How AtmaNirbhar Bharat Is Shaping Gen Z Choices

The Atma Nirbhar Bharat mission, launched in 2020, has significantly boosted India's economic self-reliance. Expert Market Research's study shows over 92% support, with rising local product purchases and declining foreign goods demand. The initiative fosters job creation, economic unity, and competitive local manufacturing, projecting robust growth for Indian businesses.

AtmaNirbhar Bharat Effect on local sales

The global economic shockwaves caused by the COVID-19 pandemic exposed vulnerabilities in international supply chains and highlighted the importance of self-reliance. In response, India's Prime Minister launched the Atma Nirbhar Bharat (Self-Reliant India) mission in 2020. Four years later, the initiative's impact can be felt, as highlighted by a comprehensive study conducted by Expert Market Research which surveyed over 50,000 respondents across India, the study reveals that the Atma Nirbhar Bharat mission has been a resounding success.

Over 92% of respondents acknowledge its influence, signifying a significant shift in the economic landscape. The initiative has helped India mitigate the inflationary pressures witnessed by many developed economies by transforming the nation into one of job creators rather than job seekers. This focus on self-sufficiency has fostered a sense of economic security and unity among the Indian populace.

Expert Market Research's study details how businesses can leverage this newfound economic environment. The mission has positively impacted the local economy, with more than 50% of respondents now actively purchasing Indian products, a figure projected to increase as the government supports businesses in producing higher quality goods. Both governmental and public campaigns have been launched to raise awareness and highlight the advantages of local products over foreign goods. Remarkably, 5.93% of respondents are drivers of these campaigns, demonstrating strong public support and participation.

Buy local Buy Indian

These campaigns, coupled with a collective desire to support the Indian economy, have significantly altered consumer behaviour. Local products are now entering the market and competing robustly with foreign goods. Another study by Expert Market Research indicates that the era of industries setting up cheaper plants in countries like China is waning, as the Indian consumer becomes more discerning. The study also forecasts a decrease in production costs within India, providing businesses with further incentives to commence local manufacturing.

The initiative's success is projected to lead to increased sales of locally produced goods, presenting a clear signal to businesses: the sooner they start production in India, the quicker they will experience growth. The expert market research study extensively looks into the The Atma Nirbhar Bharat mission, classifies the various direct positive and negative aspects of the programme  and their impact in  the stability for Indian businesses and the broader economy.