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The global automotive radiator grille market is likely to be driven by manufacturers’ need to offer distinctive design features, and producers’ and customers’ demand for attractive and appealing vehicle aesthetics. North America, Europe and Asia are projected to be key markets.
A radiator grille is a protective metal or plastic lattice positioned at the front of a vehicle between the headlights. It helps give the face of the vehicle a complete look. In some vehicles, the radiator grill carries the company logo.
Radiator grilles allow flow of cool air in the hood which helps cool off several parts that are heated up due to friction and use, particularly the engine and the radiator. Apart from improved ventilation and prevention of overheating, radiator grilles offer other benefits also. For example, some radiator grilles help reinforce safety by forming a part of the vehicle’s crumple zone while others shield the front of the vehicle when during off-road activities. There are multiple parameters linked with a vehicle’s radiator grille design that may enhance performance. These parameters include perpendicular height, horizontal breadth, shape, position, size, and blockages, and may affect aerodynamics and cooling performance. Some modern vehicles come with active grille shutter systems that automatically adjust airflow on the basis of the stress on cooling and air conditioning systems. Further, a vehicle’s radiator grille enhances the look of the vehicle, granting it a distinctive style and appeal that draws the attention of potential buyers.
Several customers like to customize their vehicles, and installing a custom radiator grille is a popular practice among such people. In the custom grilles market, some designs are very popular while others are relatively tailored. For instance, mesh grilles and chrome grilles comprise a major part of the custom grilles market; stainless steel grilles and woven mesh grilles offer relatively unique patterns. It is reported that the shape of a vehicle’s radiator grille may affect the way people perceive the vehicle. For example, a design that resembles a smile may be perceived as more friendly and pleasant, on the other hand, bigger and broader grilles, or those resembling a snarl may come across as more aggressive.
Radiator grilles are considered the manufacturer’s signature on the vehicle, and help build brand credibility. Radiator grilles are expected to remain an important feature of vehicles due to the perceptual advantages these offer in addition to functional benefits, boosting market growth. Even electric vehicles that do not require radiator grilles are expected to retain grille patterns as part of the overall vehicle design.
Leading companies regularly change or upgrade radiator grille designs to improve the looks of the vehicle and make the models more appealing. For example, in 2022, Toyota Glanza introduced a new radiator grille with chrome trims, in addition to a sportier front bumper, honeycomb pattern for air intake and chrome trims around the fog lamps as part of the Toyota Glanza facelift.
In 2022, Mercedes-Maybach S-Class was launched in India with Maybach-specific elements such as a new radiator grille with vertical chrome pinstripes.
In 2022, Lexus NX 350h went on sale in India; the second generation NX SUV came with some new design elements, including a new pattern for the spindle-grille.
Key Findings of the Report:
Market Analysis by Product Type, Material Type, Vehicle Type, Sales Channel, and Region:
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