The growing focus on health, safety, and environment is surging the demand for alternative and eco-friendly materials for automotive OEM brake friction products, hence bolstering the market growth. The development of new and innovative OEM brake friction materials that can perform under extreme braking conditions is expected to propel the market growth. With the increasing trend of sustainability, the demand for automotive OEM brake friction materials to reduce emissions is projected to surge.
Moreover, the increasing preference for high-performance and lightweight materials owing to the growing demand for fuel-efficient vehicles is significantly contributing to the growth of the market. As the interest in the utilisation of ceramic materials is increasing owing to their friction coefficients, the market for automotive OEM brake friction is anticipated to witness a healthy growth in the forecast period.
Nisshinbo Holdings Inc. (OTCMKTS: NSHBY), one of the leading companies in the market, introduced “Strong Ceramic” friction material through its company, TMD Friction, in August 2020. The material matches the braking requirements of heavy SUVs and light commercial vehicles by providing excellent comfort characteristics while optimising wear characteristics.
During its development, the material was rigorously tested to reduce wear on brake discs during downhill driving. The material, hence, ensures a strong brake performance and superior endurance, which makes it ideal for business fleets requiring cost-effectiveness. The material would substitute existing materials of the company to provide customers benefits of optimised friction materials for heavy SUV and light commercial vehicles applications. The development of such innovative materials for automotive OEM brake friction is propelling the market growth.
The major players in the global automotive OEM brake friction material market are Robert Bosch LLC, Aisin Chemical Co., Ltd., BorgWarner Inc., Akebono Brake Industry Co., Ltd., Japan Brake Industrial Co., Ltd., and Nisshinbo Holdings Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
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