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Oats Market

Global Oats Market Size, Outlook, Growth, Report, Forecast: By Product Type: Flakes, Flour, Bran, Others; By Application: Food Use, Feed Use, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Trade Analysis; Competitive Landscape; 2024-2032

Global Oats Market Size

The global oats market reached a volume of almost 28.78 million tons in the year 2023. The market is further estimated to grow at a CAGR of 3.8% between 2024 and 2032, to reach a volume of almost 40.27 million tons by 2032.

 

Oats are a member of the grass family and are characterised by their tall stalks and distinctive, nodding seed heads. They grow best in temperate climates and are more tolerant of rain and poor soil conditions compared to many other grains. Oats are particularly high in soluble fibre, especially beta-glucan, which has been linked to lowering cholesterol levels and stabilising blood sugar levels. They have a higher protein content compared to many other grains, making them a valuable plant-based protein source.

 

One of the crucial oats market trends is the health benefits of the soluble fibre in oats, particularly beta-glucan, which is effective in lowering cholesterol levels and is beneficial for heart health. The low glycaemic index of oats helps in managing blood sugar levels, making them suitable for people with diabetes. The fibre in oats can promote a feeling of fullness, which helps in weight management.

 

Oats represent a major food source and currently rank sixth in the global production of cereals, after maize, rice, wheat, barley and sorghum. With their high nutritional values, such as dietary fibre, unsaturated fatty acids, beta-gluten, proteins, vitamins, minerals, and antioxidants, they have become a staple food in some countries.

 

The increasing health consciousness and changing lifestyles of the population worldwide are expected to drive the oats market growth. This report by Expert Market Research provides a comprehensive analysis for anyone who plans to foray into this market.

 

Oats Market

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Oats Industry Segmentation

The market is divided on the basis of product type into:

  • Flakes
  • Flour
  • Bran
  • Others

 

Oat flakes currently represent the most popular type of oat-based food products. They are gaining popularity worldwide as breakfast cereals. Oat flakes are a great source of dietary fibre, particularly beta-glucan, which is known for its cholesterol-lowering and heart-healthy properties. This appeals to health-conscious consumers. The low glycaemic index of oat flakes makes them suitable for people with diabetes and those looking to manage their blood sugar levels.

 

The high fibre content in oat flakes promotes a feeling of fullness, aiding in weight management and appealing to those on weight control diets. Oats are rich in essential nutrients like vitamins, minerals, and antioxidants, contributing to the overall health and wellness of individuals. There is a global trend towards healthier eating habits. Oat flakes, being perceived as a healthful food, fit well into this trend.

 

On the basis of application, the market is segmented into:

  • Food Use
  • Feed Use
  • Others

 

Food use occupies a significant oats market share. Oatmeal or porridge is the most traditional way to eat oats. Cooked with water or milk, and often sweetened or flavoured with ingredients like fruits, nuts, honey, or spices, it forms a classic breakfast option. Oats can also be mixed with nuts, seeds, honey or maple syrup, and sometimes dried fruits, then baked until crispy to form granola, which is often eaten with yoghurt or milk.

 

Oats add texture and a nutty flavour to cookies, with oatmeal raisin cookies being a classic example. Oats are also used in bread-making, adding a chewy texture and rich flavour and they can also be used in muffins for a nutritious boost.

 

Oats Market by Segments

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By region, the market is classified into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Oats Market Analysis

The value chain analysis of the market has been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution.  Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as the bargaining power of buyers and suppliers, threats from substitutes and new entrants. A thorough evaluation of the competitive landscape of the oats market has also been provided.

 

This report provides an exhaustive insight for setting up and running an oats manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.

 

Regional Insights

The North America oats market is a significant and dynamic segment within the global grains market. North America, particularly the United States and Canada, represents a substantial market for oats. This is due to the widespread consumption of oat-based products and a growing emphasis on healthy eating. There is a strong trend towards health and wellness in North America, with consumers increasingly seeking out foods that offer health benefits, further boosting the oats market demand. Oats, known for their heart-healthy fibre, fit well into this trend.

 

Oats Market by Region

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The market is also witnessing a surge in innovative oat-based products, including oat milk, oat-based snacks, and ready-to-eat breakfast products, catering to the busy lifestyle of North American consumers. As consumers in North America become more environmentally conscious, the demand for sustainably farmed and organic oats is likely to increase.

