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The global fluoride free toothpaste industry is expected to be driven by the rising demand for natural and organic products for oral care and the growing awareness of personal health and dental hygiene. People are becoming more aware of the necessity of proper oral hygiene and care, which is aiding the market expansion. A shift away from homemade toothpaste recipes to commercial toothpaste, the growing trend towards premiumisation of toothpaste packaging, rising levels of health awareness, and rising incidences of oral diseases, and other dental-related issues such as tooth decay and sensitivity are driving the demand for oral care products such as fluoride free toothpaste. Increased toothpaste prescriptions by doctors and physicians for sensitivity issues, and increased medical innovation are expected to drive demand for fluoride-free toothpaste in drug shops and pharmacies. The online retail channel industry is likely to benefit the market from a large choice of personal care items offered and time-saving features on online sites. The increasing use of smart devices is facilitating the expansion of online sales of fluoride-free toothpaste.
The fluoride-free toothpaste market is predicted to grow due to the use of novel marketing tactics and the introduction of new products by key manufacturers. For example, Colgate (NYSE:CL) developed Colgate Zero, a fluoride-free toothpaste that is free of additional sweeteners, preservatives, and colours, in February 2020 to give consumers with an effective dental care option.
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The major players in the global fluoride free toothpaste industry are Colgate-Palmolive Company, Schmidt's Deodorant Company, LLC, Kingfisher Natural Toothpaste, Himalaya Wellness Company, Tom’s of Maine Inc., GlaxoSmithKline Plc. (Aquafresh), Dabur India Limited., Hello Products LLC, Ludovico Martelli Spa (Marvis), and Dr. Bronner's Magic Soaps, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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