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The increasing incidences of liver diseases caused by unhealthy food consumption, excess alcohol intake, and the surging consumption of soft-drinks high in sugar content is a key factor augmenting the market's growth. As a result, pharmaceutical research and development (R & R&D) aimed at developing supplements for maintaining liver health are aiding the market's growth. Furthermore, the growth in the market can be associated with the presence of an extensive distribution channel including local pharmacies and supermarkets. In addition, the flourishing e-commerce industry is further significantly contributing to the market's growth. With the advent of COVID-19 pandemic, the dependency on digital services and e-commerce platforms like Amazon (NASDAQ: AMZN), the market growth of liver health supplements in surging and is anticipated to propel in the coming years as well. Moreover, the emergence of online pharmacies such as NetMeds and 1Mg, positively impacting the market growth.
In August 2020, Sabinsa Corporation, a leading player in the global market for liver health supplements, recently introduced a new combination to support healthy liver functioning, LivLonga. LivLonga combines three natural ingredients including turmeric, kokum fruit, and black pepper. These ingredients are a rich source of antioxidants and offer multiple benefits for heart, liver, and gut. The proliferation of non-alcoholic steatohepatitis (NASH) is characterised by fat deposition in the liver worsened by cellular damage and inflammatory, which may cause liver cancer. Such developments by leading market players are driving the growth of the market.
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The major players in the global liver health supplements market are Nature’s Bounty, NOW Foods, Jarrow Formulas, Inc., NUTRALife, Himalaya Herbal Healthcare, Gaia Herbs, and Swanson Health Products, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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