Australia Skincare Product Market to Grow at a CAGR of 4.4% During 2024-2032, Aided by the Increasing Emphasis on Skincare

The Australia skincare product market expansion is being aided by the rising demand for personal care products and the increasing focus on personal hygiene and skin health. Skincare products include various items created to clean, protect and nourish the skin. Some popular skincare products include face wash, cream, toner, and cleanser, among others.

There has been a shift in marketing strategies of such products with advancements in technologies and the proliferation of social media platforms. Brands are increasingly leveraging Influencer marketing and digital branding as well as social media to engage customers and enhance their product visibility.

Fig.: % of Individuals Requiring Factors in Advertising of Beauty Products

The growing focus on personal wellness and skin health, along with surging pollution levels, are driving the demand for innovative skincare products. Furthermore, one of the major trends in the market is the growing awareness regarding environment and animal welfare among customers, which is prompting a shift towards cruelty-free and clean-labelled skincare.

There is a rising collaboration between market leaders, such as Procter & Gamble Company (NYSE: PG) and Estee Lauder Companies Inc. (NYSE: EL), among others, and influencers to enhance the visibility and appeal of skincare products. Key players are utilising the power of social media marketing to engage their target audience and promote new product releases effectively.

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Market Breakup by Type, Product, Gender, Price Category, and Distribution Channel:

• The market is segmented based on type into facial care and body care, among others.

• Based on product, the market can be divided into face creams and moisturisers, cleansers and face wash, face masks and packs, sunscreen, body creams and moisturisers, and body wash, among others.

• On the basis of gender, the market is categorised into men, women and unisex.

• The market is divided on the basis of price category into premium and mass.

• By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, cosmetic stores, and online stores, among others.

Key Findings of the Report:

• In the personal care industry, social media posts hold significant potential to reach global audiences and create excitement. Local beauty brands are strategically collaborating with social media platforms to access diverse customer segments and expand their reach.

• The rising demand for organic and natural skincare products and rising consumer preference for transparent and chemical-free formulations are aiding the Australia skincare product market growth. This shift towards organic options over synthetic counterparts reflects a growing demand for skincare products aligned with natural ingredients and transparency.

• Growing awareness about synthetic chemical risks in cosmetics is driving demand for natural skincare products. Consumers seek organic options to avoid skin issues, contributing to the market growth.

• Personalised skincare is gaining traction, offering promising growth prospects. Brands are innovating with multifunctional products to meet evolving consumer demands.

Key Offerings of the Report:

• The EMR report gives an overview of the Australia skincare product market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the types, products, gender, price categories, and distribution channels of skincare product in Australia.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Australia skincare product market are Procter & Gamble Company, Unilever plc, L’Oreal SA, Johnson & Johnson Services, Inc., Beirsdorf AG, Estee Lauder Companies Inc., Shiseido Co. Ltd., KAO Corp., L’Occitane International S.A., and Clarins S.A., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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