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The increasing incidences of malnutrition among children are driving the market for baby formula in the GCC region. The UNICEF, in 2019, reported that only one-third of children in the Middle East are fed on a diverse diet and that the overall trends in child nutrition have stagnated since 2000. In addition, a rising number of working-class mothers, along with busy schedules and increasing purchasing power, is prompting the adoption of baby formula in the GCC region. Furthermore, the challenges of breastfeeding like low milk supply and fungal infection, among others are leading to an increased usage of baby formula, which is expected to invigorate the market growth. Additionally, the rising awareness about the nutritional benefits of baby formula, its convenience, and flexibility is projected to support the market growth. Moreover, the easy availability of baby formula because of the expanding distribution channels and the worldwide promotion of these products through innovative marketing strategies are estimated to support the industry growth in the forecast period. Also, the growing investments by the leading market players in research and development of new and innovative infant formulas, such as the development of formula from camel's milk, are expected to further contribute to the market growth in the region.
The increased competition, the rising collaboration among the market players in an endeavour to escalate their potential, and the introduction of healthier and tastier products are predicted to aid the market growth. In February 2020, Danone S.A (OTCMKTS: DANOY) launched its Track and Connect, a data-driven service for consumers and retailers which aims to offer after-sales service for its baby formula products like Aptamil, Karicare, among others to support baby formula consumers. Another leading market player, Nestlé S.A. (OTCMKTS: NSRGY) offers infant formula foods that are healthier, tastier, and nutritious. Such developments are expected to invigorate the baby formula industry growth in the forecast period.
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The major players in the GCC baby formula market are Nestlé S.A, Danone S.A, Abbott Laboratories, Laboratorios Ordesa S.L, Arla Foods amba, and Almarai Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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