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Europe Stevia Market: By Extract Type: Leaf, Powder, Liquid; By Application: Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener; By Country: Germany, France, United Kingdom, Spain; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; Europe Stevia Market Price Analysis; Cost Analysis; Competitive Landscape & Supplier Analysis; Consumer Analysis

Europe Stevia Market Key Insights:

  • Extract Types: Leaves, Powder, Liquid
  • Europe Stevia Market Analysis and Outlook 2019-2024
  • Price Trends
  • Consumer Analysis
  • Europe Stevia Market Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The Europe stevia market is being driven by the rising demand for natural sweeteners. In 2018, Europe produced almost USD 0.96 million worth of stevia, accounting for 0.2% of the global output. The Europe stevia market is being aided by the growing global industry. The global market is expected to grow at a CAGR of 8.5% to reach a value of USD 785 million.

Europe is a leading regional market for stevia, globally after the Asia Pacific. The continent accounts for over a fifth of the global industry in terms of consumption and is being driven by the accelerating year-on-year use of stevia in the region. Since it accounts for only a small percentage of the global output of the natural sweetener, it imports stevia leaves to meet the rising domestic demand. The imported leaves are then processed into pure stevia sweeteners. The growing consumer interest and increase in investments and innovations by the companies involved are further aiding the Europe stevia market. Europe, along with the Asia Pacific was the leading region for the launches of foods and beverages containing the natural sweetener as an ingredient. The two regions were followed by Latin America and North America as major markets for stevia as well as in the number of foods and beverages product launches, which were comprised of the natural sweetener.

Globally, the industry is being driven by the growing demand for low calorie and natural sweeteners. With rising cases of obesity and diabetes, the governments and other local bodies are increasingly encouraging the use of natural sweeteners like stevia. Their expanding applications in the sports and energy sector is propelling the industry forward. The natural sweetener is also finding rising application in non-food sectors like cosmetics and personal care sector in products like toothpaste, mouthwash, and lip balms, among others. Currently, the Asia Pacific is the largest stevia market, with China producing almost 90% of the natural sweetener in the region.  LATAM and North America are also significant markets for the natural sweetener. Stevia is indigenous to LATAM countries like Brazil and Paraguay, which are also the major markets for the substance in the LATAM region.

Properties and Applications

Stevia is a zero-calorie natural sweetener produced from the leaves of Stevia rebaudiana, native to Paraguay and Brazil. It is used as a sugar-substitute, deriving its sweetness from its active compound, steviol glycosides, which are 30-150 times sweeter than sugar. According to the extract types, it is available as leaves, liquid, or powder. It finds extensive application in the following sectors:

  • Food and Beverages
  • Dairy
  • Oral Care
  • Pharmaceutical 
  • Others

The EMR report also looks in-depth into the regional markets in Europe like Germany, France, the United Kingdom, and Spain, among others.

Market Analysis

The Europe stevia market is being driven by its thriving food and beverage industry along with a rising awareness about diseases related to sugar consumption. The increasing rates of obesity, leading to people seeking out healthier alternatives to sugar, is also aiding the Europe stevia market. The industry is also finding further impetus for its growth in the increasing consumer interest in innovative and healthy products. Being a natural sweetener, stevia is witnessing a greater adoption of its use as the consumers are seeking out natural or organic products and moving away from artificial sweeteners. The rising innovations in ready-made meals, soft drinks, and dairy products, with major players investing further on R&D undertakings, are acting as a catalyst for the Europe stevia market. The natural sweetener is finding expanding use in RTD tea, fruit drinks, and carbonated soft drinks as consumers are looking for low or no sugar, natural alternatives.

The Europe stevia market is also being driven by favourable government policies and regulatory clearances. European countries like Finland, Hungary, France, Norway, UK, and Ireland have implemented taxes on sugary beverages. France has also implemented taxes on drinks containing artificial sweeteners, thus, pushing the Europe stevia market further forward. Romania, too, is looking to introduce taxes for sugary foods and beverages. In the EU, steviol glycosides are authorised to be used as food additives under the European Union under Annex II of Regulation (EC) 1333/2008. The regulation controls the amount of stevia that can be added to food and beverage products like tea, instant coffee and cappuccino, fruit drinks, flavoured beverages, beer, and other alcoholic drinks.

