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Camping trips and similar outdoor activities (such as hiking, fishing, adventure-seeking, etc.) with family and friends are popular among many individuals. Camping coolers are an essential item for such outings. Consumer demand for robust and efficient products capable of meeting the needs related to various outdoor activities is projected to drive the market for camping coolers. The demand for camping coolers also has a seasonal element, with demand increasing during the holiday season. North America and Europe are expected to remain important markets; Asia has considerable growth-potential.
Durability, spaciousness, robustness, capacity to handle harsh weather conditions, ability to keep food cold and warm, lightweight, and easy to carry are some of the features that most consumers look for in camping coolers.
Companies manufacturing camping coolers compete in the large outdoor and recreation market, and competition is based on factors such as product quality, performance, durability, styling, price, brand image, and recognition. Leading companies like YETI have been able to compete successfully on the basis of brand, superior design capabilities and product development, DTC capabilities, and range of independent retail partners, and national and regional retail partners. In 2021, YETI celebrated 15 years with accelerating product demand and an increase in profits to the tune of 107%. In 2019, YETI announced the opening of its new retail location in Chicago’s Wicker Park neighborhood.
The outdoor and recreation market is very fragmented and competitive, with major players including YETI, AO, Coleman, Pelican, OtterBox, and Igloo, among others. Manufacturers strive to provide technically innovative and efficient products in order to suit consumer requirements. For example, in 2020, Pelican launched its 14QT Personal Cooler, the fist cooler to separate wet and dry storage. The product featured a dry-box section in its lid to separate electronic devices and flat personal items from internal ice and outside elements. The cooler also carried an easel slot for smart phones and tablets. The 14QT Personal Cooler had the capacity to store up to six standard beverage cans and two Pelican Ice Packs, and offered nearly 36 hours of ice retention. In 2019, Pelican Dayventure Backpack Cooler won two Best New Product Awards at Outdoor Retailer Show. The product was celebrated for its thoughtful design that prioritized utility and comfort.
In order to strengthen their market position, distinguish themselves from their competitors, and create demand for camping-related products by encouraging people to engage in outdoor activities, companies are looking to offer consumers unique camping experiences. For example, in 2021, Tentrr and Coleman teamed up to offer consumers a memorable camping experience. Tentrr announced an innovative association with Coleman in which 20 Tentrr sites were fully outfitted with a wide range of Coleman gear to elevate the Tentrr experience at each site. Both companies sought to encourage people to get outdoors and enjoy nature.
Market Analysis by Volume, Type, Material, Application, Distribution Channel, and Region:
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