Press Release

Europe Oral Care Market to Grow at a CAGR of 3.3% between 2024 and 2032

Europe Oral Care Market

According to a new report by EMR titled, ‘Europe Oral Care Market Report and Forecast 2024-2032', the Europe oral care market was worth nearly USD 9.68 billion in 2023. It is expected to attain USD 12.96 billion in 2032, growing at a CAGR of 3.3% in the forecast period of 2024-2032.

Germany is leading the Europe oral care market. It is driven by the growing awareness regarding dental hygiene and the technological advancements made in the sector. The market for oral care is also driven by the growing beauty and personal care industry in Germany. The expanding distribution channels, such as drugstores, are also aiding the market in the country. The United Kingdom and France follow Germany as the other significant oral care markets in Europe.


Unilever (NYSE: UN) and Procter & Gamble (NYSE: PG) are the major key players in the Europe oral care market. In 2020, Unilever entered into an agreement with Procter & Gamble to acquire Fluocaril and Parogencyl oral care brands. Fluocaril and Parogencyl are known for being therapeutic brands, primarily sold in France and Spain. They enjoy a strong endorsement for their product portfolios from health professionals. While Fluocaril provides oral care solutions that specialize in protection against cavities, Parogencyl fights gum diseases. This acquisition will enhance Unilever’s position in the oral care industry within France as well as Spain. With their high awareness, powerful brand heritage, and sound reputation amongst dentists, these brands will boost the Unilever’s existing oral care portfolio.


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Market Analysis by Product Type, Distribution Channel, and Region:

  • The market for oral care is divided based on product type into toothpaste, toothbrush, mouthwash, denture products, and dental accessories, among others. While toothpaste is further divided into paste, powder, gel, and polish, toothbrush is further segmented into electric and manual.
  • *Mouthwash, too, is further bifurcated into medicated and non-medicated. Denture products can be sub-divided into fixatives, cleaners, and others, and dental accessories are categorised as dental flosses, breath fresheners, cosmetic dental products, tongue scrapers, and others.
  • On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, and online retailers, among others.
  • Regionally, the market for oral care is segmented into Germany, the United Kingdom, France, Italy, and Spain, among others.


Key Findings of The Report:

  • The market for Europe oral care is expected to be driven by the technological innovations taking place in the industry.
  • The flourishing cosmetics and personal care industry in the region is expected to provide impetus to the market growth.
  • The growing ageing population in the region is aiding the market for oral care, as the older generations require extra dental care, and have a higher risk of gum diseases. 
  • The increase in the application of teeth whitening products by the ageing population in Europe is invigorating the market growth.
  • The rise in dental hygiene and treatment expenditure is expected to drive the market for oral care in the region.
  • The oral care industry is being driven by the rise in the initiatives taken up by the governments and individual communities to promote oral health and prevent oral diseases.


Key Offerings of the Report:

  • The EMR report offers an in-depth overview of the global oral care market for the periods (2018-2023) and (2024-2032).
  • The report also gives the historical (2018-2023) and forecast (2024-2032) markets for the product types, distribution channels, and regional markets of oral care in Europe.
  • The report offers a detailed insight into the region-wise historical (2018-2023) and forecast (2024-2032) price trends of oral care. 
  • It evaluates the global trade data for the year 2020, covering the volume and value of the major importing and exporting countries.


Colgate-Palmolive Company, Procter & Gamble, Unilever PLC, Pierre Fabre Oral Care, Johnson & Johnson Services, Inc., M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others are the key players in the Europe oral care market. The comprehensive report covers their market share, capacities, and latest developments like mergers and acquisitions, and capacity expansions.


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