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The market for data analytics training is being driven by the rapid digital transformation in various industries. This is leading to a surge in the deployment of data analytics to boost consumer experience by gaining meaningful insights from data, thus fuelling the growth of the market. In addition, the robust growth of the online retail sector, especially in the wake of the COVID-19 crisis, is leading to an escalation in the generation of data, hence augmenting the growth of the data analytics training industry. This trend is further fuelled by the rising penetration of various direct-to-consumer (D2C) brands, which, in turn, is bolstering the requirement for personalised consumer offerings. Moreover, the rising demand for innovations and cost optimising due to growing competitiveness is surging the adoption of data analytics by various organisations, which is propelling the market growth. The advent of decision intelligence to enhance decision modelling is increasing the leveraging of data analytics, which is projected to drive the market growth in upcoming years.
Microsoft Corporation (NASDAQ: MSFT), one of the leading companies in the market, integrated its Microsoft Azure Synapse Analytics with Bitvore in June 2021. The integration is expected to aid consumers to easily use the updated version of Bitvore Cellenus datasets in Azure. This is projected to enhance predictive models while enabling the adoption of augmented intelligence in various applications. The integration is projected to surge the use of data analytics while accelerating the adoption of artificial intelligence (AI). Such measures are expected to propel the adoption of data analytics and are projected to aid the growth of the market in the forecast period.
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The major players in the global data analytics training market are IBM Corporation, Hewlett Packard Enterprise Development LP, Google LLC, Amazon Web Services, and Microsoft Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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