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Europe dominates the global stevia market after the Asia Pacific, accounting for over one-fifth of the global stevia consumption. Within Europe, France maintains a strong hold over the market. After the approval of stevia extracts for use in the European Union in November 2011, the market has grown rapidly. However, the region relies on the import of stevia leaves to produce stevia-based products in the area. The increasing rates of obesity and diabetes in the region is primarily driving the growth of the market.
The increasing innovation in the beverage sector, along with an increase in the production of ready-to-drink and non-alcoholic beverages, is driving the Europe stevia market further. In 2018, Tate & Lyle PLC (LON: TATE), a leading player in the region, launched its first premium Reb M stevia sweetener, TASTEVA® M Stevia Sweetener, targeting the consumers looking for a natural alternative over sugar and, thus, allowing for innovations in the food and beverage sector. In June 2016, GLG Life Tech Corporation (TSX: GLG), a global leader in the natural sweeteners market, partnered with Archer Daniels Midland Company (NYSE: ADM), also a leading player in the stevia industry, to manufacture, market and sell low-calorie stevia to consumers across the world, thus, expanding its market to meet the increasing stevia demand.
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PureCircle, Cargill, Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company, Ingredion Incorporated, Stévial, and HYET Sweet, among others, are the major players in the Europe stevia market. The report provided by EMR covers the market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds for the major players.
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