Impact of Smart Home Advertisements on Consumer Choices

As per a survey conducted by Expert Market Research, 43.90% of the respondents feel curious about the functionality of the devices followed by 26.83% who feel inspired to enhance their living space.

Advertising is the most powerful tool to grab maximum customer outreach. Since most of the advertisements are done via audio visual representations, it can spread the true intent behind the product as well as brand. As per an extensive survey conducted by Expert Market Research across top tier 1 and 2 cities, covering over 60,000 respondents, the outcomes delve deep into the impact of advertisements for smart home devices on consumers.

Different Perceptions of Consumers Towards Advertisements for Smart Home Devices

The results from the survey indicate that 43.90% of the respondents get curious about the functionality of the technology while 26.83% and 9.76% of the respondents feel inspired and reassured to integrate smart home devices in their homes respectively. This study aims to analyze how individuals perceive advertisements for smart home devices and to what extent they get convinced to purchase one. It’s evident that a major portion of the respondents gets curious to know about the technology involved in the smart home devices and its functionality along with 26.83% of the respondents who gets inspired to maybe purchase one to intensify their living space experience.

Advertisements tend to leave a lasting impression on individuals mainly because of their representation. Smart home devices being recently introduced and since it also belongs to the tech industry, advertising and communicating the associated features of the product to the ultimate consumers is as crucial. Amazon- the key industry player in the segment of smart home devices after analyzing the Indian audience understood that if an advertisement to be successful it is essential to establish an emotional connection. Thus, Amazon launched a successful campaign in which they celebrated Alexa’s 4 years. They came up with an advertisement through which they expressed gratitude towards its customers.

Advertising Effecting Consumer’s Decision to Purchase Smart Home Devices

Thus, after analyzing varied behaviors of consumers towards advertisements for smart home devices it is concluded that most of the consumers do get excited to get more information on the new technology but only few of them feel inspired to purchase one. This is because customers take time to have a transition and especially when it comes to technology. Until advertisements target the correct emotions and effectively express their utility, it’s highly difficult to influence consumers towards a new technology. Additionally, there is a perception among consumers that integrating smart home devices are complex to operate and would lead to higher cost. Thus, it is important to appropriately fill in the gap between by advertising what value addition these devices would bring to their routine lives.