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Europe holds a significant share of the disposable razor blades industry owing to the growing trend of grooming in the region. The market growth can also be attributed to the increasing disposable income, the rising demand for convenient grooming products, and the growing preference for premium non-refillable razors. As consumers are increasingly demanding sustainable grooming and shaving equipment, manufacturers are deploying flexible razor blades with versatile metal heads made up of renewable steel, which is augmenting the market growth. The increasing innovations in razor blades to boost their sharpness, smoothness, and convenience, among others, is propelling the market for disposable razor blades. Moreover, the growing availability of such innovative disposable razor blades in supermarkets and convenience stores is positively impacting the market growth.
Some of the leading companies in the market are Procter and Gamble Company (NYSE: PG) and Dorco Co, Ltd. The latter entered into an exclusive partnership with Indo-National Ltd. in June 2020 to launch its DORCO razors and razor blades in India. Dorco Co, Ltd. was expected to leverage its wide distribution network for the sale of the products. The products were launched in some retail and wholesale outlets of North and South of India, which was estimated to be expanded to other parts of the country. The exclusive partnership is anticipated to increase the global footprint of Dorco while surging the accessibility of high-quality and innovative disposable razor blades in emerging markets. Hence, such partnerships are increasing the demand for disposable razor blades, which, in turn, is driving the growth of the market.
Market Analysis by Product Type, Sensitivity Type, End Use, Distribution Channel, and Region:
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The major players in the global disposable razor blades market are Procter and Gamble Company, Edgewell Personal Care Company, Dorco Co, Ltd., Benxi Jincheng Blades Manufacture Co. Ltd., Harry's, Inc., Barbasol LLC, Super-Max Group, Kaili Group, McKesson Medical-Surgical Inc., and FEATHER Safety Razor Co., Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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