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GCC Baby Formula Market to Grow at a CAGR of 6.60% During 2022-2027, Aided by the Increasing Awareness about Malnutrition

According to a new report by EMR titled, ‘GCC Baby Formula Market Report and Forecast 2022-2027’, the market attained a value of about USD 2.04 billion in 2021. The industry is further expected to grow at a CAGR of 6.60% in the forecast period of 2022-2027 to reach USD 3.06 billion by 2027.

The increasing incidences of malnutrition among children are driving the market for baby formula in the GCC region. The UNICEF, in 2019, reported that only one-third of children in the Middle East are fed on a diverse diet and that the overall trends in child nutrition have stagnated since 2000. In addition, a rising number of working-class mothers, along with busy schedules and increasing purchasing power, is prompting the adoption of baby formula in the GCC region. Furthermore, the challenges of breastfeeding like low milk supply and fungal infection, among others are leading to an increased usage of baby formula, which is expected to invigorate the market growth. Additionally, the rising awareness about the nutritional benefits of baby formula, its convenience, and flexibility is projected to support the market growth. Moreover, the easy availability of baby formula because of the expanding distribution channels and the worldwide promotion of these products through innovative marketing strategies are estimated to support the industry growth in the forecast period. Also, the growing investments by the leading market players in research and development of new and innovative infant formulas, such as the development of formula from camel's milk, are expected to further contribute to the market growth in the region.

The increased competition, the rising collaboration among the market players in an endeavour to escalate their potential, and the introduction of healthier and tastier products are predicted to aid the market growth. In February 2020, Danone S.A  (OTCMKTS: DANOY) launched its Track and Connect, a data-driven service for consumers and retailers which aims to offer after-sales service for its baby formula products like Aptamil, Karicare, among others to support baby formula consumers. Another  leading market player, Nestlé S.A. (OTCMKTS: NSRGY) offers infant formula foods that are healthier, tastier, and nutritious. Such developments are expected to invigorate the baby formula industry growth in the forecast period.

Market Analysis by Type, Ingredient, Distribution Channel, and Region:

  • Based on type, the baby formula industry is divided into first infant formula, follow-on formula, growing-up formula, and speciality baby formula.
  • On the basis of ingredient, the market is classified into oils and fats, protein, carbohydrates, prebiotics, and vitamins and minerals, among others.
  • Based on distribution channel, the market is categorised into supermarket and hypermarket, pharmacy/medical stores, speciality stores, and online, among others.
  • The major GCC regions covered within the market report are Saudi Arabia, the United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain.

Key Findings of the Report:

  • The GCC market for baby formula is being driven by the growing incidences of malnutrition among children.
  • The challenges of breastfeeding, and the convenience and flexibility offered by baby formulas are augmenting the market growth. 
  • The growing availability of baby formula across the e-commerce channels is further bolstering the market growth.
  • The investments made by the leading market players in the research and development of new and innovative baby formulas are expected to propel the market in the forecast period.

Key Offerings of the Report:

  • The EMR report gives an overview of the GCC market for baby formula for the periods (2017-2021) and (2022-2027).
  • The report also offers the historical (2017-2021) and forecast (2022-2027) markets for the types, ingredients, distribution channels, and major regions of baby formula.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the GCC baby formula market are Nestlé S.A, Danone S.A, Abbott Laboratories, Laboratorios Ordesa S.L, Arla Foods amba, and Almarai Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

About Us

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium-sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

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