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The global baby shampoo and conditioner market is driven by the growing population and rising urbanisation. The market is targeted at infants and toddlers. These products are used to remove dirt, dandruff, oil, and other environmental contaminants form young children’s hair. These products are gentle and contain mild chemicals that do not irritate or harm the skin and eyes of the children.
Non-medicated baby shampoos and conditioners dominate the market. They account for the three fourth of the market and contain different types of surfactants that help condition the hair and remove the excess oil from the scalp and hair. Medicated shampoos are applied for the treatment of health conditions related to scalps such as psoriasis, seborrheic dermatitis, and fungal or bacterial infections. They contain ingredients such as coal tar, selenium sulphide, or zinc pyrithione, which reduces the flakiness, scaling, and itchiness of the scalp. The Europe, Middle East, and Africa region is the leading market for baby shampoo and conditioner. These regions are followed by the Asia Pacific region, which is aided by the region’s burgeoning population.
As new millennial parents are seeking out baby products, which have minimal to no chemicals, the major players in the baby shampoo and conditioner market are looking to launch products with more natural ingredients. Johnson & Johnson (NYSE: JNJ), one of the leading players in the market, announced in 2018 that it is attempting to eliminate dyes and sulphates from its products as a part of its baby care line relaunch. It also sought to adopt natural ingredients like coconut oil instead of mineral oil in its product. The company has also taken the first step in greater ingredient transparency in its products like shampoos, lotions, and washes in 2018 as it announced that it would declare 100% of the fragrance ingredients above 100 parts per million in these products.
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Johnson & Johnson Inc., Beiersdorf AG, Mothercare plc, Artsana USA, Inc., Pigeon Corporation, among others, are the key players in the global market for baby shampoo and conditioner. The comprehensive report looks into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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