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Europe Oral Care Market: By Product Type: Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others; By Distribution Channel: Specialty Stores, Convenience Stores, Online Retailers, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments

Europe Oral Care Market Outlook

The Europe oral care market was worth nearly USD 8.78 billion in 2020. It is expected to attain USD 10.66 billion in 2026, growing at a CAGR of 3.3% in the forecast period of 2023-2028.

 

Europe Oral Care Market

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The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country.

The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany.  UK and France are the other significant oral care markets in Europe.

Globally, the market is expected to witness a healthy growth at a CAGR of 5.2% between 2023-2028 to attain a value of USD 45 billion in 2026. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.

 

Properties and Applications

Oral care is the practice of maintaining oral hygiene by cleaning one’s mouth through oral care regimes like brushing, cleaning between the teeth and rinsing, among others. The practice prevents the occurrence of dental and gum diseases like gingivitis, caries, cavities, and periodontitis, among others. The various oral care products available in the market are:

 

Europe Oral Care Market By Distribution Channel

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  • Toothpaste
    • Paste 
    • Powder
    • Gel
  • Toothbrush
    • Electric
    • Manual
  • Mouthwash
    • Medicated
    • Non-Medicated
  • Denture Products
    • Fixatives
    • Cleaners
    • Other
  • Dental Accessories
    • Dental Flosses
    • Breath Fresheners
  • Cosmetic Dental Products
    • Tongue Scrapers
    • Other

The EMR report also provides an overview of the regional markets in Europe like Germany, United Kingdom, France, Italy, and Spain, among others.

 

Europe Oral Care Market By Region

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Market Analysis

Technological innovations taking place in the industry will drive the Europe oral care industry in the coming years. Products like toothpaste and mouthwash in Europe often contain additives like vitamins and other minerals. With the focus shifting towards sensitive teeth, new formulations are usually free of alcohol. The thriving cosmetics and personal care industry in the continent is expected to aid the industry growth. Europe is a major market for cosmetics and personal care products globally. In 2017, the industry was worth EUR 77.6 billion.

Europe is a leading dental care market with a major driving factor for the industry being the region’s ageing population. The population of people over 65 years is expected to almost double by 2050 in Europe. The growing ageing population provides an impetus to the industry growth as they require greater dental care and are more prone to gum diseases. While over half the European population is likely to suffer from periodontitis or the inflammation of gums, the prevalence of the disease increases to 70-80% among the population between the ages of 60-65 years. Teeth whitening products are also driven by the ageing population of the region as teeth tend to become less bright with maturing due to the thinning of the enamel and darkening of the dentin.

The increase in the expenditure on dental hygiene and treatment will further drive the market in the region. In the EU, the spending on all aspects of oral care is expected to be as high as EUR 93 billion in 2021. The growing initiatives by governments and individual communities to prevent oral diseases and promote oral health is also providing impetus to the industry. Oral health education programmes targeting schoolchildren combined with community interventions in countries like France, Germany, Ireland, and the UK is also helping the market growth due to better awareness about dental health.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the Europe oral care market, looking into their capacity, market share, and latest developments like expansions of capacity, plant turnarounds, and mergers and acquisitions:

  • Colgate-Palmolive Company 
  • Procter & Gamble
  • Unilever PLC
  • Johnson & Johnson Consumer Inc.
  • Pierre Fabre S.A
  • M+C Schiffer GmbH
  • Pierrot (Fushima SL)
  • Lactona Europe BV
  • Others

