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The global non-alcoholic beverages market is expected to be driven by consumers, especially younger consumers, looking for alternatives to alcoholic and cola drinks. Such consumers are open to novel alternatives, and manufacturers, in turn, are looking to offer products that appeal to such consumers. It is suggested that greater availability of non-alcoholic drinks may lead to greater consumption as consumers were more likely to opt for non-alcoholic drinks if more of those were available than alcoholic drinks. North America, Europe and Asia are likely to be key markets.
In 2022, Molson Coors Beverage Company announced to launch the Simply Spiked Lemonade™ variety pack, inspired by some of Simply®’s best-selling non-alcoholic products, including Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and, of course, Signature Lemonade.
In 2022, Coca-Cola India announced the launch of Fanta’s new flavour, Apple Delite, further expanding the brand’s colorful portfolio with a delicious fruit flavoured variant. Fruit-flavoured beverages are rapidly growing in India’s sparkling category. The addition of the new flavour by Fanta would enhance the brand portfolio in India to a two-flavour range. The drink would be available nationwide in a variety of packs –250ml, 600ml and 750ml.
In 2021, Pepsi announced the rollout of Pepsi Mango throughout USA; it was the brand's first new permanent flavoured cola in five years. The new flavour launch also marked the brand's first permanent release of a Regular and Zero Sugar variety concurrently, designed to support consumers' increasing preference for sugar-free offerings, without having to sacrifice taste. Such developments are expected to drive the global non-alcoholic beverages market.
In 2022, PEPSI® launched NITRO PEPSI™, the first-ever nitrogen-infused cola; it was the company’s most ambitious feat yet, reimagining the cola experience with a significant innovation - Nitro Pepsi. Nitro Pepsi was the first-ever nitrogen-infused cola that was actually softer than a soft drink – it was creamy, smooth and had a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.
In 2016, Nestlé India launched NESCAFÉ Ready-to-Drink. The beverages were available in three flavours customized specifically for Indian consumers - Chilled Latté, Hazelnut and Intense Café.
In 2021, Halmari Tea introduced its new range of teas for having a warm morning during the cold harsh winter; the company sought to come up with new products to warm up the winter morning. Halmari Tea company introduced its new line of Chamomile, hand rolled Oolong, lemon flavoured Green Tea, and White tea. These were ideal for warming up winter mornings with tea. Such developments are expected to drive the global non-alcoholic beverages market.
In 2022, Waka raised $725K to disrupt the instant coffee and tea categories. With robust sales and customer response, the brand would launch three new products as well as refreshed design and packaging. The first round of outside investment would allow Waka to introduce more new products, build the team, and expand into new sales channels.
In 2018, TATA Coffee began supplying homegrown coffee to Starbucks across the globe.
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