Increased organic farming is a result of a greater focus on sustainable development around the world. When opposed to chemical pesticides, organic farming uses more natural fertilisers, such as manure and compost, which helps to improve the soil quality in the area. These factors have helped to boost demand for organic fruits and vegetables. Organic fruits and vegetables are predicted to expand in popularity as customers become more health conscious. With the rapid proliferation of the internet and smartphones, the increased preference for online sales channels is projected to positively impact the market throughout the forecast period. The increase can also be ascribed to the rising demand for unprocessed fresh fruits and vegetables for direct consumption. Organic fruits have been holding a major share in the global organic fruits and vegetables market due to diverse applications of organic fruits such as cosmetics, pharmaceuticals, skincare, and the alcoholic and non-alcoholic beverage industry. Governments are actively supporting organic farming in order to reduce the air and water population, which is likely to motivate farmers to operate their farming in organic culture.
The implementation of various technologies to increase productivity, increase in research and development activities, and mergers and acquisitions are expected to support the market's global growth. In June 2020, Danone (OTCMKTS: DANOY) announced the new partnership Brightseed Company. Brightseed will profile key plant sources for Danone in North America to reveal previously unknown health and nutrition benefits by leveraging its unique AI-powered approach.
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The major players in the global organic fruits and vegetables industry are The WhiteWave Foods Company, General Mills Inc., and Green Organic Vegetables, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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