Consumer Goods and Services

Consumer goods evolve with market demands, driven by economic shifts and consumer behavior. We deliver insights on Brand Positioning, Demand Forecasting, and Consumer Behavior Analysis to keep companies competitive. Our Product Development, Channel Strategy, and Market Segmentation Analysis aid targeted growth. With Distribution Effectiveness, Performance Benchmarking, and Innovation Scouting, we empower firms to seize opportunities and navigate the consumer goods landscape with agility.

HOW WE HELP OUR CLIENTS IN THIS SECTOR

Understanding Consumer Behavior

Our extensive consumer research services provide businesses with deep insights into consumer preferences, purchasing habits, attitudes, and unmet needs. By analysing demographic data, behavioural patterns, and psychographics, we enable companies to identify trends and anticipate market shifts. This information empowers businesses to develop services that directly align with consumer demands, enhancing customer satisfaction, boosting sales, and increasing the likelihood of long-term success in competitive markets.

  • Presenting trends in consumer preferences, including shift towards sustainability, clean label ingredients to identify consumer purchasing decisions.
  • Studying how cultural and demographic influences shape consumer behaviour.
  • Tailoring marketing strategies by using psychographic data.
  • Understanding the impact of social media on buying decisions.
  • Offering guidance on how emotions like trust, brand loyalty influence consumer buying behaviour.

Featured Insights

The North America Clean Label Ingredient Market Report uncovers key insights into shifting consumer preferences for clean label ingredients, driven by increasing demand for natural, transparent, and sustainably sourced products. This report highlights the growing trend of consumers preferring products with simple, recognisable ingredients, especially in beverages, bakery goods, dairy products, and sauces. It breaks down consumer behaviour across regions, with an emphasis on the rising popularity of clean labels in everyday food choices, and how brands are responding by enhancing sustainability and transparency in their ingredient sourcing and labelling practices. The regional analysis includes the United States of America and Canada, providing a comprehensive overview of the market dynamics in these key North American countries. 

Our consumer insights report on air conditioners offers a valuable understanding of purchasing behaviour, preferences, and trends. The report evaluates factors such as energy efficiency, smart technology adoption, price sensitivity, and brand loyalty. It also explores consumer priorities like cooling performance, environmental impact, and noise levels. Regional and demographic analysis uncovers demand variations, while sentiment analysis reveals satisfaction and pain points. These insights help manufacturers and retailers tailor products, marketing strategies, and customer experiences to meet evolving consumer needs and preferences.

Product Development & Innovations

Through targeted surveys, focus groups, and product scouting, our research services help companies collect actionable feedback on both new and existing products. We facilitate the process of refining product features, design, packaging, and pricing strategies before a full market launch. This allows businesses to gauge consumer sentiment, identify potential improvements, and reduce the risk of costly product failures. By understanding customer expectations early, companies can optimise their product offerings, leading to better market fit, higher adoption rates, and improved profitability.

  • Conducting research to identify emerging consumer trends which help in guiding businesses in developing products that resonate with the audiences.
  • Utilizing surveys, focus groups and other methods to gather consumer feedback before launching the product.
  • Helping businesses to explore new products ideas by gathering consumer insights.
  • Offering consumer feedback services to refine products and offerings.
  • Assisting companies to stay relevant to their consumers by analaysing the emerging trends.

Featured Insights

Our report on Global Green Packaging explores the rising demand for sustainable packaging in sectors like food, beverages, and personal care. As consumers push for eco-friendly options, companies are innovating with recycled, reusable, and degradable materials, driving market growth, especially in North America and Europe.

The Global Brooch Market Report analyses the growing consumer preference for personalised and innovative jewellery designs, such as Celtic, hair, portrait, and bow brooches. It explores how online retail platforms are driving trends by offering diverse, custom designs to match modern tastes. The report covers market trends, growth opportunities, and challenges in key regions, including North America (USA, Canada), Europe (UK, Germany, France, Italy, others), Asia Pacific (China, Japan, India, ASEAN, Australia, others), Latin America (Brazil, Argentina, Mexico, others), and the Middle East & Africa (Saudi Arabia, UAE, Nigeria, South Africa, others).

