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The global bubble tea market is being aided by the beverage’s ability to be customised according to the consumers’ wide taste palette. Bubble tea can be consumed hot or cold. The bubbles in bubble tea are basically small tapioca balls, which are chewy, making it different from regular tea. Its diverse offerings and its unique spin on the traditional preparation of tea is contributing to its popularity among the millennial consumers. The rapidly growing urbanisation and increasing disposable incomes of consumers are expected to further propel the market forward. Major companies like Starbucks (NASDAQ: SBUX) and McDonald’s (NYSE: MCD) are also major contributors for the market growth as they have introduced bubble tea in their menus to attract consumers.
Taiwan, where the tea was discovered, is a significant producer of bubble tea. China too is a major bubble tea market, having a vast tea drinking population. The overall Asia Pacific region is one of the leading markets for bubble tea. South Korea, Hong Kong, the Philippines and Singapore are the other major markets within the region. Japan, Vietnam, and Malaysia are emerging as other lucrative markets within the Asia Pacific region. Currently, the market is growing rapidly in western countries like the US and the UK, where it is viewed as an innovative alternative to carbonated drinks.
Market Analysis by Type, Flavour, and Region:
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The major key players in the bubble tea market include the Dama Foods International Co., Ltd, Lollicup USA Inc., Fokus Inc., Cuppo Tee Company Limited, Sumo's (M) Sdn Bhd, and Huey-Yuhe Enterprise Co., Ltd., among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.
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