The oats market attained a volume of 29.87 Million Tons as of 2024 and is anticipated to grow at a CAGR of 3.80% during the forecast period of 2025 to 2034. The global oats market is mainly driven by the growing consumer demand for healthy and nutritious food, as oats are known for their high fiber content and health benefits. The market is thus expected to reach a volume of nearly 43.37 Million Tons by 2034.
Base Year
Historical Period
Forecast Period
The growing demand for plant-based diets is propelling demand for oat-based food items such as oat milk and snacks. B2B firms can benefit from this trend by creating and supplying new oat-based ingredients to food companies serving health-conscious consumers.
As increased gluten sensitivity pushes up demand, the market for gluten-free oats is growing. B2B firms can reap advantages by selling certified gluten-free oat products to food manufacturers and capitalizing on a new target segment looking for allergen-free foods, thereby increasing the growth of the oats market.
The transition towards online purchase is boosting the sales of oat products, as 45% of consumers are buying oats online. B2B firms can expand their distribution channels by allying with online portals to extend customer reach.
Compound Annual Growth Rate
3.8%
Value in Million Tons
2025-2034
Oats Market Outlook
*this image is indicative*
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The global market for oats is witnessing strong growth due to trends of health-conscious consumers and rising demand for plant-based foods. The health benefits of oats, including their high fiber content and heart-healthy nature, have become more widely known among consumers, resulting in high demand for oat-based products such as oat milk, granola, and snacks. Furthermore, the increasing popularity of plant-based diets is driving demand for oats as a varied and healthful ingredient used in multiple plant-based food products, thereby driving the growth of oats market.
Firms are taking advantage of these trends by launching new oat-based products to meet changing consumer tastes. For example, Purely Elizabeth, a natural foods company, added organic oat granola and snacks to its product line, which led to a 56% year-over-year sales boost in the first quarter of 2024. Likewise, Life Health Foods introduced So Good OAT plant-based milk in India in December 2023, capitalizing on the increasing popularity of dairy alternatives. These market developments and product innovations are helping firms secure a greater portion of the emerging oats market.
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The market for oats is expanding with increasing plant-based diets, clean label demand, technology-enabled production enhancements, and premium, artisanal interest—led by health-oriented, quality-demanding consumers, thus shaping the oats market dynamics and trends.
Demand for oat products is growing with the growth of plant-based diets. Oats offer a nutritious, versatile substitute for dairy and meat, propelling innovations such as oat milk, oat-based snacks, and plant-based meals to meet the needs of the health-conscious and eco-conscious consumer, thus pushing the growth of the oats market.
Consumers are increasingly demanding products with simple, natural ingredients, driving the clean label movement. The trend is forcing players in the oats market to provide products with no artificial additives and preservatives, which are more transparent and appealing to healthy consumers who value authenticity and minimal processing in food.
Technological changes in production and supply chain procedures are maximizing oats production. Artificial intelligence and internet of things technologies are implemented to enhance efficiency, quality, and traceability. These advancements simplify operations, minimize waste, and provide enhanced product quality, enabling companies to address increasing demand for oats-derived products from consumers, thereby helping to create new trends in the oats market.
The market for oats is seeing a transition towards premium and artisanal oat products. There is growing interest in small-batch, high-quality oats, like organic or sustainably produced oats. This movement addresses the increasing demand for luxury and distinctive food products with higher taste and nutritional quality.
The market for oats is experiencing new trends that focus on changing consumer demands and sustainability initiatives. One such distinct trend is the development of functional oats, which are enriched with additional nutrients such as probiotics, vitamins, and adaptogens, targeting wellness-oriented consumers who want additional health benefits beyond nutritional value.
Another significant trend is the application of oats in personal care and beauty products, including oat-based skincare brands and shampoos, fueled by oats' calming, anti-inflammatory effects. This shift into the personal care industry is generating new sources of revenue and broadening uses of oats in the market, thereby shaping new trends in the oats market. Both trends underscore the diversification of oats from a long-standing food ingredient to a multiple-purpose ingredient within health and wellbeing industries, setting new paths of innovation and growth.
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The EMR’s report titled “Oats Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Application
Market Breakup by Region
Oats are acquiring substantial momentum in food, feed, and other applications on account of their utility and health benefits. As per global oats market analysis, food use is expanding as oats are being added to breakfast cereals, snacks, and bakery foods, driven by demand from consumers for fiber-containing and heart-healthy foods. Feed use is growing as oats are used as a healthy choice for animals, especially horses and poultry, due to their high digestibility and energy value.
According to global oats industry analysis, oats are being incorporated in personal care items and nutraceuticals due to their skin-soothing and anti-inflammatory properties. The multi-functional application of oats is making them a precious ingredient throughout industries, driving consistent demand and innovation in varied segments.
Leading oats market players are looking to extend product portfolios with new, innovative, health-oriented products. They are distinguishing themselves through clean-label ingredients, added functional value such as high protein or probiotics, and specific diets like gluten-free or vegan. Oats companies are also spending on sustainable sourcing and upcycled oats to attract environmentally friendly consumers. By marrying nutrition, convenience, and sustainability, brands are emerging as premium, health-oriented options in a competitive and changing marketplace.
Grain Millers was established in 1986 and is located in the United States. They produce rolled oats, oat flakes, and oat flour. Their focus is quality and sustainability and appeals to customers who are concerned about health. They look for healthy, innovative, and clean-label ingredients with which to add nutrition to cereals, snack foods, and baked goods.
Founded in 1901 and headquartered in the United States, The Quaker Oats Company has a broad portfolio of oat-based foods, such as instant oats, oatmeal, and granola. With its strong brand reputation, Quaker attracts consumers with convenient, healthy, and delicious breakfast options, highlighting fiber and heart health.
Established in 1995 in Sweden, Swedish Oat Fiber is involved in the manufacture of oat fiber and functional ingredients. Its products include oat bran and oat fibers applied in baked foods, dietary supplements, and animal nutrition. It appeals to consumers by providing environmentally friendly, high-fiber, and gluten-free options.
Established in 1866 with headquarters located in the United States, General Mills provides different oat-based products under brands such as Cheerios and Nature Valley. With an emphasis on sustainability, health, and convenience, they target families seeking healthy breakfast options, supported by strong brand recognition.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
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In 2024, the oats market reached an approximate volume of 29.87 Million Tons.
The market is assessed to grow at a CAGR of 3.80% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a volume of around 43.37 Million Tons by 2034.
The major drivers of the market include the rising disposable incomes, increasing population, increasing demand for ready-to-eat products, rising health consciousness, the favourable properties of the product, and the launch of diverse products containing oats.
The growing shift from dairy products and the increased adoption of oat milk is a major trend expected to define the growth of the market in the coming years.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Flakes segment is the dominant type of product types in the market.
The application segment is led by the food and feed segment.
The key players in the market are Grain Millers, Inc., The Quaker Oats Company, Swedish Oat Fiber AB, and General Mills Inc., among others.
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| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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