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Global Toys Market: By Product Type: Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others; By Age Group; By Sales Channel; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

Global Toys Market Outlook

The global toys market attained a value of about USD 94.5 billion in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 2.5% to reach an estimated value of USD 101.3 billion by 2026.

 

North America and Europe to be the Significant Regional  Markets for the Toys Industry

Regionally, North America and Europe are significant players for the global market in toys. High expendable incomes, the significant presence of major players, and growing awareness of the educational and developmental benefits of toys are the driving factors for the regional growth of the market. The introduction of the initiatives by the United States government to reduce imports from China and boost the domestic toy industry  is further expected to propel the growth of the North America market for toys in the coming years.

 

Global Toys Market

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China  is one of the largest producers and exporters of toys. This can be attributed to the rapid industrialisation and the country’s highest population size. The high demand for educational toys, such as Code-A-Pillar, for pre-school children in China also aiding the  market growth. The growth of the market in China is expected to propel the growth within the overall Asia Pacific region. The Asia Pacific region is, thus, expected to witness the fastest growth over the forecast period as compared to other major regional markets. The increase of import duty by the Government of India is likely to push the growth of the indigenous toy industry in the country in the coming years, and further support the growth of the Asia Pacific market.

 

The Outdoor and Sports Toys Segment to Drive the Growth of the Market

The outdoor and sports toys segment is projected to witness a healthy growth in the coming years and aid the growth of the overall market. The growth of the segment was aided by the growth in the demand for playground equipment, water/sand toys and accessories, skateboards/scooters, pools, and sports activities and game accessories. The growing awareness of the development of motor and coordination skills in children with the help of outdoor sports has further propelled the growth of the outdoor and sports toys segment.

 

Toys: Industry Definition and Segmentation

Toys refer to objects intended to be played primarily by children. Traditionally, toys are made from wood, plastic, clay, or paper. However, modern toys also include electronic components as well. Playing with toys helps to train children and develop their logical and spatial reasoning skills and enhance their cognitive capabilities. Additionally, puzzles and board games are known to improve social interaction and build communication skills among children.

The major product types of toys in the market are:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

The market can be broadly categorised on the basis of age group into:

  • Up to 5 years
  • Between 5-10 Years
  • Above 10 Years

The market based on sales channel can be divided into:

  • Hypermarkets/Supermarkets
  • Speciality Stores
  • Departmental Stores
  • Online 
  • Others

The regional markets for toys include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Rising Demand for Educational and Interactive Games to Bolster the Market Growth for Toys

The global market for toys is being driven by the increasing demand for interactive toys. The rising expenditure on educational toys and games, especially in dual-income households, is projected to propel the demand for the product in the emerging economies. The rising awareness of the positive impact of toys on the overall development of children is also anticipated to aid the market growth.  Additionally, the launch of STEM-focussed toys, such as Goldieblox, Roominate, and Yellow Scope, are expected to aid the growth of the market. These toys play a major role in developing STEM (science, technology, engineering, and mathematics) skills in children.

The growing demand for movie and comic character plush toys, along with collectible action figures, is expected  to bolster the market growth. The various advancements in 3D printing technology is projected to increase the demand for customised figurines, which is expected to further influence the market growth positively. Moreover, the growing demand for building blocks and reusable compounds, such as LEGO, kinetic dough, putty, and slime, is also expected to catalyse the growth of the market. Other factors such as increasing population and rapid industrialisation and urbanisation are expected to aid the growth of the industry over  the forecast period.

 

Key Industry Players in the Global Toys Market

The report presents a detailed analysis of the following key players in the global toys market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Atlas Games
  • Clementoni S.p.A.
  • Hasbro Inc
  • Lego System A/S
  • Mattel, Inc.
  • Tomy Company, Ltd.
  • Thames & Kosmos, LLC
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Age Group, Sales Channel, Region
Breakup by Product Type Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others
Breakup by Age Group  Up to 5 Years, Between 5-10 Years, Above 10 Years, Others
Breakup by Sales Channel Hypermarkets/Supermarkets, Speciality Stores, Convenience Stores, Online, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Atlas Games, Clementoni S.p.A., Hasbro Inc, Lego System A/S, Mattel, Inc., Tomy Company, Ltd., Thames & Kosmos, LLC, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Toys Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Toys Historical Market (2016-2020) 
    8.3    Global Toys Market Forecast (2021-2026)
    8.4    Global Toys Market by Product Type
        8.4.1    Action Figures
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Building Sets
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Dolls
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    Games and Puzzles
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
        8.4.5    Sports and Outdoor Toys
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2016-2020)
            8.4.5.3    Forecast Trend (2021-2026)
        8.4.6    Plush
            8.4.6.1    Market Share
            8.4.6.2    Historical Trend (2016-2020)
            8.4.6.3    Forecast Trend (2021-2026)
        8.4.7    Others
    8.5    Global Toys Market by Age Group 
        8.5.1    Up to 5 Years
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Between 5-10 Years
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Above 10 Years
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Others
    8.6    Global Toys Market by Sales Channel
        8.6.1    Hypermarkets/Supermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Speciality Stores
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Convenience Stores
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Online
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
        8.6.5    Others
    8.7    Global Toys Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Trade Data Analysis

