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The global art and craft tools market is likely to be driven by the increasing number of people taking up art and craft activities and businesses dealing in items related to arts and crafts. North America, Europe and Asia are expected to be key markets.
While various governments like the Government of India helping art and craft based businesses, the private sector holds significant space for art and craft based firms. In India, several companies employing for-profit and non-profit models work with the art and craft sector. Such firms help provide a market to artisans and promote endangered crafts forms which encourages artists and artisans to keep their practices alive. Several individual artisans have turned entrepreneurs and seek to scale up their businesses. The art and craft sector largely comprises traditional economic activity and has historical and cultural significance; art and craft are seen as a reflection of the culture of a particular region, and different regions in different countries have their own distinct art forms that reflect the history, culture and practices of the people of those regions. In India, particularly in rural areas, handicrafts primarily fulfilled utilitarian and ritual requirements of local communities; art and craft has indeed been an ancient trade in the country. Some leading networks and firms have enabled and stimulated business and growth of the sector over the years. Growth of such businesses is expected to boost the art and craft tools market.
In recent times, the demand for environmentally friendly and bio-degradable art and craft tools has increased due to a rise in consumer awareness of environmental issues and increased sensitivity towards the impact on environment as a result of business activity and consumption patterns. Today, more consumers demand eco-friendly products. The various types of eco-friendly art and craft tools available in the market include sustainable wood paint brushes, eco-friendly paints, eco-friendly crayons made of beeswax and soy, pencil crayons, recycled paper, eco-friendly glue, yarn, etc. Such products are expected to witness increased demand.
People are increasingly adopting art and craft activities for recreation and to explore their creative side. Several people find art and craft activities therapeutic. Further, engaging in art and craft activities helps in the holistic development of children; such activities are also seen as a healthy form of entertainment for children. Various social media platforms dedicated to arts and crafts are expected to encourage more people and children to adopt such activities. With increasing adoption of art and craft activities and businesses built around traditional art and craft practices blooming, the art and craft tools market is expected to see growth.
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