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Global Baby Shampoo and Conditioner Market: By Product Type: Medicated, Non-Medicated; By Distribution Channel: Hypermarkets and Supermarkets, Convenience Stores, Independent Retailers, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global Baby Shampoo and Conditioner Market Outlook
The global baby shampoo and conditioner market attained a value of USD 5,92 billion in 2022. The market is expected to grow further in the forecast period of 2023-2028 at a CAGR of 5.4%. In 2028, the market is expected to reach USD 8.1 billion. The industry is being driven by the growing population and rising urbanisation, globally.
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The market is currently dominated by non-medicated baby shampoos and conditioners. Non-medicated products contain different types of surfactants which condition the hair and remove excess oil from the scalp and hair. The non-medicated products account for nearly three fourth of the market. Consumers are increasingly seeking out products which are mild and are devoid of harsh chemicals. Medicated shampoos are used to treat specific conditions related to the scalp like psoriasis, seborrheic dermatitis, and fungal or bacterial infections. They contain ingredients like selenium sulphide, coal tar, or zinc pyrithione, which work to reduce the flakiness, scaling, and itchiness of the scalp.
Currently, Europe, Middle East, and Africa region is leading the market. The region is followed by the Asia Pacific region. The industry growth in these regions is aided by the burgeoning population. Africa, particularly, has the most countries with some of world’s highest fertility rates. Niger has the highest fertility rate with 7.153 children per woman, followed by Somalia, the Democratic Republic of Congo, Mali, and Chad. In Europe, the countries with the highest birth rates are Ireland and France. China and India, meanwhile, are the most populous countries in the world. While China’s population is expected to grow at a much slower pace than before, India’s population is expected to grow at a robust pace through 2050. India’s current fertility rate stands at 2.303 children per woman.
Market Segmentation
Baby shampoos and conditioners are hair care products targeted toward infants and toddlers and are used to remove dirt, oil, dandruff, and other environmental contaminants from the hair of young children. They are gentler and contain chemicals which do not irritate the eyes. These shampoos and conditioners can be broadly categorised as:
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- Medicated
- Non-Medicated
They are generally distributed through physical retail stores or through online platforms. The report gives an in-depth understanding of the regional markets like North America, Latin America, Europe, Middle East and Africa, and Asia Pacific. The report provides their historical (2018-2022) and forecasted (2023-2028) markets within these regional markets.
Market Analysis
The global baby shampoo and conditioner industry will be driven by the growing population in the emerging economies. Currently, over 80% of the global population resides within developing economies. With rapidly growing urbanisation and a growing middle-class population, the market for baby shampoo and conditioner has the highest growth potential in these countries. The growth in economy is also leading to higher disposable incomes among the consumers, which is also aiding the industry growth. The decrease in infant mortality rates has further propelled the industry forward. In 2017, the infant mortality rate was 29 deaths per 1000 live births, a considerable decrease from 1990, which recorded an estimated 65 infant deaths per 1000 live births.
The market in the Middle East and Africa region has been witnessing a steady growth. This is primarily due to the high rates of fertility in African countries like Algeria and Morocco. While the Europe, Middle East and Africa region along with the Asia Pacific are the leading markets in this industry, Latin America is fast emerging as a significant market for baby shampoo and conditioner. The industry in the region is being driven by the rising disposable incomes and a growing middle-class population. While major players have invested in the Latin America markets like Argentina, Colombia, and Brazil, the falling rates of birth might restrain the growth of the industry within the region in the coming years.
Globally, there has been a rising demand from consumers for natural and sustainable products, thus, providing impetus to the industry for baby shampoo and conditioner products containing organic or natural products. The strong marketing initiatives undertaken by the key players in the industry is also aiding the growth of the industry.
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Competitive Landscape
2017- Johnson & Johnson, a major player in the baby care industry, sold nearly USD 1916 million worth of baby care products in 2017.
The report gives a detailed analysis of the following key players in the global baby shampoo and conditioner industry, looking into their market share, capacity, and latest developments like mergers and acquisitions, expansions of capacity, and plant turnarounds:
- Johnson & Johnson Inc.
- Beiersdorf AG
- Artsana USA, Inc.
