Global Baby Shampoo and Conditioner Market to Grow at a CAGR of 5.4% between 2024 and 2032

The global baby shampoo and conditioner market is driven by the growing population and rising urbanisation. The market is targeted at infants and toddlers. These products are used to remove dirt, dandruff, oil, and other environmental contaminants form young children’s hair. These products are gentle and contain mild chemicals that do not irritate or harm the skin and eyes of the children.

Non-medicated baby shampoos and conditioners dominate the market. They account for the three fourth of the market and contain different types of surfactants that help condition the hair and remove the excess oil from the scalp and hair. Medicated shampoos are applied for the treatment of health conditions related to scalps such as psoriasis, seborrheic dermatitis, and fungal or bacterial infections. They contain ingredients such as coal tar, selenium sulphide, or zinc pyrithione, which reduces the flakiness, scaling, and itchiness of the scalp. The Europe, Middle East, and Africa region is the leading market for baby shampoo and conditioner. These regions are followed by the Asia Pacific region, which is aided by the region’s burgeoning population.

As new millennial parents are seeking out baby products, which have minimal to no chemicals, the major players in the baby shampoo and conditioner market are looking to launch products with more natural ingredients. Johnson & Johnson (NYSE: JNJ), one of the leading players in the market, announced in 2018 that it is attempting to eliminate dyes and sulphates from its products as a part of its baby care line relaunch. It also sought to adopt natural ingredients like coconut oil instead of mineral oil in its product. The company has also taken the first step in greater ingredient transparency in its products like shampoos, lotions, and washes in 2018 as it announced that it would declare 100% of the fragrance ingredients above 100 parts per million in these products.

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Market Analysis by Product Type, Distribution Channel, and Region:

• The market for baby shampoo and conditioner is divided on the basis of product type into medicated and non-medicated.

• On the basis of the distribution channel, the market is segmented into hypermarkets and supermarkets, convenience stores, independent retailers, and online, among others.

• Regionally, the market for baby shampoo and conditioner is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of The Report:

• The market for baby shampoo and conditioner will be driven by the growing population in the emerging economies.

• The rapid growing urbanisation, along with the growing middle-class population, is aiding the market growth.

• The rising disposable income of the consumers is invigorating the market for baby shampoo and conditioner.

• The rising demand from consumers for natural and sustainable products is providing further impetus to the industry for baby shampoo and conditioner products containing organic or natural products. 

• The intense marketing initiatives undertaken by the key players in the industry are also aiding the growth of the industry.

Key Offerings of the Report:

• The EMR report offers an overview of the global baby care market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical 2018-2023) and forecast (2024-2032) markets for the product types, distribution channels, and regional markets of baby shampoo and conditioner.

• An analysis of the value chain has also been provided within the report, along with a SWOT analysis of the market.

Johnson & Johnson Inc., Beiersdorf AG, Mothercare plc, Artsana USA, Inc., Pigeon Corporation, among others, are the key players in the global market for baby shampoo and conditioner. The comprehensive report looks into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.

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