Press Release

Europe Cigarette Market to Reach About USD 163.37 Billion by 2032, Aided by the Growing Cost-Effectiveness of Cigarettes

Europe Cigarette Market

According to a new report by EMR titled, ‘Europe Cigarette Market Report and Forecast 2024-2032’, the Europe cigarette market attained a value of nearly USD 127.45 billion in 2023. The market is further estimated to grow in the forecast period of 2024-2032 at a CAGR of 2.8% to reach a valuation of about USD 163.37 billion by 2032.

The growing cost-effectiveness of cigarettes, coupled with the expansion of their distribution channels, is fuelling the market growth in Europe. The increasing number of daily smokers, especially men, is also propelling the demand for cigarettes. As smoking is a significant social activity in various European countries such as France and Greece, among others, the demand for cigarettes is rising. 


Leading cigarette companies are increasingly targeting young consumers and women as their significant consumers, which is expected to propel the market. Moreover, the use of premium and aesthetic packaging of cigarettes is surging the appeal among women. This is likely to drive the market growth in the forecast period. 


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The leading companies in the market include Philip Morris International Inc. (NYSE: PM) and Continental Tobacco Corporation. The latter implemented an investment of about HUF 10 billion in its factory at Sátoraljaújhely in September 2021. The investment would enable the company to build an 1800 square feet 3-storey factory hall. 


As a part of the investment, the company would also establish a technologically advanced plant with extended capacity and modernised techniques for the primary processing of tobacco. 


Moreover, on the third level, a new area would be available for secondary equipment like cigarette-making machines with laser perforation technology and spiral overlapping and cigar-making machines. With the investment, the company would boost its production of tobacco products and enhance its presence in both Hungary and other European countries. This is surging the manufacturing of cigarettes in Europe.


Market Analysis by Type, Age Group, Distribution Channel, and Country:

  • The market, on the basis of type, can be divided into light and mild, among others.
  • Based on age group, the market can be divided into 15-24 years, 25-44 years, 45-64 years, and 65 years and above.
  • The distribution channels in the regional market include tobacco shop, supermarket and hypermarket, convenience stores, and online store, among others.
  • The major regional markets include the United Kingdom, France, Germany, and Italy, among others.


Key Findings of the Report:

  • The growing consumption of cigarette among the young population is driving the market growth in Europe.
  • The Europe market is being aided by the increasing demand for premium cigarettes and their surging manufacturing in the region.
  • The growing working population with hectic lifestyles, increasing launches of women-targeted cigarettes, and innovations in packaging, flavouring, and packaging of cigarettes are invigorating the market development in Europe.
  • The cost-effectiveness of cigarettes and the development of cigarettes with varied tastes are bolstering the market growth.


Key Offerings of the Report: 

  • The EMR report gives an overview of the Europe market for cigarette for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, age groups, distribution channels, and major countries of cigarette in Europe Cigarette market.
  • It assesses the regional price trends for the (2018-2023) and (2024-2032) periods.
  • The market report also analyses the trade data by covering the major importing and exporting countries.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.


The major players in the Europe cigarette market are Philip Morris International Inc., JT International SA, British American Tobacco p.l.c., Imperial Brands PLC, Bulgartabac-Holding AD, and Continental Tobacco Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


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