Germany is leading the Europe oral care market. It is driven by the growing awareness regarding dental hygiene and the technological advancements made in the sector. The market for oral care is also driven by the growing beauty and personal care industry in Germany. The expanding distribution channels, such as drugstores, are also aiding the market in the country. The United Kingdom and France follow Germany as the other significant oral care markets in Europe.
Unilever (NYSE: UN) and Procter & Gamble (NYSE: PG) are the major key players in the Europe oral care market. In 2019, Unilever entered into an agreement with Procter & Gamble to acquire Fluocaril and Parogencyl oral care brands. Fluocaril and Parogencyl are known for being therapeutic brands, primarily sold in France and Spain. They enjoy a strong endorsement for their product portfolios from health professionals. While Fluocaril provides oral care solutions that specialize in protection against cavities, Parogencyl fights gum diseases. This acquisition will enhance Unilever’s position in the oral care industry within France as well as Spain. With their high awareness, powerful brand heritage, and sound reputation amongst dentists, these brands will boost the Unilever’s existing oral care portfolio.
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Colgate-Palmolive Company, Procter & Gamble, Unilever, Pierre Fabre Oral Care, Johnson & Johnson Consumer Inc., Schiffer GmbH, Pierrot, and Lactona Europe BV, among others, are the key players in the Europe oral care market. The comprehensive report covers their market share, capacities, and latest developments like mergers and acquisitions, and capacity expansions.
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