Competitive Landscape

The report provides a detailed insight into the following key players in the Europe stevia market, covering their competitive landscape, capacity, and latest developments like mergers and acquisitions, expansions of capacity, and plant turnarounds:

  • PureCircle
  • Cargill, Incorporated
  • Tate & Lyle PLC
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Stévial
  • HYET Sweet
  • Others

The EMR report gives an in-depth look into the Europe stevia market by providing an assessment based on the Porter’s Five Forces model along with a SWOT analysis. It also looks into the other global markets like North America, Asia Pacific, LATAM, and the Middle East and Africa.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Stevia Market Outlook
5    Global Stevia Market
    5.1    Global Stevia Market Analysis

        5.1.1    Figure: Global Stevia Historical Market (2014-2018) and Forecast (2019-2024)
        5.1.2    Chart: Global Stevia Market Breakup by Extract Type
            5.1.2.1    Leaf
            5.1.2.2    Powder
            5.1.2.3    Liquid
        5.1.3    Chart: Global Stevia Market Breakup by Application
            5.1.3.1    Food and Beverages
            5.1.3.2    Dairy
            5.1.3.3    Oral Care
            5.1.3.4    Pharmaceutical 
            5.1.3.5    Others
        5.1.4    Chart: Global Stevia Market Breakup by Region
            5.1.4.1    North America
            5.1.4.2    Europe
            5.1.4.3    Asia Pacific
            5.1.4.4    LATAM
            5.1.4.5    Middle East & Africa 
            5.1.4.6    Others
6    Europe Stevia Market
    6.1    Europe Stevia Market Analysis

        6.1.1    Figure: Europe Stevia Historical Market (2014-2018) and Forecast (2019-2024)
        6.1.2    Chart: Europe Stevia Market Breakup by Extract Type
            6.1.2.1    Leaf
            6.1.2.2    Powder
            6.1.2.3    Liquid
        6.1.3    Figure: Europe Stevia Market Breakup by Extract Type: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.3.1    Leaf
            6.1.3.2    Powder
            6.1.3.3    Liquid
        6.1.4    Chart: Europe Stevia Market Breakup by Application
            6.1.4.1    Food and Beverages
            6.1.4.2    Dairy
            6.1.4.3    Oral Care
            6.1.4.4    Pharmaceutical 
            6.1.4.5    Others
        6.1.5    Figure: Europe Stevia Market Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.5.1    Food and Beverages
            6.1.5.2    Dairy
            6.1.5.3    Oral Care
            6.1.5.4    Pharmaceutical 
            6.1.5.5    Others
        6.1.6    Chart: Europe Stevia Market Breakup by Country
            6.1.6.1    Germany
            6.1.6.2    France
            6.1.6.3    United Kingdom
            6.1.6.4    Spain
            6.1.6.5    Others
        6.1.7    Figure: Europe Stevia Market Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.7.1    Germany
            6.1.7.2    France
            6.1.7.3    United Kingdom
            6.1.7.4    Spain
            6.1.7.5    Others
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses 
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
7    Europe Stevia Market Price Analysis
    7.1    Germany Historical Price Trends (2014-2018) & Forecast (2019-2024)
    7.2    France Historical Price Trends (2014-2018) & Forecast (2019-2024)
    7.3    United Kingdom Historical Price Trends (2014-2018) & Forecast (2019-2024)
    7.4    Spain Historical Price Trends (2014-2018) & Forecast (2019-2024)
8    Manufacturing Process
    8.1     Detailed Process Flow
    8.2     Operations Involved
    8.3      Mass Balance
9    Cost Analysis
    9.1    Land, Location and Site Development
    9.2    Construction
    9.3    Plant Machinery
    9.4    Cost of Raw Material
    9.5    Packaging
    9.6    Transportation
    9.7     Utilities
    9.8    Manpower
    9.9    Other Capital Investment
10    Competitive Landscape & Supplier Analysis
    10.1    PureCircle
    10.2    Cargill, Incorporated
    10.3    Tate & Lyle PLC
    10.4    Archer Daniels Midland Company
    10.5    Ingredion Incorporated
    10.6    Stévial
    10.7    HYET Sweet
    10.8    Others
11    Consumer Analysis
12    Events and Development

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