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The demand for footwear has been rising rapidly across the world because of the economic development and urbanisation. This footwear demand is leading to a surge in the growth of custom shoes which are made as per the specification of the customers. The custom shoes are experiencing a boost in the demand because of their great quality and best comfort provided to the individual customer. The expansion of the online distribution channel across the world is providing impetus to the growth of custom shoes industry. The e-commerce platforms allow the customers to specify their customizations while staying in their homes and then getting it delivered to their footsteps. This process increases the convenience the saves the valuable time of the customers.
The 3D printing technology has accelerated the growth of custom shoes industry. The 3D printing allows more customization flexibility to the consumers while reducing the time and labour required for shoe manufacturing. The huge popularity of social media is also propelling the custom shoe market. The social media helps in quick dissemination of the information related to the new and emerging fashion trends. The marketing for custom shoes is also easy through the social media platforms which augments the custom shoe demand.
The major players in footwear industry are also attempting to enter the custom shoes market. Nike (NYSE: NKE) announced on February 17, 2020 that its Air Max 90 will be allowed under its customising shoe initiative Nike by You. The customers can choose the upper graphics and speckled midsoles to their liking. The personalization option will also extend to the shoe’s ‘90s era outsole options and Nike’s Airmax logo. The increasing trend of customization of shoes will boost the market for global custom shoes.
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The major players in the global custom shoes market are AliveShoes Inc., Bionda Castana Ltd, Edward Green & Co. Ltd., Crockett & Jones Ltd., Italian Shoe Factory and Toesmith Shoes, Inc. among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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