Report

Europe Oral Care Market: By Product Type: Toothpaste (Paste, Powder, Gel, Polish), Toothbrush (Electric, Manual), Mouthwash (Medicated, Non-Medicated), Denture Products (Fixatives, Cleaners), Dental Accessories (Dental Flosses, Breath Fresheners, Cosmetic Dental Products, Tongue Scrapers); By Distribution Channel: Supermarkets/Hypermarkets, Speciality Stores, Convenience Stores, Online Retailers; By Country: Germany, United Kingdom, France, Italy, Spain, Others; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Trade Analysis; Price Analysis; Cost Analysis; Competitive Landscape

Europe Oral Care Market Key Insights:

  • Market Performance
  • Market Analysis and Outlook 2019-2024
  • Price Trends
  • Trade Analysis
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers & Acquisitions

 

Market Outlook

The Europe oral care market was worth nearly USD 8.5 billion in 2018. It is expected to attain USD 13.8 billion in 2024, growing at a CAGR of 3.2% in the forecast period of 2019-2024. The market in the continent is expected to be driven by the growth of its overall personal care industry and a growing awareness about health.

The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country. The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany.  UK and France are the other significant oral care markets in Europe.

Europe Oral Care Market Report and Forecast 2019-2024

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Globally, the market is expected to witness a healthy growth at a CAGR of 5% between 2019-2024 to attain a value of USD 43 billion in 2024. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.

Properties and Applications

Oral care is the practice of maintaining oral hygiene by cleaning one’s mouth through oral care regimes like brushing, cleaning between the teeth and rinsing, among others. The practice prevents the occurrence of dental and gum diseases like gingivitis, caries, cavities, and periodontitis, among others. The various oral care products available in the market are:

  • Toothpaste
    • Paste 
    • Powder
    • Gel
    • Polish
  • Toothbrush
    • Electric
    • Manual
  • Mouthwash
    • Medicated
    • Non-Medicated
  • Denture Products
    • Fixatives
    • Cleaners
    • Other
  • Dental Accessories
    • Dental Flosses
    • Breath Fresheners
  • Cosmetic Dental Products
    • Tongue Scrapers
    • Other

The EMR report also provides an overview of the regional markets in Europe like Germany, United Kingdom, France, Italy, and Spain, among others.

Market Analysis

Technological innovations taking place in the industry will drive the Europe oral care industry in the coming years. Products like toothpaste and mouthwash in Europe often contain additives like vitamins and other minerals. With the focus shifting towards sensitive teeth, new formulations are usually free of alcohol. The thriving cosmetics and personal care industry in the continent is expected to aid the industry growth. Europe is a major market for cosmetics and personal care products globally. In 2017, the industry was worth EUR 77.6 billion.

Europe is a leading dental care market with a major driving factor for the industry being the region’s ageing population. The population of people over 65 years is expected to almost double by 2050 in Europe. The growing ageing population provides an impetus to the industry growth as they require greater dental care and are more prone to gum diseases. While over half the European population is likely to suffer from periodontitis or the inflammation of gums, the prevalence of the disease increases to 70-80% among the population between the ages of 60-65 years.  Teeth whitening products are also driven by the ageing population of the region as teeth tend to become less bright with maturing due to the thinning of the enamel and darkening of the dentin.

The increase in the expenditure on dental hygiene and treatment will further drive the market in the region. In the EU, the spending on all aspects of oral care is expected to be as high as EUR 93 billion in 2020. The growing initiatives by governments and individual communities to prevent oral diseases and promote oral health is also providing impetus to the industry. Oral health education programmes targeting schoolchildren combined with community interventions in countries like France, Germany, Ireland, and the UK is also helping the market growth due to better awareness about dental health.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Europe oral care market, looking into their capacity, market share, and latest developments like expansions of capacity, plant turnarounds, and mergers and acquisitions:

  • Colgate-Palmolive Company 
  • Procter & Gamble
  • Unilever 
  • Pierre Fabre Oral Care
  • Johnson & Johnson Consumer Inc.
  • Schiffer GmbH
  • Pierrot
  • Lactona Europe BV
  • Others

