Global Cricket Equipment Market to Reach Around USD 19.80 Million by 2032, Driven by the Growing Demand for Youth-Friendly Premium Equipment

The Asia Pacific holds a significant portion of the cricket equipment market share due to the presence of major cricket bat manufacturing countries like India, Pakistan, and Australia in the region. The rising popularity of cricket in India, Pakistan, and Bangladesh as well as the growing fan base for cricket teams create opportunities for the market. As per a report by the International Cricket Council, the Indian subcontinent constitutes over 90% of cricket’s one billion fans.

With over 808 million people under the age of 35, or around 66% of the overall population, India has the largest young population in the world. Producers take advantage of this opportunity by producing youth-oriented and entry-level equipment that fits the growing requirements of young cricket players. Youth-specific cricket gear, like protective gear, training aids, and lightweight bats, is becoming more crucial for skill development and fostering an interest towards the game.

Leading sports events influence the cricket equipment demand. In October 2023, Sanspareils Greenlands (SG) (NYSE: SG), the largest cricket gear manufacturer in the world, dramatically increased production in anticipation of a spike in demand for the 2023 Cricket World Cup. At the SG factory, which produces cricket equipment for numerous Indian and international cricket stars, workers in the Meerut plant ferociously sawed, shaved, and chiselled wooden logs to give shape to more than 1,500 cricket bats a day.

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Market Analysis by Product Type, End User, Quality, Distribution Channels, and Region:

• The market, on the basis of product type, can be divided into bat, ball, stumps, and protective gear, among others.

• Based on end user, the market can be divided into men, women, and kids.

• On the basis of quality, the market can be divided into standard and premium.

• The various distribution channels for cricket equipment include hypermarket/supermarket, speciality stores, and online, among others.

• The major regional markets for cricket equipment include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• Leading sports events such as the T20 World Cup, the ICC Men's Cricket World Cup, and the Indian Premier League expand the production and demand of cricket equipment.

• The cricket equipment market expansion is expected to be fuelled in the forecast period by the increasing number of cricket players and fans. Additionally, the phenomenon of cricketers serving as brand ambassadors, along with significant marketing efforts by equipment manufacturers, creates a mutually beneficial relationship between the fan base and the market.

• To enhance physical activities, parents often engage their children in sports like cricket. It helps to improve overall fitness, stamina, and hand–eye coordination, which drives the demand for cricket equipment.

• Rising consumer disposable income further supports the market by prompting manufacturers to develop youth-friendly premium equipment such as lightweight bats, gear, protective clothing, and training accessories.

Table: Youth Population in Selected Countries, 2022

Key Offerings of the Report:

• The EMR report gives an overview of the global cricket equipment market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for Product types, end users, qualities, distribution channels, and major regions of cricket equipment.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global cricket equipment market are Reebok International Ltd., PUMA SE, Readers Ltd., Unicorn Products Ltd, British Cricket Balls, Kookaburra Sport Pty Ltd, and Gray Nicolls, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.