Press Release

Europe Subscription Box Market to Grow at a CAGR of 17.5% During 2024-2032, Driven by Customers’ Growing Preference for Online Shopping

Europe Subscription Box Market

According to a new report by EMR titled, ‘Europe Subscription Box Market Report and Forecast 2024-2032’, the market is estimated to grow at a CAGR of 17.5% in the forecast period of 2024-2032. The market is being driven by the growing per-capita incomes of the working population.

Europe experiences a significant demand for subscription boxes due to the high per capita income of the working population, hectic consumer lifestyles, and the growing demand for quality products. Reportedly, European customers spent nearly 5% of their total spending on subscription boxes.


The Europe subscription box market growth can be attributed to evolving consumer preferences, technological developments, and favourable regulations for product designs. The increasing number of subscription box start-ups in the region also propels the market expansion.


Countries like France and Italy are known for their luxury apparel items, skincare, and beauty products. This is driving the demand for their subscription boxes with free doorstep delivery at regular intervals and affordable pricing. Continuous improvement in product categories and consumer attention to product quality further drive the market demand.


Customers also increasingly prefer subscription boxes to gain access to tailored products and exclusive content and keep their finances organised. In the forecast period, factors like technological advancements and the rising demand for home delivery services are expected to drive the popularity of subscription boxes in Europe.


The increasing launch of cosmetics subscription boxes in the region is further propelling the market. For instance, in December 2022, Blissim launched its subscription beauty box in Spain at EUR 16.90 for a content value of EUR 108. The subscription box contains Brave New Hair, MAC (NYSE: EL), Nuxe, Caudalie, Melvita, and Polaar, among others. Through the launch, the company aims to strengthen its presence in Europe and meet evolving demands for well-being and beauty products.


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Market Analysis by Type, Application, and Region:

  • The market, on the basis of type, can be divided into replenishment subscription, curation subscription, and access subscription.
  • Based on application, the market can be divided into health and fitness, food and beverages, apparel, education, personal care and cosmetics, and books, among others.
  • The major regional markets for subscription box in Europe include the United Kingdom, Germany, France, and Italy, among others.


Key Findings of the Report:

  • Consumers’ growing preference for online shopping and increased use of social media networking platforms are attracting a larger consumer base, fuelling the Europe subscription box market expansion.
  • Europe is witnessing a trend towards health and wellness. Thus, subscription boxes related to health and wellness that encompasses diverse health and wellness product, such as apparel and protein powders, are witnessing a surge.
  • Subscription boxes frequently offer selected and customised experiences, customising goods to fit each subscriber's tastes. Customers searching for unique and specialised solutions find this customisation appealing. Personalised picks according to consumer preference and diverse product categories aid the market demand in Europe.
  • With the growing focus on sustainability, several brands are incorporating sustainable techniques, such as plastic-free packaging and clean-label products, to gain a competitive edge.


Key Offerings of the Report:

  • The EMR report gives an overview of the Europe subscription box market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, applications, and major regions of subscription box in Europe.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.


The major players in the Europe subscription box market are, Inc., HelloFresh SE, The Ltd., Bloom & Wild Limited, and FabFitFun, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
  • Region
Breakup by Type
  • Replenishment Subscription
  • Curation Subscription
  • Access Subscription
Breakup by Application
  • Health and Fitness
  • Food and Beverages
  • Apparel
  • Education
  • Personal Care and Cosmetics
  • Books
  • Others
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  •, Inc.
  • HelloFresh SE
  • The Ltd.
  • Bloom & Wild Limited.
  • FabFitFun
  • Others


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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