Reports
Global Toys Market Share, Size, Trends, Growth, Demand, Price, Analysis, Forecast: By Product: Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others; By Age Group: Up to 5 years, Between 5-10 Years, Above 10 Years; By Distribution Channel; Regional Analysis; Competitive Landscape; 2023-2028
Global Toys Market Outlook
The global toys market attained a value of about USD 103.0 billion in 2022 and is expected to grow in the forecast period of 2023-2028 at a CAGR of 5.2% to reach an estimated value of USD 143.6 billion by 2028.
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North America and Europe to be the Significant Regional Markets for the Toys Industry
Regionally, North America and Europe are significant players for the global market in toys. High expendable incomes, the significant presence of major players, and growing awareness of the educational and developmental benefits of toys are the driving factors for the regional growth of the market. The introduction of the initiatives by the United States government to reduce imports from China and boost the domestic toy industry is further expected to propel the growth of the North America market for toys in the coming years.
China is one of the largest producers and exporters of toys. This can be attributed to the rapid industrialisation and the country’s highest population size. The high demand for educational toys, such as Code-A-Pillar, for pre-school children in China also aiding the market growth. The growth of the market in China is expected to propel the growth within the overall Asia Pacific region. The Asia Pacific region is, thus, expected to witness the fastest growth over the forecast period as compared to other major regional markets. The increase of import duty by the Government of India is likely to push the growth of the indigenous toy industry in the country in the coming years, and further support the growth of the Asia Pacific market.
The Outdoor and Sports Toys Segment to Drive the Growth of the Market
The outdoor and sports toys segment is projected to witness a healthy growth in the coming years and aid the growth of the overall market. The growth of the segment was aided by the growth in the demand for playground equipment, water/sand toys and accessories, skateboards/scooters, pools, and sports activities and game accessories. The growing awareness of the development of motor and coordination skills in children with the help of outdoor sports has further propelled the growth of the outdoor and sports toys segment.
Toys: Market Segmentation
Toys refer to objects intended to be played primarily by children. Traditionally, toys are made from wood, plastic, clay, or paper. However, modern toys also include electronic components as well. Playing with toys helps to train children and develop their logical and spatial reasoning skills and enhance their cognitive capabilities. Additionally, puzzles and board games are known to improve social interaction and build communication skills among children.
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Based on product, the market is divided into:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
The market can be broadly categorised on the basis of age group into:
- Up to 5 years
- Between 5-10 Years
- Above 10 Years
The market based on distribution channel can be divided into:
- Hypermarkets/Supermarkets
- Departmental Stores
- Online Channel
- Others
The regional markets for toys include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Rising Demand for Educational and Interactive Games to Bolster the Market Growth for Toys
The global market for toys is being driven by the increasing demand for interactive toys. The rising expenditure on educational toys and games, especially in dual-income households, is projected to propel the demand for the product in the emerging economies. The rising awareness of the positive impact of toys on the overall development of children is also anticipated to aid the market growth. Additionally, the launch of STEM-focussed toys, such as Goldieblox, Roominate, and Yellow Scope, are expected to aid the growth of the market. These toys play a major role in developing STEM (science, technology, engineering, and mathematics) skills in children.
The growing demand for movie and comic character plush toys, along with collectible action figures, is expected to bolster the market growth. The various advancements in 3D printing technology is projected to increase the demand for customised figurines, which is expected to further influence the market growth positively. Moreover, the growing demand for building blocks and reusable compounds, such as LEGO, kinetic dough, putty, and slime, is also expected to catalyse the growth of the market. Other factors such as increasing population and rapid industrialisation and urbanisation are expected to aid the growth of the industry over the forecast period.
Key Players in the Global Toys Market
The report presents a detailed analysis of the following key players in the global toys market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- LEGO System A/S
- Bandai Namco Toys & Collectibles Incorporated
- Hasbro, Inc.
- Mattel, Inc.
