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The Europe oral care market was worth nearly USD 8.78 billion in 2020. It is expected to attain USD 10.66 billion in 2026, growing at a CAGR of 3.3% in the forecast period of 2021-2026.
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The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country.
The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany. UK and France are the other significant oral care markets in Europe.
Globally, the market is expected to witness a healthy growth at a CAGR of 5.2% between 2021-2026 to attain a value of USD 45 billion in 2026. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.
Oral care is the practice of maintaining oral hygiene by cleaning one’s mouth through oral care regimes like brushing, cleaning between the teeth and rinsing, among others. The practice prevents the occurrence of dental and gum diseases like gingivitis, caries, cavities, and periodontitis, among others. The various oral care products available in the market are:
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The EMR report also provides an overview of the regional markets in Europe like Germany, United Kingdom, France, Italy, and Spain, among others.
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Technological innovations taking place in the industry will drive the Europe oral care industry in the coming years. Products like toothpaste and mouthwash in Europe often contain additives like vitamins and other minerals. With the focus shifting towards sensitive teeth, new formulations are usually free of alcohol. The thriving cosmetics and personal care industry in the continent is expected to aid the industry growth. Europe is a major market for cosmetics and personal care products globally. In 2017, the industry was worth EUR 77.6 billion.
Europe is a leading dental care market with a major driving factor for the industry being the region’s ageing population. The population of people over 65 years is expected to almost double by 2050 in Europe. The growing ageing population provides an impetus to the industry growth as they require greater dental care and are more prone to gum diseases. While over half the European population is likely to suffer from periodontitis or the inflammation of gums, the prevalence of the disease increases to 70-80% among the population between the ages of 60-65 years. Teeth whitening products are also driven by the ageing population of the region as teeth tend to become less bright with maturing due to the thinning of the enamel and darkening of the dentin.
The increase in the expenditure on dental hygiene and treatment will further drive the market in the region. In the EU, the spending on all aspects of oral care is expected to be as high as EUR 93 billion in 2021. The growing initiatives by governments and individual communities to prevent oral diseases and promote oral health is also providing impetus to the industry. Oral health education programmes targeting schoolchildren combined with community interventions in countries like France, Germany, Ireland, and the UK is also helping the market growth due to better awareness about dental health.
The report gives a detailed analysis of the following key players in the Europe oral care market, looking into their capacity, market share, and latest developments like expansions of capacity, plant turnarounds, and mergers and acquisitions:
The EMR report provides an in-depth insight into the market by offering a SWOT analysis as well as an analysis of Porter’s Five Forces.
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Oral Care Market Overview
4.1 Global Oral Care Market Analysis
4.1.1 Figure: Global Oral Care Historical Market (2016-2020) & Forecast (2021-2026)
4.1.2 Chart: Breakup by Product Type
22.214.171.124 Denture Products
126.96.36.199 Dental Accessories
188.8.131.52.1 Dental Flosses
184.108.40.206.2 Breath Fresheners
220.127.116.11.3 Cosmetic Dental Products
18.104.22.168.4 Tongue Scrapers
4.1.3 Chart: Breakup by Region
22.214.171.124 North America
126.96.36.199 Asia Pacific
188.8.131.52 Latin America
184.108.40.206 Middle East & Africa
5 Europe Oral Care Market
5.1 Europe Oral Care Market Analysis
5.1.1 Figure: Europe Oral Care Historical Market (2016-2020) & Forecast (2021-2026)
5.1.2 Chart: Europe Oral Care Market Breakup by Product Type
220.127.116.11 Denture Products
18.104.22.168 Dental Accessories
22.214.171.124.1 Dental Flosses
126.96.36.199.2 Breath Fresheners
188.8.131.52.3 Cosmetic Dental Products
184.108.40.206.4 Tongue Scrapers
5.1.3 Figure: Europe Oral Care Market Breakup by Product Type: Historical Market (2016-2020) & Forecast (2021-2026)
220.127.116.11 Denture Products
18.104.22.168 Dental Accessories
22.214.171.124.1 Dental Flosses
126.96.36.199.2 Breath Fresheners
188.8.131.52.3 Cosmetic Dental Products
184.108.40.206.4 Tongue Scrapers
5.1.4 Chart: Europe Oral Care Market Breakup by Distribution Channel
220.127.116.11 Specialty Stores
18.104.22.168 Convenience Stores
22.214.171.124 Online Retailers
5.1.5 Figure: Europe Oral Care Market Breakup by Distribution Channel: Historical Market (2016-2020) & Market Forecast (2021-2026)
126.96.36.199 Specialty Stores
188.8.131.52 Convenience Stores
184.108.40.206 Online Retailers
5.1.6 Chart: Europe Oral Care Market Breakup by Country
220.127.116.11 United Kingdom
5.1.7 Figure: Europe Oral Care Market Breakup by Country: Historical Market (2016-2020) & Forecast (2021-2026)
18.104.22.168 United Kingdom
5.2 SWOT Analysis
5.3 Value Chain Analysis
5.4 Porter’s Five Forces Analysis
5.4.2 Buyer’s Power
5.4.3 Supplier’s Power
5.4.4 New Entrants
5.4.5 Degree of Rivalry
5.5 Trade Analysis (2020) (HS Code-3306)
5.5.1 Major Exporting Countries by Value & Volume
5.5.2 Major Importing Countries by Value & Volume
6 Competitive Landscape & Supplier Analysis
6.1 Colgate-Palmolive Company
6.2 Procter & Gamble
6.4 Pierre Fabre Oral Care
6.5 Johnson & Johnson Consumer Inc.
6.6 Schiffer GmbH
6.8 Lactona Europe BV
7 Industry Events and Developments
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