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Increased digitalisation and rising demand for smart TVs and 4K TVs are important drivers driving growth in the worldwide 4K set-top box (STB) market. The government measures requiring the installation of set-top boxes is a factor fuelling the growth of the worldwide 4K set-top box (STB) market. In addition, several digital broadcast providers, such as Tata Sky, Airtel, and others, provide 4K set-top boxes to give super HD video quality and an enhanced watching experience, which drives the market growth. Another factor driving market expansion is the expanding popularity of on-demand entertainment services such as movies, music, videos, and games and the increased use of Over the Top (OTT) media services. Furthermore, the rising demand for media and entertainment services due to the COVID-19 pandemic and increased time spent indoors boost the market growth. In addition, a change in development towards enterprises mobility with various applications such as YouTube, Twitter, Facebook, and Instagram, among others, has increased significant traction in business premises. This is expected to increase the demand for 4K set-top boxes in the forecast period.
Over the last few years, the television industry has undergone numerous changes, and it has become more diverse than ever. The players are constantly innovating and seeking market development through various strategic mergers, acquisitions, and collaborations. Technicolor, for example, delivered next-generation Android TV set-top boxes (STBs) for TIM in September 2021 to enable Italian consumers with access to premium services from broadcasters and over-the-top (OTT) providers like Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN), Infinity, Disney+, and DAZN, among others. The STBs run on Technicolor Connected Home's JADE platform, which incorporates Wi-Fi 6 and Android ten and ready-to-install accessories like personal video recorders and far-field voice. Technicolor Connected Home would also roll out a software upgrade as part of this rollout to enable existing customers in TIM's current installed base to access additional services.
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The major players in the global 4K set-top-box industry are Technicolor SA, Roku, Inc., Infomir Group, Huawei Technologies Co., Ltd., Humax Co., Ltd., DISH Network Corporation, and Tata Sky, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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