Oats (also known as Avena Sativa) currently represent an important cereal crop which is predominantly grown in American and European countries, mainly Russia, Canada and the United States. They grow best in moderate climates and can be planted in autumn or spring.
Oats have today become a staple food in a number of countries on account of their numerous benefits. They are highly nutritious as they contain dietary fibre, beta-gluten, proteins, unsaturated fatty acids, vitamins, minerals and antioxidants. The consumption of oats is associated with various health benefits such as reduced risk of coronary artery disease and colorectal cancer, low levels of cholesterol, weight management and low blood sugar levels. They are currently used in a number of products such as muffins, granola bars, cookies, breads, biscuits, probiotic drinks, breakfast cereals, flakes, infant food and other baked goods. According to a new report by Expert Market Research, the global oats market reached a volume of 28.78 Million Tons in 2023 and is further expected to reach 40.27 Million Tons by 2032.
The production of oats witnessed fluctuations during 2018-2023 as a result of a significant fall in the acreage in the major producing countries. The market, however, recovered in the year 2013 on account of numerous forces. In line with the hectic lifestyles, a shift towards ready-to-eat food products has been witnessed. In addition, oats offer convenience as they can be easily and quickly prepared by anyone. This has significantly increased the global demand for oats in the past several years. Moreover, rising population, increasing disposable incomes, growing health consciousness among consumers along with a strong demand from emerging markets are some of the other factors that have facilitated the market growth.
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Key findings from the report:
- The two-major end-uses of oats include feed use and food use. In 2020, feed represented the largest end-use segment with the majority of the market share.
- Region-wise, Russia dominated the market with a share of more than a fifth of the total global production in 2020. It was followed by Canada and Australia.
- Being fragmented in nature, the global oats market is surrounded by a number of players. Some of these players include Grain Millers Inc., The Quaker Oats Company, Swedish Oat Fiber AB, Avena Foods Limited, General Mills Inc., and Richardson International Limited.
Market breakup by End-use
Market breakup by Region
Top players
- Grain Millers, Inc.
- The Quaker Oats Company
- Swedish Oat Fiber AB
- General Mills Inc.
- Others
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