Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+ Industry Domains
Services Sectors MI 360 Procurement Intelligence Industry Reports Healthcare and Nutrition Research Insights and Updates Press Releasees
View All Reports
Report
Press Release
Blogs
Industry Statistics

Computer Assisted Personal Interviewing (CAPI)

We perform face-to-face interviews with digital tools, ensuring detailed responses and high engagement in targeted locations.

Reach Out To Us 

Overview

In today’s competitive business environment, Computer-Assisted Personal Interviewing (CAPI) offers businesses a highly effective way to collect reliable, real-time data. By combining the personal touch of face-to-face interviews with the efficiency of digital tools, CAPI ensures high-quality, accurate responses. Without this technology, businesses risk relying on outdated or inaccurate data, which can lead to poor decision-making.

We offer customised CAPI solutions designed to meet your unique research goals. Our team uses advanced technology to streamline the interview process, ensuring that data is captured accurately and efficiently.

With our expert CAPI services, businesses can obtain clear, actionable insights into market trends, customer preferences, and consumer behaviour. This allows them to refine strategies, optimise products, and stay ahead in the market.

Our Strategic Roadmap for Computer-Assisted Personal Interviewing (CAPI)

Our strategic roadmap for Computer-Assisted Personal Interviewing (CAPI) engages respondents effectively to secure high-quality responses, validates data instantly during interviews, and integrates seamlessly with analytical tools. We capture context-rich insights through in-depth one-on-one interactions, providing a deeper understanding of your market and driving strategic outcomes.

A glass prism splitting light into spectral colors.

Optimised Interview Techniques

We use CAPI to engage respondents effectively, ensuring high-quality responses and minimising interview fatigue.

Data Validation on the Spot

With CAPI, we instantly validate the responses during the interview, ensuring the data is error-free and reliable.

Seamless Integration with Systems

Our CAPI approach integrates directly with analytical tools, allowing businesses to analyse the data immediately as it is collected.

In-depth Participant Engagement

CAPI helps us capture detailed, context-rich responses through one-on-one interviews, providing businesses with a deeper understanding of their market.

Case Study

Business Challenge

An SME in the home improvement industry struggled to gather reliable customer feedback due to limited resources and difficulty accessing a broad customer base. The company needed accurate insights to improve product offerings and customer service but lacked the tools to gather data effectively without significant time and resource investment.

Client: Managing Director, Home Improvement SME

Our Solution

We employed Computer-Assisted Personal Interviewing (CAPI) to efficiently gather customer opinions in-store. Using mobile devices, trained interviewers conducted quick, on-site surveys with customers, asking about product quality, installation services, and overall satisfaction. The CAPI technology allowed for immediate data entry, reducing manual errors and speeding up the feedback process.

Client: Managing Director, Home Improvement SME

End Results

The SME gained valuable customer insights into preferences for various products and services. This real-time feedback allowed the company to adjust product designs and improve customer service offerings almost immediately. The CAPI method helped the business develop more targeted marketing campaigns and enhance customer retention.

Client: Managing Director, Home Improvement SME

Choose The Support You Need

01

End-to-End Market Entry Advisory

We offer transformative consulting and market analysis, empowering businesses to navigate the complexities of different sectors and achieve accelerated growth.
02

Primary Research

Our primary research delivers firsthand data through tailored surveys, interviews, and observations to inform your strategic decisions, ensuring you gain actionable insights by engaging directly with your target market for accurate and relevant outcomes.
03

Quantitative Research

We provide robust quantitative research using CATI, CAPI, CAWI, and Hybrid Models to deliver statistically significant data, enabling you to leverage precise metrics for market sizing, trend analysis, and consumer behavior forecasting to drive your strategies.
04

Qualitative Research

Our qualitative research employs FGDs, IDIs, Expert Panels, and Executive Interviews to uncover deep consumer insights, helping you refine your product and marketing strategies with nuanced, human-centered data tailored to your business needs.
05

Strategic Market Entry & Growth Solutions

We streamline market entry with distributor sourcing, factory establishment, and compliance audits, plus growth services like talent sourcing and sales acceleration, offering a comprehensive approach to expand operations and maximize success in new markets.
06

Technology Landscape Analysis

Our technology landscape analysis maps innovations, patents, and competitor tech to guide your R&D and market positioning, ensuring you stay competitive with strategic insights tailored to align your business with cutting-edge industry trends.
07

Social Research

We conduct social research to explore societal trends and public perceptions using surveys and ethnographic methods, enhancing your brand relevance with insights into community needs and consumer attitudes for targeted strategies.

We’re here to help answer any questions about our products and services.

Contact us

Get In Touch

Current Selection: Enterprise Bundle (Add up to 10 reports)

Our Offices

Australia

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

India

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-723-689-1189

Philippines

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.

+63-287-899-028, +63-967-048-3306

United Kingdom

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

United States

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

Vietnam

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-723-689-1189

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124

Quick Links

Who We Are

What We Offer

 

© 2025 Claight Corp. All Rights Reserved