, Japan, is a leading manufacturer of innovative toys and games. The company's product portfolio includes action figures, dolls, robotics, and educational toys, with notable brands like 'Beyblade' and 'Thomas & Friends' being central to its success. Tomy has expanded its reach through digital interactive toys and licensed products, collaborating with major brands such as Pokemon, Disney, and Marvel. Having celebrated its 100th anniversary in 2024, Tomy continues to build on a century-long legacy of delivering high-quality, creative products that appeal to both children and adults. The company remains committed to innovation and sustainability, developing eco-friendly products and adopting responsible manufacturing practices. Its toys are sold in over 30 countries across North America, Europe, and Asia.

8. Simba Dickie Group

Simba Dickie Group, headquartered in Fürth, Germany, is a prominent global player in the toy industry. The company was formed through the merger of Simba Toys and Dickie Toys in 1993, establishing a diversified toy empire. With a global presence across Europe, Asia, and the Americas, Simba Dickie ensures its toys reach millions of children worldwide. The company offers a broad range of products, from traditional dolls and action figures to remote-controlled vehicles, construction toys, and educational games. The group is known for acquiring successful toy brands to expand its portfolio, including Majorette, Schuco, BIG, Noris Spiele, and Eichhorn. These acquisitions have helped the company diversify its offerings and cater to various age groups and play preferences. Simba Dickie has also expanded its eco-friendly toy lineup, reflecting the growing demand for sustainable products, and strengthened its leadership in the remote-controlled and electric-powered vehicle categories.

9. Moose Toys Ltd

Moose Toys Ltd. has quickly become a significant player in the global toy industry. Known for its innovative products and creative designs, Moose Toys has earned global recognition for its highly successful toy lines such as 'Shopkins,' 'Little Live Pets,' and 'The Trash Pack.' These franchises have not only captivated children but have also led to substantial retail success, with Moose Toys continually expanding its product offerings to include collectibles, dolls, and interactive toys. The company's dedicated mergers and acquisitions (M&A) division, led by its global head of business development, continues to focus on expanding Moose's portfolio across games, collectibles, and traditional toy categories through strategic acquisitions. Notable collaborations include licensing agreements with prominent YouTube influencers like MrBeast, alongside partnerships with major media franchises keeping Moose at the forefront of creator-driven and social-first toy marketing.

10. Spin Master Corporation

Spin Master Corporation is a global leader in the toy and entertainment sector. The company is known for creating engaging and innovative products, including the popular 'PAW Patrol,' 'Air Hogs,' and 'Hatchimals' brands, along with digital platforms such as Toca Boca World and Piknik acquired via its Toca Boca and Sago Mini subsidiaries. Spin Master has a strong portfolio that extends beyond toys into television shows, digital apps, and entertainment properties, making it a prominent player in the children's media and entertainment industry. Following its USD 950 million acquisition of Melissa & Doug in January 2024, the company achieved its annualised run-rate net cost synergy target of USD 25-30 million ahead of plan in 2025, strengthening its position in the early childhood learning segment. Spin Master's digital games segment has also driven growth, supported by strategic partnerships, subscription momentum, and in-game purchases. Internationally, roughly 38% of 2025 sales came from overseas markets, and the company continues to invest in toy innovation, global expansion, and evergreen entertainment properties for long-term growth.