The EMR report provides an in-depth insight into the market by offering a SWOT analysis as well as an analysis of Porter’s Five Forces.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Distribution Channel, Country
Breakup by Product Type Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others
Breakup by Distribution Channel Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, Others
Breakup by Country Germany, United Kingdom, France, Italy, Spain, Others
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Colgate-Palmolive Company, Procter & Gamble, Unilever PLC, Pierre Fabre Oral Care, Johnson & Johnson Services, Inc., M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Europe
7    Industry Opportunities and Challenges
8    Global Oral Care Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Oral Care Historical Market (2018-2022) 
    8.3    Global Oral Care Market Forecast (2023-2028)
    8.4    Global Oral Care Market by Product Type
        8.4.1    Toothpaste
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
            8.4.1.4    Toothpaste by Type
                8.4.1.4.1    Paste
                8.4.1.4.2    Powder
                8.4.1.4.3    Gel
        8.4.2    Toothbrush
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
            8.4.2.4    Toothbrush by Type
                8.4.2.4.1    Electric
                8.4.2.4.2    Manual
        8.4.3    Mouthwash
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
            8.4.3.4    Mouthwash by Type
                8.4.3.4.1    Medicated
                8.4.3.4.2    Non-Medicated
        8.4.4    Denture Products
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2022)
            8.4.4.3    Forecast Trend (2023-2028)
            8.4.4.4    Denture Products by Type
                8.4.4.4.1    Fixatives
                8.4.4.4.2    Cleaners
                8.4.4.4.3    Others
        8.4.5    Dental Accessories
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2018-2022)
            8.4.5.3    Forecast Trend (2023-2028)
            8.4.5.4    Dental Accessories by Type
                8.4.5.4.1    Dental Flosses
                8.4.5.4.2    Breath Fresheners
                8.4.5.4.3    Cosmetic Dental Products
                8.4.5.4.4    Tongue Scrapers
                8.4.5.4.5    Others
            8.4.6    Others
    8.5    Global Oral Care Market by Region 
        8.5.1    Market Share
            8.5.1.1    North America
            8.5.1.2    Europe
            8.5.1.3    Latin America
            8.5.1.4    Middle East and Africa
            8.5.1.5    Asia Pacific
9    Europe Oral Care Market Analysis
    9.1    Key Industry Highlights
    9.2    Europe Oral Care Historical Market (2018-2022) 
    9.3    Europe Oral Care Market Forecast (2023-2028)
    9.4    Europe Oral Care Market by Product Type
        9.4.1    Toothpaste
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2018-2022)
            9.4.1.3    Forecast Trend (2023-2028)
            9.4.1.4    Toothpaste by Type
                9.4.1.4.1    Paste
                9.4.1.4.2    Powder
                9.4.1.4.3    Gel
        9.4.2    Toothbrush
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2018-2022)
            9.4.2.3    Forecast Trend (2023-2028)
            9.4.2.4    Toothbrush by Type
                9.4.2.4.1    Electric
                9.4.2.4.2    Manual
        9.4.3    Mouthwash
            9.4.3.1    Market Share
            9.4.3.2    Historical Trend (2018-2022)
            9.4.3.3    Forecast Trend (2023-2028)
            9.4.3.4    Mouthwash by Type
                9.4.3.4.1    Medicated
                9.4.3.4.2    Non-Medicated
        9.4.4    Denture Products
            9.4.4.1    Market Share
            9.4.4.2    Historical Trend (2018-2022)
            9.4.4.3    Forecast Trend (2023-2028)
            9.4.4.4    Denture Products by Type
                9.4.4.4.1    Fixatives
                9.4.4.4.2    Cleaners
                9.4.4.4.3    Others
        9.4.5    Dental Accessories
            9.4.5.1    Market Share
            9.4.5.2    Historical Trend (2018-2022)
            9.4.5.3    Forecast Trend (2023-2028)
            9.4.5.4    Dental Accessories by Type
                9.4.5.4.1    Dental Flosses
                9.4.5.4.2    Breath Fresheners
                9.4.5.4.3    Cosmetic Dental Products
                9.4.5.4.4    Tongue Scrapers
                9.4.5.4.5    Others
        9.4.6    Others
    9.5    Europe Oral Care Market by Distribution Channel
        9.5.1    Supermarkets/Hypermarkets
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2018-2022)
            9.5.1.3    Forecast Trend (2023-2028)
        9.5.2    Specialty Stores
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2018-2022)
            9.5.2.3    Forecast Trend (2023-2028)
        9.5.3    Convenience Stores
            9.5.3.1    Market Share
            9.5.3.2    Historical Trend (2018-2022)
            9.5.3.3    Forecast Trend (2023-2028)
        9.5.4    Online Retailers
            9.5.4.1    Market Share
            9.5.4.2    Historical Trend (2018-2022)
            9.5.4.3    Forecast Trend (2023-2028)
        9.5.5    Others
    9.6    Europe Oral Care Market by Country
        9.6.1    Market Share
            9.6.1.1    Germany
            9.6.1.2    United Kingdom
            9.6.1.3    France
            9.6.1.4    Italy
            9.6.1.5    Spain
            9.6.1.6    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Trade Data Analysis 