    12.1    Major Exporting Countries
        12.1.1    By Value
        12.1.2    By Volume
    12.2    Major Importing Countries
        12.2.1    By Value
        12.2.2    By Volume
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Atlas Games
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Clementoni S.p.A.
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Hasbro Inc
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Lego System A/S
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Mattel, Inc.
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Tomy Company, Ltd.
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Thames & Kosmos, LLC
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    Others
14    Industry Events and Developments

 

List of Figures and Tables

1.    Global Toys Market: Key Industry Highlights, 2016 and 2026
2.    Global Toys Historical Market: Breakup by Product Type (USD Billion), 2016-2020
3.    Global Toys Market Forecast: Breakup by Product Type (USD Billion), 2021-2026
4.    Global Toys Historical Market: Breakup by Age Group (USD Billion), 2016-2020
5.    Global Toys Market Forecast: Breakup by Age Group (USD Billion), 2021-2026
6.    Global Toys Historical Market: Breakup by Distribution Channel (USD Billion), 2016-2020
7.    Global Toys Market Forecast: Breakup by Distribution Channel Channel (USD Billion), 2021-2026
8.    Global Toys Historical Market: Breakup by Region (USD Billion), 2016-2020
9.    Global Toys Market Forecast: Breakup by Region (USD Billion), 2021-2026
10.    North America Toys Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    North America Toys Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Europe Toys Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Europe Toys Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Asia Pacific Toys Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Asia Pacific Toys Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Latin America Toys Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Latin America Toys Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Middle East and Africa Toys Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Middle East and Africa Toys Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Major Importing Countries by Volume
21.    Major Exporting Countries by Volume
22.    Major Importing Countries by Value
23.    Major Exporting Countries by Value
24.    Global Toys Market Structure

Key Questions Answered in the Report

In 2020, the global toys market attained a value of nearly USD 94.5 billion.

The market is projected to grow at a CAGR of 2.5% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach a value of about USD 101.3 billion by 2026.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major drivers of the market include the growing awareness about the potential of toys to bolster the cognitive and physical development of children, increasing disposable incomes, growing influence of the social media, and the availability of attractive toy products on the e-commerce platforms, among others.

The growing R&D activities that are aimed towards developing toys which will bolster the cognitive development of children are expected to be the key trend guiding the growth of the industry.

Action figures, building sets, dolls, games and puzzles, sports and outdoor toys, and plush, among others, are the major product types in the market.

Up to 5 years, between 5-10 years, and above 10 years, among others, are the different age groups considered within the market report.

Hypermarkets/supermarkets, speciality stores, convenience stores, and online, among others, are the significant sales channels of the product in the industry.   

The major players in the industry are Atlas Games, Clementoni S.p.A., Hasbro Inc, Lego System A/S, Mattel, Inc., Tomy Company, Ltd., and Thames & Kosmos, LLC, among others.

Analyst Review

The global toys market attained a value of 94.5 billion in 2020, driven by the growing awareness about the potential of toys to bolster the cognitive development of children. Aided by the growing productive diversifications, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 2.5%. The market is projected to reach USD 101.3 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product type, the market is divided into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, and plush, among others. On the basis of age group, the market is divided into upto 5 years, between 5-10 years, and above 10 years, among others. The significant sales channel of the product includes hypermarkets/supermarkets, speciality stores, convenience stores, and online, among others. The major regional markets for toys are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Atlas Games, Clementoni S.p.A., Hasbro Inc, Lego System A/S, Mattel, Inc., Tomy Company, Ltd., and Thames & Kosmos, LLC, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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