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The growing market for aromatherapy diffuser can be attributed to the rising awareness regarding the benefits of aromatherapy. Since diffusers are the primary functionaries of aromatherapy, their demand is surging due to the rising demand for aromatherapy and the growing availability of diffusers in unique sizes, types, shapes and colours. With innovations in product designs, customers are inclined towards unique products. Therefore, unique manufacturing practices is one of the significant market drivers of aromatherapy diffusers. Further, with the presence of extensive offline and online retailing channels, the market is further witnessing a spur. Unlike other aromatherapy products, diffusers are safe in operation as they do not possess the risk of getting burnt like candles or incense sticks, which is bolstering their demand, especially in the household sector. In addition, with rising income levels, people are inclined towards the use of natural products like essential oils, thus, augmenting the demand for aromatherapy diffusers and hence, invigorating the overall market growth. Also, the presence of spas and wellness centres that provide aromatherapy is gaining prominence, especially among the millennials, which is further adding to the demand, thereby aiding the industry growth.
Organic Aromas is one of the leading companies in the aromatherapy diffuser industry. The company announced its latest innovation in the line of aromatherapy diffusers in July 2021. The new Attar Nebulizing Diffuser comes in a raindrop design, which is the trademark of the company. Such innovations in unique shape formation attract customers, thus, bolstering the market growth. Further, the 3-in-1 device is the largest in the market and is ideal for large spaces like theatres, conference halls, and warehouses, among other large spaces. The diffuser comes pre-installed with the company’s signature diffuser features, which makes it a promising product in the market, and hence, provides impetus to market growth. Further, these products are available on e-commerce websites like Amazon.com (NASDAQ: AMZN), which offers doorstep delivery and fast delivery in addition to many other benefits to its customers. The expansion of e-commerce websites is expected to boost the market for aromatherapy diffuser over the forecast period.
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The major players in the global aromatherapy diffuser market are Puzhen Life Co. Ltd., NOW Health Group Inc., doTERRA International, LLC, Edens Garden, Scentsy, Inc., and Organic Aromas, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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