As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Expert Market Research Thumbnail Image

Europe Stevia Market: By Extract Type: Leaf, Powder, Liquid; By Application: Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener; By Country: Germany, France, United Kingdom, Spain; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Europe Stevia Market Price Analysis; Cost Analysis; Competitive Landscape & Supplier Analysis; Consumer Analysis

Europe Stevia Market Key Insights:

  • Extract Types: Leaves, Powder, Liquid
  • Europe Stevia Market Analysis and Outlook 2020-2025
  • Price Trends
  • Consumer Analysis
  • Europe Stevia Market Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions


Market Outlook

The Europe stevia market is being driven by the rising demand for natural sweeteners. In 2019, Europe produced almost USD 0.98 million worth of stevia, accounting for 0.3% of the global output. The Europe stevia market is being aided by the growing global industry. The global market is expected to grow at a CAGR of 8.4% to reach a value of USD 844.20 million.


Get a Free Sample Report with Table of Content - Download Now

Europe is a leading regional market for stevia, globally after the Asia Pacific. The continent accounts for over a fifth of the global industry in terms of consumption and is being driven by the accelerating year-on-year use of stevia in the region. Since it accounts for only a small percentage of the global output of the natural sweetener, it imports stevia leaves to meet the rising domestic demand. The imported leaves are then processed into pure stevia sweeteners. The growing consumer interest and increase in investments and innovations by the companies involved are further aiding the Europe stevia market. Europe, along with the Asia Pacific was the leading region for the launches of foods and beverages containing the natural sweetener as an ingredient. The two regions were followed by Latin America and North America as major markets for stevia as well as in the number of foods and beverages product launches, which were comprised of the natural sweetener.

Globally, the industry is being driven by the growing demand for low calorie and natural sweeteners. With rising cases of obesity and diabetes, the governments and other local bodies are increasingly encouraging the use of natural sweeteners like stevia. Their expanding applications in the sports and energy sector is propelling the industry forward. The natural sweetener is also finding rising application in non-food sectors like cosmetics and personal care sector in products like toothpaste, mouthwash, and lip balms, among others. Currently, the Asia Pacific is the largest stevia market, with China producing almost 90% of the natural sweetener in the region. Latin America and North America are also significant markets for the natural sweetener. Stevia is indigenous to Latin America countries like Brazil and Paraguay, which are also the major markets for the substance in the Latin America region.

Properties and Applications

Stevia is a zero-calorie natural sweetener produced from the leaves of Stevia rebaudiana, native to Paraguay and Brazil. It is used as a sugar-substitute, deriving its sweetness from its active compound, steviol glycosides, which are 30-150 times sweeter than sugar. According to the extract types, it is available as leaves, liquid, or powder. It finds extensive application in the following sectors:

  • Food and Beverages
  • Dairy
  • Oral Care
  • Pharmaceutical 
  • Others

The EMR report also looks in-depth into the regional markets in Europe like Germany, France, the United Kingdom, and Spain, among others.

Market Analysis

The Europe stevia market is being driven by its thriving food and beverage industry along with a rising awareness about diseases related to sugar consumption. The increasing rates of obesity, leading to people seeking out healthier alternatives to sugar, is also aiding the Europe stevia market. The industry is also finding further impetus for its growth in the increasing consumer interest in innovative and healthy products. Being a natural sweetener, stevia is witnessing a greater adoption of its use as the consumers are seeking out natural or organic products and moving away from artificial sweeteners. The rising innovations in ready-made meals, soft drinks, and dairy products, with major players investing further on R&D undertakings, are acting as a catalyst for the Europe stevia market. The natural sweetener is finding expanding use in RTD tea, fruit drinks, and carbonated soft drinks as consumers are looking for low or no sugar, natural alternatives.

The Europe stevia market is also being driven by favourable government policies and regulatory clearances. European countries like Finland, Hungary, France, Norway, UK, and Ireland have implemented taxes on sugary beverages. France has also implemented taxes on drinks containing artificial sweeteners, thus, pushing the Europe stevia market further forward. Romania, too, is looking to introduce taxes for sugary foods and beverages. In the EU, steviol glycosides are authorised to be used as food additives under the European Union under Annex II of Regulation (EC) 1333/2008. The regulation controls the amount of stevia that can be added to food and beverage products like tea, instant coffee and cappuccino, fruit drinks, flavoured beverages, beer, and other alcoholic drinks.

