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The advent of 5G technology, along with virtual and augmented reality, is driving the market growth for digital health. The increasing hectic schedule of the consumers leads to the rising prevalence of on-demand healthcare that provides quick and convenient healthcare. Moreover, the use of big data in the digital health industry lowers medication errors while facilitating preventive care, further augmenting the market. The increasing use of virtual reality to treat chronic pain, stroke, anxiety, and post-traumatic stress disorder (PTSD) is also expected to aid the market growth. Moreover, the rising popularity of wearable devices such as health watches and fitness trackers, which can track heart and blood pressure and personalise healthcare experience, boosts the market growth. The use of predictive healthcare also facilitates the transparency in the information of various minor and chronic diseases and aid in developing healthy lifestyle recommendations for the patients. The developments in artificial technology and virtual assistance and their uses in precision medicine, drug discovery, and genomics personalise the therapies in accordance with the person’s genetics and lifestyles which can catalyse the industry growth in the forecast period.
Apple (NASDAQ: AAPL), one of the leading players in the market, had launched Apple Watch 6 in September 2020. The watch contains powerful apps, such as the ECG app, which can provide the users with important information regarding their health. The watch checks for unusually high or low heart rates and irregular rhythms, which can be a sign of an underlying medical condition, and saves the information in Health App on iPhone along with the date, time, and heart rate. It also includes features such as blood oxygen monitoring and handwashing detection owing to the surging COVID-19 pandemic. Moreover, the watch also tracks sleep, elevates changes, and examines aerobic fitness and encourages the users to be more physically active and tracks their health. The development of these features not only expands the market growth of wearable devices of Apple but also aids the market growth for digital health.
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The major players in the global digital health market are Apple Inc., Google LLC., AirStrip Technologies, Inc., Biotelemetry Inc, and iHealth Lab Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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