Press Release
Press Release
The increasing prevalence of various health adversaries and the growing awareness regarding the benefits of optimal health are propelling the market growth of fitness tracker. As consumers are increasingly preferring fashionable sensors, leading companies are developing sleeker and designer fitness trackers, which is driving the market growth. Moreover, the introduction of new features such as monitoring heart rate is increasing the accuracy of tracking calories and steps, among others, of fitness trackers, which is further surging their demand. The development of innovative fitness trackers to provide meaningful insights into sugar and hydration levels is expected to drive the growth of the market.
Apple Inc. (NASDAQ: AAPL), one of the leading companies in the market, introduced Apple Watch Series 7 with advanced display in September 2021. The watch features a user interface that is optimised for ease of usage and readability while complementing 33% faster charging. It offers various significant health and wellness tools and features an ECG app and electrical heart sensor as well as a blood oxygen sensor and app. It aids users to maintain healthy and active lifestyles by connecting them with its new Mindfulness app, new workout types, and innovative accessibility features. Moreover, the watch deploys complex algorithms to analyse heart rate, global positioning system, accelerometer, and gyroscope data to initiate an Outdoor cycling workout. The company is also planning various new and innovative programs to boost its offerings in health and wellness segments. Such innovative products are expected to propel the growth of the fitness tracker market in the forecast period.
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The major players in the global fitness tracker market are Xiaomi Corporation, Samsung Electronics Co. Ltd., Huawei Technologies Co. Ltd, Google LLC, Fossil Group, Inc., IMAGINE MARKETING LTD. (BoAt), Sony Corporation, Moov Inc., LG Corporation, HTC Corporation, and Polar Electro Oy. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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