Global Content Moderation Solutions Market to Reach Around USD 22.82 Billion by 2032, Driven by Its Expanding Application in End-Use Sectors

The Asia Pacific holds a significant market portion of the content moderation solutions market share due to the expanding population and increasing Internet penetration in the region. The demographic dividend of developing economies like China, India, and Indonesia and a significant consumer base for digital learning solutions support content moderation demand.

With over 808 million people under the age of 35, or around 66% of the overall population, India has the largest young population in the world. The market for content moderation services witnesses healthy growth due to the growing application of these services in the BFSI, retail, education, healthcare, and other sectors to enhance customer satisfaction and corporate operations. The high automotive production in Asian countries like China, Japan, India, and South Korea further contributes to the market expansion of content moderation solutions.

The development of new tools to promptly remove unauthorised content supports the market growth. In January 2023, Google LLC (NASDAQ: GOOG) announced that it would create a free moderation tool that smaller websites may use to detect and delete terrorist content in response to new laws in the UK and the EU requiring internet businesses to take more action against unlawful information.

The software is being created in collaboration with Tech Against Terrorism, a project supported by the UN that assists internet companies in combating online extremism, and Jigsaw, the research and development branch of the search giant. This decision comes as regulations like the UK's Online Safety Bill and the EU's Digital Services Act, which went into effect in November 2023, require internet businesses to either delete extremist content from their platforms or face fines and other penalties.

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Market Analysis by Type, Content Type, Component, Industry, and Region:

• The market, on the basis of type, can be divided into pre-moderation, post-moderation, and selective moderation.

• Based on content type, the market can be divided into text, image, and video.

• The various components of content moderation solutions include software/tools/platforms, and services.

• On the basis of industry, the market can be divided into media and entertainment, retail and e-commerce, healthcare and life sciences, automotive, government, and telecom, among others.

• The regional markets for content moderation solutions include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• According to industry research, the retail and e-commerce sectors are projected to capture 41% of global retail sales by 2027. Content moderation improves the user experience and achieves key results like views, sales, and engagement. The expansion of the retail and e-commerce sectors supports the content moderation solutions market growth.

• Technological advancements such as artificial intelligence and machine learning help to make quick decisions such as removing false information or misinformation from internet platforms. Artificial intelligence (AI) systems that are built using pre-established criteria and algorithms to recognise and flag offensive information on the internet are used to implement AI-based content moderation procedures.

• The on-premises deployment strategy is in high demand among industries such as media and entertainment and telecom due to its superior data security and lower data breach rate compared to cloud-based deployment alternatives.

• At the beginning of 2024, there were 5.35 billion internet users worldwide, which accounted for 66.2 per cent of the world's population. The number of internet users is still escalating, with a 1.8% year-over-year growth rate. The expanding number of internet users necessitates the employment of content moderation solutions.

Table: Global Internet Users (% of World Population), 2018-23

Key Offerings of the Report:

• The EMR report gives an overview of the global content moderation solutions market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, content types, components, industries, and major regions of content moderation solutions.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global content moderation solutions market are Accenture PLC, Microsoft Corporation, Google LLC, Alegion Inc., Appen Limited, Besedo Ltd., and Clarifai, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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