Press Release
Press Release
North America accounts for a significant share of the big data analytics in retail industry owing to the robust growth of the retail sector. The increasing adoption of the latest technologies in the region is surging data generation, which, in turn, is leading to the adoption of big data analytics. As the ease-of-doing business in the United States and Canada is significantly surging, the penetration of various medium and small-sized enterprises (MSMEs) is escalating, which is propelling the growth of the market. Moreover, the increasing digital transformation of small and medium-sized retails is surging the deployment of big data analytics, hence augmenting the market growth. The market growth can also be attributed to the rising investments in big data analytics by leading retailers as well as the presence of the major companies in the United States and Canada.
Adobe Inc. (NASDAQ: ADBE), one of the leading companies in the market, showcased Customer Journey, a big data analytics solution for retailers, in January 2020. The solution enables brands to accumulate unstructured data to obtain meaningful insights into a shopper’s journey. This aids retailers to understand the data, automate heavy analysis, and obtain meaningful insights to boost consumer engagement. As brands can efficiently gain insights into the intersection of online and offline shopping, they can be deployed to boost their customer experience management (CXM) on both platforms. The solution also enables consumers to enhance their marketing campaigns while providing personalised access across marketing channels. Hence, the development of such innovative solutions is surging the demand for big data analytics in retail, which is driving the growth of the market.
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The major players in the global big data analytics in retail market are Cisco Systems Inc., Adobe Inc., IBM Corporation, Oracle Corporation, and SAP SE, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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