 

Competitive Landscape

The oats market report gives a detailed analysis of the following key players in the market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • Grain Millers, Inc.
  • The Quaker Oats Company
  • Swedish Oat Fiber AB
  • General Mills Inc.
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Application
  • Region
Breakup by Product Type
  • Flakes
  • Flour
  • Bran
  • Others
Breakup by Application
  • Food Use
  • Feed Use
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Grain Millers, Inc.
  • The Quaker Oats Company
  • Swedish Oat Fiber AB
  • General Mills Inc.
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Market Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Oats Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Oats Historical Market (2018-2023) 
    8.3    Global Oats Market Forecast (2024-2032)
    8.4    Global Oats Market by Product Type
        8.4.1    Flakes
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023)
            8.4.1.3    Forecast Trend (2024-2032)
        8.4.2    Flour
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023)
            8.4.2.3    Forecast Trend (2024-2032)
        8.4.3    Bran
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2023)
            8.4.3.3    Forecast Trend (2024-2032)
        8.4.4    Others
    8.5    Global Oats Market by Application
        8.5.1    Food Use
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2023)
            8.5.1.3    Forecast Trend (2024-2032)
        8.5.2    Feed Use
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2023)
            8.5.2.3    Forecast Trend (2024-2032)
        8.5.3    Others
    8.6    Global Oats Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
        9.1.3    Market by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
        9.2.3    Market by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
        9.3.3    Market by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
        9.4.3    Market by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2018-2023)
        9.5.2    Forecast Trend (2024-2032)
        9.5.3    Market by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Trade Analysis (HS Code- 1004) 
    11.1    Major Importing Countries
            11.1.1    By Volume
            11.1.2    By Value
    11.2    Major Exporting Countries
        11.2.1    By Volume
        11.2.2    By Value
12    Price Analysis
    12.1    North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    12.2    Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
    12.3    Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
    12.4    Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    12.5    Middle East & Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
13    Competitive Landscape
    13.1    Market Structure
    13.2    Key Players’ Market Share
    13.3    Company Profiles
        13.3.1    Grain Millers, Inc.
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Financial Summary
            13.3.1.5    Certifications
        13.3.2    The Quaker Oats Company
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Financial Summary
            13.3.2.5    Certifications
        13.3.3    Swedish Oat Fiber AB
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Financial Summary
            13.3.3.5    Certifications
        13.3.4    General Mills Inc.
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Financial Summary
            13.3.4.5    Certifications
14    Industry Events and Developments

 

Additional Customisations Available

1    Oats Processing
    1.1    Product Overview
    1.2    Detailed Process Flow
    1.3.    Various Types of Unit Operations Involved
    1.4    Mass Balance and Raw Material Requirements
2    Project Requirements and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Material
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investment


List of Key Figures and Tables

1.    Global Oats Market: Key Industry Highlights, 2018 and 2032
2.    Global Oats Historical Market: Breakup by Product Type (Million Tons), 2018-2023
3.    Global Oats Market Forecast: Breakup by Product Type (Million Tons), 2024-2032
4.    Global Oats Historical Market: Breakup by Application (Million Tons), 2018-2023
5.    Global Oats Market Forecast: Breakup by Application (Million Tons), 2024-2032
6.    Global Oats Historical Market: Breakup by Region (Million Tons), 2018-2023
7.    Global Oats Market Forecast: Breakup by Region (Million Tons), 2024-2032
8.    North America Oats Historical Market: Breakup by Country (Million Tons), 2018-2023
9.    North America Oats Market Forecast: Breakup by Country (Million Tons), 2024-2032
10.    Europe Oats Historical Market: Breakup by Country (Million Tons), 2018-2023
11.    Europe Oats Market Forecast: Breakup by Country (Million Tons), 2024-2032
12.    Asia Pacific Oats Historical Market: Breakup by Country (Million Tons), 2018-2023
13.    Asia Pacific Oats Market Forecast: Breakup by Country (Million Tons), 2024-2032
14.    Latin America Oats Historical Market: Breakup by Country (Million Tons), 2018-2023
15.    Latin America Oats Market Forecast: Breakup by Country (Million Tons), 2024-2032
16.    Middle East and Africa Oats Historical Market: Breakup by Country (Million Tons), 2018-2023
17.    Middle East and Africa Oats Market Forecast: Breakup by Country (Million Tons), 2024-2032
18.    Major Importing Countries by Volume (2020)
19.    Major Exporting Countries by Volume (2020)
20.    Major Importing Countries by Value (2020)
21.    Major Exporting Countries by Value (2020)
22.    North America Historical Price Trends and Forecast 2018-2028
23.    Europe Historical Price Trends and Forecast 2018-2028
24.    Asia Pacific Historical Price Trends and Forecast 2018-2028
25.    Latin America Historical Price Trends and Forecast 2018-2028
26.    Middle East and Africa Historical Price Trends and Forecast 2018-2028
27.    Global Oats Market Structure

Key Questions Answered in the Report

In 2023, the global oats market reached a volume of nearly 28.78 million tons.

In the forecast period of 2024-2032, the market is projected to grow at a CAGR of 3.8%.

By 2032, the market is estimated to reach a volume of about 40.27 million tons.

The major drivers of the market include the rising disposable incomes, increasing population, increasing demand for ready-to-eat product, rising health consciousness, the favourable properties of the product, and the launch of diverse products containing oats.

The growing shift from dairy products and the increased adoption of oat milk is a major trend expected to define the growth of the market in the coming years.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Flakes segment is the dominant type of product types in the market.

The application segment is led by the food and feed segment.

The key players in the market are Grain Millers, Inc., The Quaker Oats Company, Swedish Oat Fiber AB, and General Mills Inc., among others.

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