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Global Fluoride Free Toothpaste Market to Reach USD 7.86 Billion by 2027, Aided by the Growing Demand for Oral Care Products

According to a new report by EMR titled, ‘Global Fluoride Free Toothpaste Market Report and Forecast 2022-2027’, the global market reached a value of more than USD 5.64 billion in 2021. The industry is expected to grow at a CAGR of about 5.67% in the forecast period of 2022-2027 to reach a value of about USD 7.86 billion by 2027.

The global fluoride free toothpaste industry is expected to be driven by the rising demand for natural and organic products for oral care and the growing awareness of personal health and dental hygiene. People are becoming more aware of the necessity of proper oral hygiene and care, which is aiding the market expansion. A shift away from homemade toothpaste recipes to commercial toothpaste, the growing trend towards premiumisation of toothpaste packaging, rising levels of health awareness, and rising incidences of oral diseases, and other dental-related issues such as tooth decay and sensitivity are driving the demand for oral care products such as fluoride free toothpaste. Increased toothpaste prescriptions by doctors and physicians for sensitivity issues, and increased medical innovation are expected to drive demand for fluoride-free toothpaste in drug shops and pharmacies. The online retail channel industry is likely to benefit the market from a large choice of personal care items offered and time-saving features on online sites. The increasing use of smart devices is facilitating the expansion of online sales of fluoride-free toothpaste.

The fluoride-free toothpaste market is predicted to grow due to the use of novel marketing tactics and the introduction of new products by key manufacturers. For example, Colgate (NYSE:CL) developed Colgate Zero, a fluoride-free toothpaste that is free of additional sweeteners, preservatives, and colours, in February 2020 to give consumers with an effective dental care option.

Market Analysis by Product, Application, Distribution Channels, and Regions:

  • Based on product, the market is divided into whitening toothpastes and anti-sensitive toothpastes, among others.
  • The product finds major application among children and adults.
  • The various distribution channels in the market include retail stores, hypermarkets and supermarkets, and pharmacy stores, among others.
  • The regional markets for fluoride free toothpaste include North America, Europe, Asia Pacific, Latin America, and the Middle East, and Africa.

Key Findings of the Report:

  • Companies are widely adopting advertising and promotional strategies to increase the revenues from fluoride free toothpaste, which is driving the demand for the market globally.
  • The market is being driven by the increasing popularity of whitening toothpaste due to its numerous benefits.
  • The rise of the fluoride-free toothpaste industry is being fuelled by government support for the development of the oral health sector.
  • The rising standards of living and rising disposable income are expected to augment the market growth.

Key Offerings of the Report:

  • The EMR report gives an overview of the global fluoride free toothpaste market for the periods (2017-2021) and (2022-2027).
  • The report also offers the historical (2017-2021) and forecasted (2022-2027) markets for product, application, distribution channels, and major regions of fluoride free toothpaste.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global fluoride free toothpaste industry are Colgate-Palmolive Company, Schmidt's Deodorant Company, LLC, Kingfisher Natural Toothpaste, Himalaya Wellness Company, Tom’s of Maine Inc., GlaxoSmithKline Plc. (Aquafresh), Dabur India Limited., Hello Products LLC, Ludovico Martelli Spa (Marvis), and Dr. Bronner's Magic Soaps, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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