An increase in the number of people engaging in outdoor, adventure-seeking activities such as camping are expected to drive the global camping hammock market. North America and Europe are likely to be key markets.
Several benefits have been attributed to camping activities, including stress reduction, getting away from the commotion of routine life and allowing oneself time alone and with family, opportunities to rebuild and reinforce relationships, physical exercise and fitness, spirituality and getting closer to nature, learning new life skills, and enhancing confidence levels, among others.
Camping hammocks are useful pieces of gear and offer the joy of daytime lounging. The past few decades have witnessed and increasing popularity of hammocks among outdoor campers. In fact, innovative product designs and accessory development have turned hammocks into practical alternatives to tents. Companies are looking to expand capabilities and offer consumers superior products and quality outdoor experiences. For example, in 2021, Snow Joe announced the acquisition of Bliss Hammocks to diversify its lawn and garden product assortment and offer quality outdoor leisure essentials directly to consumers. The acquisition expanded Snow Joe’s manual, corded and cordless lawn and garden product assortment to the outdoor recreation and leisure segment. Bliss Hammocks was engaged in the wholesale production of unique recreational products for outdoor living, hammocks being the company’s staple product.
Leading companies are also increasingly highlighting the environmental aspect in business operations, and stressing upon reducing their carbon footprint. This theme falls in line with the essence of camping outdoors in a healthy, clean and natural environment. For example, EAGLES NEST OUTFITTERS (ENO) claims that sustainability is a theme embedded in every step of the company’s production process. ENO sources high-quality, responsibly-made materials (including post-consumer recycled content and bluesign approved fabrics) to ensure durable and sustainable products designed to minimize waste. In 2021, ENO relaunched a feature-packed TechNest hammock built with 100% recycled and bluesign approved nylon. The new and improved version of the product integrated user feedback, recycled materials, and advanced construction techniques to produce a hammock that deployed quickly, packed up neatly, and enhanced user safety.
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