- Funko, LLC
- JAKKS Pacific, Inc.
- Tomy Company Ltd.
- Simba Dickie Group
- Moose Toys Ltd
- Thames & Kosmos
- S M Funcorp Toys Private Limited
- Clementoni Spa
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Age Group |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Toys Market Analysis
8.1 Key Industry Highlights
8.2 Global Toys Historical Market (2018-2022)
8.3 Global Toys Market Forecast (2023-2028)
8.4 Global Toys Market by Product
8.4.1 Action Figures
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Building Sets
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Dolls
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Games and Puzzles
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 Sports and Outdoor Toys
8.4.5.1 Historical Trend (2018-2022)
8.4.5.2 Forecast Trend (2023-2028)
8.4.6 Plush
8.4.6.1 Historical Trend (2018-2022)
8.4.6.2 Forecast Trend (2023-2028)
8.4.7 Others
8.5 Global Toys Market by Age Group
8.5.1 Up to 5 years
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Between 5-10 Years
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Above 10 Years
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.6 Global Toys Market by Distribution Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Departmental Stores
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Online Channel
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Others
8.7 Global Toys Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Toys Market Analysis
9.1 Market by Product
9.2 Market by Age Group
9.3 Market by Distribution Channel
9.4 Market by Country
9.4.1 United States of America
9.4.1.1 Historical Trend (2018-2022)
9.4.1.2 Forecast Trend (2023-2028)
9.4.2 Canada
9.4.2.1 Historical Trend (2018-2022)
9.4.2.2 Forecast Trend (2023-2028)
10 Europe Toys Market Analysis
10.1 Market by Product
10.2 Market by Age Group
10.3 Market by Distribution Channel
10.4 Market by Country
10.4.1 United Kingdom
10.4.1.1 Historical Trend (2018-2022)
10.4.1.2 Forecast Trend (2023-2028)
10.4.2 Germany
10.4.2.1 Historical Trend (2018-2022)
10.4.2.2 Forecast Trend (2023-2028)
10.4.3 France
10.4.3.1 Historical Trend (2018-2022)
10.4.3.2 Forecast Trend (2023-2028)
10.4.4 Italy
10.4.4.1 Historical Trend (2018-2022)
10.4.4.2 Forecast Trend (2023-2028)
10.4.5 Others
11 Asia Pacific Toys Market Analysis
11.1 Market by Product
11.2 Market by Age Group
11.3 Market by Distribution Channel
11.4 Market by Country
11.4.1 China
11.4.1.1 Historical Trend (2018-2022)
11.4.1.2 Forecast Trend (2023-2028)
11.4.2 Japan
11.4.2.1 Historical Trend (2018-2022)
11.4.2.2 Forecast Trend (2023-2028)
11.4.3 India
11.4.3.1 Historical Trend (2018-2022)
11.4.3.2 Forecast Trend (2023-2028)
11.4.4 ASEAN
11.4.4.1 Historical Trend (2018-2022)
11.4.4.2 Forecast Trend (2023-2028)
11.4.5 South Korea
11.4.5.1 Historical Trend (2018-2022)
11.4.5.2 Forecast Trend (2023-2028)
11.4.6 Australia
11.4.6.1 Historical Trend (2018-2022)
11.4.6.2 Forecast Trend (2023-2028)
11.4.7 Others
12 Latin America Toys Market Analysis
12.1 Market by Product
12.2 Market by Age Group
12.3 Market by Distribution Channel
12.4 Market by Country
12.4.1 Brazil
12.4.1.1 Historical Trend (2018-2022)
12.4.1.2 Forecast Trend (2023-2028)
12.4.2 Argentina
12.4.2.1 Historical Trend (2018-2022)
12.4.2.2 Forecast Trend (2023-2028)
12.4.3 Mexico
12.4.3.1 Historical Trend (2018-2022)
12.4.3.2 Forecast Trend (2023-2028)
12.4.4 Others
13 Middle East and Africa Toys Market Analysis
13.1 Market by Product
13.2 Market by Age Group
13.3 Market by Distribution Channel
13.4 Market by Country
13.4.1 Saudi Arabia
13.4.1.1 Historical Trend (2018-2022)
13.4.1.2 Forecast Trend (2023-2028)
13.4.2 United Arab Emirates
13.4.2.1 Historical Trend (2018-2022)
13.4.2.2 Forecast Trend (2023-2028)
13.4.3 Nigeria
13.4.3.1 Historical Trend (2018-2022)
13.4.3.2 Forecast Trend (2023-2028)
13.4.4 South Africa
13.4.4.1 Historical Trend (2018-2022)
13.4.4.2 Forecast Trend (2023-2028)
13.4.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 LEGO System A/S
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Bandai Namco Toys & Collectibles Incorporated
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Hasbro, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Mattel, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Funko, LLC
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 JAKKS Pacific, Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Tomy Company Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Simba Dickie Group