    12.1     Trade Analysis (HS Code-3306)
    12.2    Major Exporting Countries
        12.2.1    By Value
        12.2.2    By Volume
    12.3    Major Importing Countries
        12.3.1    By Value
        12.3.2    By Volume 
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Colgate-Palmolive Company
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Procter & Gamble Company
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3     Unilever PLC
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Johnson & Johnson Services, Inc.
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5       Pierre Fabre S.A
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Others
14    Industry Events and Developments


List of Key Figures and Tables

1.    Global Oral Care Market: Key Industry Highlights, 2018 and 2028
2.    Global Oral Care Historical Market: Breakup by Product Type (USD Million), 2018-2022
3.    Global Oral Care Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4.    Global Oral Care Historical Market: Breakup by Region (USD Million), 2018-2022
5.    Global Oral Care Market Forecast: Breakup by Region (USD Million), 2023-2028
6.    Europe Oral Care Market: Key Industry Highlights, 2018 and 2028
7.    Europe Oral Care Historical Market: Breakup by Product Type (USD Million), 2018-2022
8.    Europe Oral Care Market Forecast: Breakup by Product Type (USD Million), 2023-2028
9.    Europe Oral Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
10.    Europe Oral Care Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
11.    Europe Oral Care Historical Market: Breakup by Country (USD Million), 2018-2022
12.    Europe Oral Care Market Forecast: Breakup by Country (USD Million), 2023-2028
13.    Major Exporting Countries by Value
14.    Major Importing Countries by Value
15.    Major Exporting Countries by Volume
16.    Major Importing Countries by Volume
17.    Europe Oral Care Market Structure

Key Questions Answered in the Report

In 2020, the Europe oral care market attained a value of nearly USD 8.78 billion.

The market is projected to grow at a CAGR of 3.3% between 2023 and 2028.

The industry is being driven by the increasing awareness regarding oral hygiene,  newer technological advances, thriving cosmetics and personal care industry, growing initiatives by governments and individual communities, and expanding distribution channels like drugstores.

The key trends driving the market are the growing ageing population and increased expenditure on dental hygiene.

The major regions in the industry Germany, United Kingdom, France, Italy, and Spain, among others, with Germany accounting for the leading share in the industry.

Toothpaste is the dominant type of product in the industry.

The leading distribution channels in the market are supermarkets/hypermarkets, specialty stores, convenience stores, and online retailers, among others.

The major players in the industry are Colgate-Palmolive Company, Procter & Gamble, Unilever PLC, Pierre Fabre Oral Care, Johnson & Johnson Services, Inc., M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others.

Analyst Review

The Europe oral care market attained a value of USD 8.78 billion in 2020, driven by the increasing awareness regarding oral hygiene. Aided by the growing technological advancements and thriving cosmetics and personal care industry, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 3.3%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the Europe oral care industry can be segmented into toothpaste, toothbrush, mouthwash, denture products, and dental accessories, among others. On the basis of distribution channels, supermarkets/hypermarkets, specialty stores, convenience stores, and online retailers, among others are the various segments. The major regional markets for the Europe oral care industry are Germany, United Kingdom, France, Italy, and Spain, among others. The key players in the above market include Colgate-Palmolive Company, Procter & Gamble, Unilever PLC, Pierre Fabre Oral Care, Johnson & Johnson Services, Inc., M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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