Competitive Landscape

The report provides a detailed insight into the following key players in the Europe stevia market, covering their competitive landscape, capacity, and latest developments like mergers and acquisitions, expansions of capacity, and plant turnarounds:

  • PureCircle
  • Cargill, Incorporated
  • Tate & Lyle PLC
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Stévial
  • HYET Sweet
  • Others

The EMR report gives an in-depth look into the Europe stevia market by providing an assessment based on the Porter’s Five Forces model along with a SWOT analysis. It also looks into the other global markets like North America, Asia Pacific, Latin America, and the Middle East and Africa.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Stevia Market Outlook
5    Global Stevia Market
    5.1    Global Stevia Market Analysis

        5.1.1    Figure: Global Stevia Historical Market (2015-2019) and Forecast (2020-2024)
        5.1.2    Chart: Global Stevia Market Breakup by Extract Type
        5.1.3    Chart: Global Stevia Market Breakup by Application
      Food and Beverages
      Oral Care
        5.1.4    Chart: Global Stevia Market Breakup by Region
      North America
      Asia Pacific
      Latin America
      Middle East & Africa 
6    Europe Stevia Market
    6.1    Europe Stevia Market Analysis

        6.1.1    Figure: Europe Stevia Historical Market (2015-2019) and Forecast (2020-2024)
        6.1.2    Chart: Europe Stevia Market Breakup by Extract Type
        6.1.3    Figure: Europe Stevia Market Breakup by Extract Type: Historical Market (2015-2019) & Forecast (2020-2024)
        6.1.4    Chart: Europe Stevia Market Breakup by Application
      Food and Beverages
      Oral Care
        6.1.5    Figure: Europe Stevia Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2024)
      Food and Beverages
      Oral Care
        6.1.6    Chart: Europe Stevia Market Breakup by Country
      United Kingdom
        6.1.7    Figure: Europe Stevia Market Breakup by Country: Historical Market (2015-2019) & Forecast (2020-2024)
      United Kingdom
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses 
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
7    Europe Stevia Market Price Analysis
    7.1    Germany Historical Price Trends (2015-2019) & Forecast (2020-2024)
    7.2    France Historical Price Trends (2015-2019) & Forecast (2020-2024)
    7.3    United Kingdom Historical Price Trends (2015-2019) & Forecast (2020-2024)
    7.4    Spain Historical Price Trends (2015-2019) & Forecast (2020-2024)
8    Manufacturing Process
    8.1     Detailed Process Flow
    8.2     Operations Involved
    8.3      Mass Balance
9    Cost Analysis
    9.1    Land, Location and Site Development
    9.2    Construction
    9.3    Plant Machinery
    9.4    Cost of Raw Material
    9.5    Packaging
    9.6    Transportation
    9.7     Utilities
    9.8    Manpower
    9.9    Other Capital Investment
10    Competitive Landscape & Supplier Analysis
    10.1    PureCircle
    10.2    Cargill, Incorporated
    10.3    Tate & Lyle PLC
    10.4    Archer Daniels Midland Company
    10.5    Ingredion Incorporated
    10.6    Stévial
    10.7    HYET Sweet
    10.8    Others
11    Consumer Analysis
12    Events and Development


EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

  • Value-added and infallible market intelligence.
  • A holistic understanding of the current and expected market fluctuations through meticulously collected data.
  • Verified information on the probable opportunities and risks in the present and forecasted markets.
  • Validated and thoroughly analysed insights derived from our latest analytical tools and impeccable sources.

Assessment Approach

Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

Price Assessment

We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

Market Assessment

Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.

Data Collection

We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.

Primary Research

As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.

Secondary Research

EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

Other Analyst Tools and Data Models

Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.

Data Prioritisation

Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.

Data Validation

Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.

Purchase Options  

Buy Now  

Call us on

( USA & Canada )
( United Kingdom )
Send Enquiry  

Purchase Full Report

  • Single User License
  • $2999
  • Restricted to one user
  • One print only
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Five User License
  • $3999
  • Restricted to five users
  • One print per user
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Corporate License
  • $4999
  • Unlimited users within organisation
  • No limit on prints
  • Available in PPT and PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports

Expert Market Research Thumbnail Image
Global Sugar and High Fructose Corn Syrup (HFCS) Market Report and Forecast 2020-2025

The global sugar and high fructose corn syrup market is being driven by the growing food and beverage industry. The global sugar market reached a consumption volume of around 175 million metric tons i...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Global High Intensity Sweeteners Market Report and Forecast 2020-2025

The global high intensity sweeteners market reached a value of nearly USD 8.22 billion in 2019. The market is further expected to grow at a CAGR of 4.5% in the forecast period of 2020-2025. By 2025, t...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Latin America Natural Sweeteners Market Report and Forecast 2020-2025

The Latin America natural sweeteners market was aided by the growth of the stevia market, globally. The global stevia market attained a value of nearly USD 520 million in 2019. The global stevia marke...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Asia Pacific Natural Sweeteners Market Report and Forecast 2020-2025

The Asia Pacific natural sweeteners market is being driven by the growing stevia industry in the region. The global stevia extract demand was around 3.5 thousand metric tons in 2019. In 2019, the glob...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Global Natural Sweeteners Market Report and Forecast 2020-2025

The global natural sweeteners market is being driven by the surged demand for the production of stevia. The global production value of stevia stood at nearly USD 521.3 million in 2019. It is further e...

  • 24 Hour Email Delivery
  • Price: $ 2999

Stay informed with our free industry updates.

Download Sample

Buy Full Version
"Europe Stevia Market" Purchase Enquiry