The EMR report provides an in-depth insight into the market by offering a SWOT analysis as well as an analysis of Porter’s Five Forces.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Oral Care Market Overview
    4.1    Global Oral Care Market Analysis

        4.1.1    Figure: Global Oral Care Historical Market (2014-2018) & Forecast (2019-2024)
        4.1.2    Chart: Breakup by Product Type
            4.1.2.1    Toothpaste
                4.1.2.1.1    Paste 
                4.1.2.1.2    Powder
                4.1.2.1.3    Gel
                4.1.2.1.4    Polish
            4.1.2.2    Toothbrush
                4.1.2.2.1    Electric
                4.1.2.2.2    Manual
            4.1.2.3    Mouthwash
                4.1.2.3.1    Medicated
                4.1.2.3.2    Non-Medicated
            4.1.2.4    Denture Products
                4.1.2.4.1    Fixatives
                4.1.2.4.2    Cleaners
                4.1.2.4.3    Other
            4.1.2.5    Dental Accessories
                4.1.2.5.1    Dental Flosses
                4.1.2.5.2    Breath Fresheners
                4.1.2.5.3    Cosmetic Dental Products
                4.1.2.5.4    Tongue Scrapers
                4.1.2.5.5    Other
            4.1.2.6    Others
        4.1.3    Figure: Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
            4.1.3.1    Toothpaste
                4.1.3.1.1    Paste 
                4.1.3.1.2    Powder
                4.1.3.1.3    Gel
                4.1.3.1.4    Polish
            4.1.3.2    Toothbrush
                4.1.3.2.1    Electric
                4.1.3.2.2    Manual
            4.1.3.3    Mouthwash
                4.1.3.3.1    Medicated
                4.1.3.3.2    Non-Medicated
            4.1.3.4    Denture Products
                4.1.3.4.1    Fixatives
                4.1.3.4.2    Cleaners
                4.1.3.4.3    Other
            4.1.3.5    Dental Accessories
                4.1.3.5.1    Dental Flosses
                4.1.3.5.2    Breath Fresheners
                4.1.3.5.3    Cosmetic Dental Products
                4.1.3.5.4    Tongue Scrapers
                4.1.3.5.5    Other
            4.1.3.6    Others
        4.1.4    Chart: Breakup by Region
            4.1.4.1    North America
            4.1.4.2    Europe
            4.1.4.3    Asia Pacific
            4.1.4.4    LATAM
            4.1.4.5    Middle East & Africa
        4.1.5    Figure: Breakup by Region: Historical Market (2014-2018) & Forecast (2019-2024)
            4.1.5.1    North America
            4.1.5.2    Europe
            4.1.5.3    Asia Pacific
            4.1.5.4    LATAM
            4.1.5.5    Middle East & Africa
5    Europe Oral Care Market
    5.1    Europe Oral Care Market Analysis

