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Betaines find extensive application in the home and personal care sector. They are used as surfactants in the sector and are biocompatible. They are used in anti-inflammatories to prevent prickly heat, in anti-ageing creams, body washes, baby products and in oral care products, among others. Betaines can be used to protect hair from damage when going through hair treatments like straightening and bleaching. They are also added to shampoos and conditioners to strengthen hair and prevent damage.
There has been a growing consciousness among the consumers about the detrimental effects certain personal care items may have on the environment. Thus, the consumers are demanding products which are eco-friendly and sustainable. This development is driving the market growth for betaines in the North America regions, especially in the US, which is one of the leading cosmetics markets in the world. Betaines are being used as a part of sustainable products as they are biodegradable, and are derived from naturally occurring renewable raw materials like sugar beets. The rising market for green products is pushing the growth of natural betaines over synthetic betaines. Natural betaine helps maintain the water balance of skin and hair cells and prevents them from osmotic stress.
In animal feed, betaines replace methyl donors like choline chloride and methionine, thus, increasing the cost efficiency of the feed. They also have numerous health benefits for the animals as they protect the animals from heat stress, coccidiosis, and fatty livers. Betaines also contribute to human nutrition as it helps in controlling diseases like diabetes, arthritis, hypertension, and others. While they are present naturally in food products like quinoa, beef, shrimp, cereals, sugar beet, sweet potato, and brown rice, among others, they can also be used as additives to increase the nutritional content of a food product.
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According to EMR, the key players in the North America betaines market are E.I. Dupont De Nemours & Company, Solvay North America, LLC, Stepan Company, Colonial Chemical, Inc, Lubrizol Advanced Materials, Inc, BASF Corporation, American Crystal Sugar Company, and Inolex Chemical Company. The report provides market information about the latest developments among these major players like their market share, plant turnarounds, capacity expansions, and mergers and acquisitions.
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