Competitive Analysis

Our competitive analysis services provide businesses with a detailed understanding of their position relative to industry competitors. By assessing strengths, weaknesses, opportunities, and threats, we help companies uncover strategic advantages and areas for improvement. This comprehensive analysis allows businesses to differentiate themselves in crowded markets, fine-tune their pricing strategies, enhance product features, and optimise marketing tactics.

  • Exhaustive searching on competitors' strengths, weaknesses, and opportunities for assisting businesses refine their strategies.
  • Comparing competitors' products on features, quality, and consumer feedback to identify areas for improvement.
  • Tracking competitors marketing and promotional tactics to identify successful tactics and gaps in their approach.
  • Conducting surveys and sentiment analysis to gauge consumer opinions on competitors' brands.
  • Analysing competitors' pricing structures and strategies to help businesses maintain competitive edge.

Featured Insights

The Global Energy Drinks Market Report 2024-2032 analyses the competition in the energy drinks sector, focusing on non-alcoholic and alcoholic drinks across regions like North America and Europe. Key players cater to diverse consumer groups, from teenagers to adults and the geriatric population, offering a variety of options like organic, natural, and non-organic drinks through multiple distribution channels. The report highlights the growing demand for healthier and more sustainable energy drink choices in a competitive market.

The Global Quilt Market Report delves into the competitive environment of the quilt industry, exploring key materials such as cotton, silk, and flannel, and highlighting various techniques and patterns. With applications in both residential and commercial settings, leading brands are innovating to meet consumer preferences for unique designs, quality materials, and diverse product offerings across North America and Europe. The report underscores ongoing trends shaping the competition in this market.

Optimisation of Marketing Strategy

Our services enable businesses in the consumer goods and services sectors to evaluate the effectiveness of their marketing campaigns. By analysing key performance metrics and customer feedback, we assess what strategies resonated with the target audience and what areas need improvement. This allows businesses to refine their marketing messages, optimise campaign channels, and adjust targeting strategies for better engagement.

  • Analysing marketing campaign performance through metrics like conversion rates, ROI and customer engagement.
  • Accessing the effectiveness of different marketing channels and refining these channels to optimise spend and maximise reach.
  • Gathering and interpreting consumer feedback to understand how marketing resonates.
  • Identifying opportunities to refine targeting strategies by examining consumer segments and adjusting marketing efforts to better engagement.
  • Researching and benchmarking competitors marketing strategies to identify potential areas of improvement.

Featured Insights

The Colombia eyewear market is analysed across multiple dimensions, including product types such as spectacles, sunglasses, and contact lenses, as well as gender-specific categories for men, women, and unisex options. Distribution channels include optical stores, independent brand showrooms, online stores, and retail outlets. The report examines market dynamics through SWOT analysis and Porter’s Five Forces analysis, providing a comprehensive view of opportunities and challenges.

The Europe Toilet Paper Market Report outlines the key trends in the toilet paper sector, offering insights into product types like 1-ply and 2-ply, and focusing on residential and commercial end-use applications. The report highlights the strategic distribution channels (B2B, B2C) that influence market dynamics, helping brands to align their marketing efforts with consumer needs and regional demand patterns across countries like the United Kingdom, Germany, and France.

Market Insights

Insights that foster growth and research that drives revolution for your business. Our collaboration is all we need to dive into the immense possibilities of your business.

Consumer Insights

The most appropriate strategies for you to get comprehensive insights right into your target market.

Competitive Benchmarking

Get the most elaborate analysis of your competitors to get the competitive edge.

MI 360

Get quick access to comprehensive market insights with clarity (insight-heavy) and brevity (not text-heavy)!

Business Plans

Get fool-proof business plans backed with rigorous research, extensive evaluation, and accurate analysis.

Our Core Performance Metrics

When it comes to delivery, the quality of your projects is non-negotiable. We ensure we don’t have any room left for a subpar quality.

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Strategic Solutions for Informed Decision-Making

We’re here to help answer any questions about our products and services.

Contact us

Our Offices


Australia

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

India

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

Philippines

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.

+63-287-899-028, +63-967-048-3306

United Kingdom

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

United States (Head Office)

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

Vietnam

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124