        5.1.1    Figure: Europe Oral Care Historical Market (2014-2018) & Forecast (2019-2024)
        5.1.2    Chart: Europe Oral Care Market Breakup by Product Type
            5.1.2.1    Toothpaste
                5.1.2.1.1    Paste 
                5.1.2.1.2    Powder
                5.1.2.1.3    Gel
                5.1.2.1.4    Polish
            5.1.2.2    Toothbrush
                5.1.2.2.1    Electric
                5.1.2.2.2    Manual
            5.1.2.3    Mouthwash
                5.1.2.3.1    Medicated
                5.1.2.3.2    Non-Medicated
            5.1.2.4    Denture Products
                5.1.2.4.1    Fixatives
                5.1.2.4.2    Cleaners
                5.1.2.4.3    Other
            5.1.2.5    Dental Accessories
                5.1.2.5.1    Dental Flosses
                5.1.2.5.2    Breath Fresheners
                5.1.2.5.3    Cosmetic Dental Products
                5.1.2.5.4    Tongue Scrapers
                5.1.2.5.5    Other
            5.1.2.6    Others
        5.1.3    Figure: Europe Oral Care Market Breakup by Product Type: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.3.1    Toothpaste
                5.1.3.1.1    Paste 
                5.1.3.1.2    Powder
                5.1.3.1.3    Gel
                5.1.3.1.4    Polish
            5.1.3.2    Toothbrush
                5.1.3.2.1    Electric
                5.1.3.2.2    Manual
            5.1.3.3    Mouthwash
                5.1.3.3.1    Medicated
                5.1.3.3.2    Non-Medicated
            5.1.3.4    Denture Products
                5.1.3.4.1    Fixatives
                5.1.3.4.2    Cleaners
                5.1.3.4.3    Other
            5.1.3.5    Dental Accessories
                5.1.3.5.1    Dental Flosses
                5.1.3.5.2    Breath Fresheners
                5.1.3.5.3    Cosmetic Dental Products
                5.1.3.5.4    Tongue Scrapers
                5.1.3.5.5    Other
            5.1.3.6    Others
        5.1.1    Chart: Europe Oral Care Market Breakup by Distribution Channel
            5.1.1.1    Supermarkets/Hypermarkets
            5.1.1.2    Specialty Stores
            5.1.1.3    Convenience Stores
            5.1.1.4    Online Retailers
            5.1.1.5    Others
        5.1.2    Figure: Europe Oral Care Market Breakup by Distribution Channel: Historical Market (2014-2018) & Market Forecast (2019-2024)
            5.1.2.1    Supermarkets/Hypermarkets
            5.1.2.2    Specialty Stores
            5.1.2.3    Convenience Stores
            5.1.2.4    Online Retailers
            5.1.2.5    Others
        5.1.3    Chart: Europe Oral Care Market Breakup by Country
            5.1.3.1    Germany
            5.1.3.2    United Kingdom
            5.1.3.3    France
            5.1.3.4    Italy
            5.1.3.5    Spain
            5.1.3.6    Others
        5.1.4    Figure: Europe Oral Care Market Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.4.1    Germany
            5.1.4.2    United Kingdom
            5.1.4.3    France
            5.1.4.4    Italy
            5.1.4.5    Spain
            5.1.4.6    Others
    5.2    SWOT Analysis
        5.2.1    Overview
        5.2.2    Strengths
        5.2.3    Weaknesses 
        5.2.4    Opportunities
        5.2.5    Threats
    5.3    Value Chain Analysis
    5.4    Porter’s Five Forces Analysis

        5.4.1    Overview
        5.4.2    Buyer’s Power
        5.4.3    Supplier’s Power
        5.4.4    New Entrants
        5.4.5    Degree of Rivalry
        5.4.6    Substitutes
    5.5    Global (HS Code-3306) Trade Analysis (2018)
        5.5.1    Major Exporting Countries by Value & Volume
        5.5.2    Major Importing Countries by Value & Volume
    5.6    Europe Oral Care Price Analysis
        5.6.1    Germany Historical Price Trends (2014-2018) & Forecast (2019- 2024)
        5.6.2    United Kingdom Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.3    France Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.4    Italy Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.5    Spain Country Historical Price Trends (2014-2018) & Forecast (2019-2024)
6    Manufacturing Process
    6.1    Detailed Process Flow
    6.2    Operations Involved
    6.3    Mass Balance
7    Cost Analysis
    7.1    Land, Location and Site Development
    7.2    Construction
    7.3    Plant Machinery
    7.4    Cost of Raw Material
    7.5    Packaging
    7.6    Transportation
    7.7    Utilities
    7.8    Manpower
    7.9    Other Capital Investment
8    Competitive Landscape & Supplier Analysis
    8.1    Colgate-Palmolive Company 
    8.2    Procter & Gamble
    8.3    Unilever 
    8.4    Pierre Fabre Oral Care
    8.5    Johnson & Johnson Consumer Inc.
    8.6    Schiffer GmbH
    8.7    Pierrot
    8.8    Lactona Europe BV
    8.9    Others
9    Events and Developments

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