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Mascarpone cheese, on the basis of nutritional content, has an elevated high-fat content, around 60%-80%. The fat consistency in mascarpone cheese differs from manufacturer to manufacturer. The product is sometimes sold as soft cream and other times as hard butter. Mascarpone cheese has a creamy, buttery, and milky smooth texture, due to which it is extensively used in sweet and savoury dishes. The rising demand for the product from the food industry is expected to accelerate the market demand for mascarpone cheese. At present, the demand for mascarpone cheese is rising within the Asia Pacific countries, particularly in China, Japan, and Australia.
The market for mascarpone cheese is being led by the industry key players, like Newlat Food S.p.A. and Vermont Creamery, LLC. In June 2020, Vermont Creamery announced its debut of the new packaging for its eight oz. cupped products, such as Crème fraîche, Mascarpone, Fromage Blanc, and Quark. The company had launched a new brand design and worked to reflect the new change in its packaging for specialty cow’s cream products, including creme fraiche and mascarpone. The inventive packaging is expected to aid the market growth as consumers are inclined to purchase products in new and attractive packaging. Mascarpone cheese is available on e-commerce sites like Amazon.com, Inc. (NASDAQ: AMZN), which is likely to boost the sales in the market.
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Vermont Creamery, LLC, Newlat Food S.p.A., Granarolo S.p.A., BelGioioso Cheese Inc., and Compsey Creamery, among others, are the key players in the global mascarpone cheese market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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