Press Release
Press Release
The growing trend of snacking in both developed and developing countries is bolstering the market for baked savoury snacks. The increasing interest in healthy and quality baked savoury snacks by the rising health-conscious population is prompting leading companies to launch innovative savoury snacks with excellent nutrition and flavour profiles. Moreover, the surging demand for comfort food, especially in the wake of the COVID-19 outbreak, is increasing the consumption of baked savoury snacks. With the rising consumer interest in trying new sensory experiments, the demand for innovative baked savoury snacks with bold aroma, flavour, texture, and colour is significantly growing. Furthermore, the market growth of baked savoury snacks can be attributed to the rising demand for convenience food products, the growing trend of mindful snacking, and the surging popularity of high-protein snacks.
General Mills, Inc., (NYSE: GIS), one of the leading companies in the market, launched Pipoca Pronta, a ready-to-eat popcorn line, in Brazil through its Yoki brand in January 2022. The product line offers consumers with enhanced convenience of immediately consuming popcorn anywhere and anytime. It is available in two sizes, 58 grams and 28 grams, while containing only 37 calories per cup. The launch resonates with the increasing interest of Brazilian consumers to access convenient, practical, natural, healthy, and tasty snacking options. Moreover, the launch boosts the company’s ready-to-eat food category while reinforcing its role in the Brazilian popcorn industry. Thus, the increasing launches of such innovative baked savoury snacks by the leading companies are expected to provide impetus to the market growth in the forecast period.
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The major players in the global baked savoury snacks market are General Mills, Inc., ITC Limited, PepsiCo Inc., Conagra Brands, Inc., Lorenz Bahlsen Snack-World GmbH & Co KG, Chaucer Foods Ltd., and Amplify Snack Brands, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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