- Mothercare plc
- Pigeon Corporation
- Others
The EMR report provides an analysis of the value chain and gives an overview of the manufacturing process and the costs involved. It also offers a SWOT analysis along with an analysis of Porter’s Five Forces.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Distribution Channel, Region |
| Breakup by Product Type | Medicated, Non-Medicated |
| Breakup by Distribution Channel | Hypermarkets and Supermarkets, Convenience Stores, Independent Retailers, Online, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Johnson & Johnson Inc., Beiersdorf AG, Mothercare plc, Artsana USA, Inc., Pigeon Corporation, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Baby Care Market Overview
8.1 Global Baby Care Historical Market (2018-2022)
8.2 Global Baby Care Market Forecast (2023-2028)
8.3 Global Baby Care Market Share by Product Type
8.3.1 Skin Care Products
8.3.2 Hair Care Products
8.3.3 Baby Bath Products
8.3.4 Toiletries
8.3.5 Others
9 Global Baby Shampoo and Conditioner Market Analysis
9.1 Key Industry Highlights
9.2 Global Baby Shampoo and Conditioner Historical Market (2018-2022)
9.3 Global Baby Shampoo and Conditioner Market Forecast (2023-2028)
9.4 Global Baby Shampoo and Conditioner Market by Product Type
9.4.1 Medicated
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Non-Medicated
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
9.5 Global Baby Shampoo and Conditioner Market by Distribution Channel
9.5.1 Hypermarkets and Supermarkets
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Convenience Stores
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
9.5.3 Independent Retailers
9.5.3.1 Market Share
9.5.3.2 Historical Trend (2018-2022)
9.5.3.3 Forecast Trend (2023-2028)
9.5.4 Online
9.5.4.1 Market Share
9.5.4.2 Historical Trend (2018-2022)
9.5.4.3 Forecast Trend (2023-2028)
9.5.5 Others
9.6 Global Baby Shampoo and Conditioner Market by Region
9.6.1 Market Share
9.6.1.1 North America
9.6.1.2 Europe
9.6.1.3 Asia Pacific
9.6.1.4 Latin America
9.6.1.5 Middle East and Africa
10 Regional Analysis
10.1 North America
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.1.3 Breakup by Country
10.1.3.1 United States of America
10.1.3.2 Canada
10.2 Europe
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.2.3 Breakup by Country
10.2.3.1 United Kingdom
10.2.3.2 Germany
10.2.3.3 France
10.2.3.4 Italy
10.2.3.5 Others
10.3 Asia Pacific
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.3.3 Breakup by Country
10.3.3.1 China
10.3.3.2 Japan
10.3.3.3 India
10.3.3.4 ASEAN
10.3.3.5 Australia
10.3.3.6 Others
10.4 Latin America
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.4.3 Breakup by Country
10.4.3.1 Brazil
10.4.3.2 Argentina
10.4.3.3 Mexico
10.4.3.4 Others
10.5 Middle East and Africa
10.5.1 Historical Trend (2018-2022)
10.5.2 Forecast Trend (2023-2028)
10.5.3 Breakup by Country
10.5.3.1 Saudi Arabia
10.5.3.2 United Arab Emirates
10.5.3.3 Nigeria
10.5.3.4 South Africa
10.5.3.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Johnson & Johnson Inc.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Beiersdorf AG
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Artsana USA, Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Mothercare plc
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Pigeon Corporation
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
14 Industry Events and Developments
List of Key Figures and Tables
1. Global Baby Shampoo and Conditioner Market: Key Industry Highlights, 2018 and 2028
2. Global Baby Shampoo and Conditioner Historical Market: Breakup by Product Type (USD Million), 2018-2022
3. Global Baby Shampoo and Conditioner Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Global Baby Shampoo and Conditioner Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
5. Global Baby Shampoo and Conditioner Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
6. Global Baby Shampoo and Conditioner Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Baby Shampoo and Conditioner Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Baby Shampoo and Conditioner Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Baby Shampoo and Conditioner Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Baby Shampoo and Conditioner Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Baby Shampoo and Conditioner Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Baby Shampoo and Conditioner Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Baby Shampoo and Conditioner Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Baby Shampoo and Conditioner Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Baby Shampoo and Conditioner Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Baby Shampoo and Conditioner Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Baby Shampoo and Conditioner Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Global Baby Shampoo and Conditioner Market Structure
Key Questions Answered in the Report
The global baby shampoo and conditioner market reached a value of USD 5.92 billion in 2022.
The market is projected to grow at a CAGR of nearly 5.4% in the forecast period of 2023-2028.
The market is estimated to reach a value of about USD 8.1 billion by 2028.
The major drivers of the market include rising disposable incomes, increasing population, and the growing population in the emerging economies.
The rising demand from consumers for natural and sustainable products is expected to be a key trend guiding the growth of the market.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.
Non-medicated is the dominant product type in the market.
The leading distribution channels in the market include hypermarkets and supermarkets, convenience stores, independent retailers, and online, among others.
The key players in the market include Johnson & Johnson Inc., Beiersdorf AG, Mothercare plc, Artsana USA, Inc., and Pigeon Corporation, among others.
Analyst Review
The global baby shampoo and conditioner market attained a value of USD 5,92 billion in 2022, driven by the growth in the personal care industry. Aided by the burgeoning population, the industry is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 5.4%. The industry is projected to reach USD 8.1 billion by 2028.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on product type, the global market for baby shampoo and conditioner can be segmented into medicated and non-medicated, with non-medicated accounting for the largest market share. By distribution channel, the industry is divided into hypermarkets and supermarkets, convenience stores, independent retailers, and online, among others. The major regional markets for baby shampoo and conditioner are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above industry include Johnson & Johnson Inc., Beiersdorf AG, Mothercare plc, Artsana USA, Inc., Pigeon Corporation, Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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