Global Beauty Supplement Market to Grow at a CAGR of 11.67% During 2024-2032, Driven by Heightened Awareness of Holistic Wellness

The global beauty supplement market growth is attributed to the heightened consumer awareness towards health and beauty, increasing preference for natural and organic ingredients, the aging population seeking anti-aging solutions, rising disposable incomes allowing for premium product purchases, and the influence of social media and celebrity endorsements enhancing the visibility and desirability of beauty supplements.

Japanese beauty giant Shiseido  is set to expand into the wellness sector with the launch of Shiseido Beauty Wellness (SBW) in February 2024. The new brand aims to promote beauty and wellness from within, utilizing Shiseido's extensive beauty expertise and collaborations with partners like Tsumura and Kagome, known for their herbal medicine and nutritional research, respectively.

This strategic decision aligns with the growing consumer demand for holistic health solutions, as evidenced by Shiseido's survey findings. SBW marks Shiseido's deeper dive into the inner beauty business, following the earlier introduction of its beauty supplement brand, Inryu, highlighting a strategic shift towards enhancing wellness offerings.

The influence of social media and celebrity endorsements play a pivotal role in popularizing beauty supplements among a wider audience. Additionally, the development of products targeting specific beauty concerns, such as skin radiance, hair growth, and anti-aging, caters to the personalized needs of consumers, further driving demand.

In April 2023,  Sourse, a chocolate supplements brand co-founded by actress Sarah Hyland, secured USD 2.4 million in seed funding, bringing its total funding to USD 4 million. This recent investment supports Sourse's expansion into Sephora, alongside clinical research, product development, and key hires. The brand, known for its beauty-focused supplements, emphasizes "snackable skin care" and has launched in 61 Sephora stores and over 100 Whole Foods locations. 

The funding round, led by New Theory Ventures and joined by H Ventures, and JAWS Ventures, among others, highlights the growing investor interest in beauty and wellness supplements. Sourse aims to enhance beauty from within, leveraging celebrity influence and the trend towards functional nutrition in the beauty sector.

The beauty supplement market demand is witnessing a significant surge, driven by a growing consumer shift towards holistic wellness and beauty from within. This trend is supported by the increasing awareness of the impact of nutrition on skin, hair, and overall health, leading to a rise in the consumption of supplements that promise beauty benefits. The market's expansion is further fueled by the entry of innovative products that blend the lines between beauty and wellness.

Moreover, the beauty supplements market is evolving with a strong emphasis on research and development, leading to the introduction of scientifically backed products that offer tangible benefits. This focus on efficacy, coupled with the growing consumer preference for natural and clean ingredients, is reshaping the market landscape.

Despite the positive outlook, the beauty supplements market faces challenges such as navigating regulatory landscapes and proving the efficacy of products to skeptical consumers. However, the ongoing innovation, combined with strategic marketing and educational efforts by brands, positions the beauty supplements market on a path of sustained growth and transformation, making it an increasingly significant segment within the global beauty and wellness sector.

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Market Analysis by Product Types, Applications, Ingredients, Distribution Channels, and Region

• By product type, the beauty supplement market segmentation includes tablets, capsules, powder, gummies, and other specialized formulations.

• Applications of beauty supplements encompass hair care, skin care, nail care, and eye care, among others.

• Ingredients utilized in these supplements range from collagen, biotin, vitamins, hyaluronic acid, omega-3 fatty acids, and herbal extracts, among others.

• Distribution channels for beauty supplements include hypermarkets/supermarkets, drug stores and pharmacies, and online stores, among others, catering to consumer preferences and convenience.

• Geographically, the market spans North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with each region contributing to the overall growth trajectory of the beauty supplement industry with its distinct market dynamics and consumer preferences.

Key Findings of the Report

• The report highlights the market's significant growth, driven by increasing consumer awareness of the integral relationship between nutrition and beauty. This growth is further fueled by a rising global emphasis on holistic wellness, where beauty is perceived as a reflection of overall health.

• The report points out a notable surge in innovative product offerings, including 'snackable skincare' options and supplements infused with natural and organic ingredients. This diversification caters to a wide range of consumer preferences and dietary restrictions, enhancing market accessibility and appeal.

• One of the key findings based on beauty supplement market analysis highlights that social media and digital marketing play pivotal roles in shaping consumer perceptions and driving the popularity of beauty supplements. Influencer endorsements and content marketing strategies are effectively used to educate consumers on the benefits of supplements, thereby boosting product visibility and adoption rates.
• The report identifies a growing consumer preference for beauty supplements that are not only effective but also align with ethical, environmental, and clean-label standards. This shift is prompting companies to reformulate products and adopt transparent sourcing and production practices.

• Despite the market's potential, companies face challenges related to regulatory compliance and consumer skepticism about product efficacy. The report suggests that continuous investment in clinical research and collaboration with healthcare professionals can help brands navigate these challenges and build consumer trust.

Key Offerings of the Report

• The EMR report gives an overview of the global beauty supplements market for the periods (2017-2023) and (2024-2032).

• The report also offers the historical (2017-2023) and forecast (2024-2032) market insights for the product type, applications, ingredients, distribution channels, and regions.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global beauty supplements market are Nature’s Bounty, Olly Co. Ltd, Ritual Inc., Briogeo Inc., Nature Made Co., Persona Nutrition, Nutrafol Inc., Swolverin, Alphina, Nutrablast, Viviscal Limited, Pure Encapsulations, Vitabiotics Ltd., and Meiji Holdings Co. Ltd.

Key Highlights of the Report

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