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Moose Toys Ltd
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Thames & Kosmos
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 S M Funcorp Toys Private Limited
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Clementoni Spa
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Toys Market: Key Industry Highlights, 2018 and 2028
2. Global Toys Historical Market: Breakup by Product (USD Million), 2018-2022
3. Global Toys Market Forecast: Breakup by Product (USD Million), 2023-2028
4. Global Toys Historical Market: Breakup by Age Group (USD Million), 2018-2022
5. Global Toys Market Forecast: Breakup by Age Group (USD Million), 2023-2028
6. Global Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
7. Global Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
8. Global Toys Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Toys Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Toys Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Toys Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Toys Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Toys Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Toys Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Toys Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Toys Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Toys Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Toys Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Toys Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Major Importing Countries by Value
21. Major Exporting Countries by Value
22. Major Importing Countries by Volume
23. Major Exporting Countries by Volume
24. Global Toys Market Structure
Key Questions Answered in the Report
In 2022, the global toys market attained a value of nearly USD 103.0 billion.
The market is projected to grow at a CAGR of 5.2% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach a value of about USD 143.6 billion by 2028.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major drivers of the market include the growing awareness about the potential of toys to bolster the cognitive and physical development of children, increasing disposable incomes, growing influence of the social media, and the availability of attractive toy products on the e-commerce platforms, among others.
The growing R&D activities that are aimed towards developing toys which will bolster the cognitive development of children are expected to be the key trend guiding the growth of the market.
Action figures, building sets, dolls, games and puzzles, sports and outdoor toys, and plush, among others, are the major products in the market.
Up to 5 years, between 5-10 years, and above 10 years are the different age groups considered within the market report.
Hypermarkets/supermarkets, departmental stores, and online channel, among others, are the significant distribution channels of toys in the market.
The major players in the market are LEGO System A/S, Bandai Namco Toys & Collectibles Incorporated, Hasbro, Inc., Mattel, Inc., Funko, LLC, JAKKS Pacific, Inc., Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd, Thames & Kosmos, S M Funcorp Toys Private Limited, and Clementoni Spa, among others.
Analyst Review
The global toys market attained a value of USD 103.0 billion in 2022, driven by the growing awareness about the potential of toys to bolster the cognitive development of children. Aided by the growing productive diversifications, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 5.2%. The market is projected to reach USD 143.6 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the market is divided into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, and plush, among others. On the basis of age group, the market is divided into up to 5 years, between 5-10 years, and above 10 years. The significant distribution channels in the market includes hypermarkets/supermarkets, departmental stores, and online channel, among others. The major regional markets for toys are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include LEGO System A/S, Bandai Namco Toys & Collectibles Incorporated, Hasbro, Inc., Mattel, Inc., Funko, LLC, JAKKS Pacific, Inc., Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd, Thames & Kosmos, S M Funcorp Toys Private Limited, and Clementoni Spa, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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