Global Organic Fruits and Vegetables Market to Grow at a CAGR of 8% in the Forecast Period, Aided by the Growing Health Consciousness

Increased organic farming is a result of a greater focus on sustainable development around the world. When opposed to chemical pesticides, organic farming uses more natural fertilisers, such as manure and compost, which helps to improve the soil quality in the area. These factors have helped to boost demand for organic fruits and vegetables. Organic fruits and vegetables are predicted to expand in popularity as customers become more health conscious. With the rapid proliferation of the internet and smartphones, the increased preference for online sales channels is projected to positively impact the market throughout the forecast period. The increase can also be ascribed to the rising demand for unprocessed fresh fruits and vegetables for direct consumption. Organic fruits have been holding a major share in the global organic fruits and vegetables market due to diverse applications of organic fruits such as cosmetics, pharmaceuticals, skincare, and the alcoholic and non-alcoholic beverage industry. Governments are actively supporting organic farming in order to reduce the air and water population, which is likely to motivate farmers to operate their farming in organic culture.

The implementation of various technologies to increase productivity, increase in research and development activities, and mergers and acquisitions are expected to support the market's global growth. In June 2020, Danone (OTCMKTS: DANOY) announced the new partnership Brightseed Company. Brightseed will profile key plant sources for Danone in North America to reveal previously unknown health and nutrition benefits by leveraging its unique AI-powered approach.

Market Analysis by Product Types, Forms, End Users, Distribution Channels, and Regions:

• The product types in the market are organic fruits and organic vegetables.
• The various forms in the market are fresh and frozen.
• The end users of the market are residential and commercial.
• The several distribution channels include supermarkets, hypermarkets, convenience stores, and online sales channels, among others.
• The regional markets for organic fruits and vegetables include North America, Europe, Asia Pacific, Latin America, the Middle East and Africa.

Key Findings of the Report:

• The global market growth can be attributed to the high disposable incomes and the increased purchasing power of consumers.
• The growing awareness regarding health and fitness drives consumers to invest in quality fruits and vegetables that do not contain harmful chemicals is also aiding the market growth.
• The affordable prices and convenient availability are majorly influencing the growth of the organic fruits and vegetables market.
• The growing middle-class population and sedentary lifestyle are further driving the market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the global organic fruits and vegetables market for the periods (2017-2021) and (2022-2027). 
• The report also offers the historical (2017-2021) and forecasted (2022-2027) markets for product types, forms, end-users, distribution channels, and major regions of organic fruits and vegetables.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global organic fruits and vegetables industry are The WhiteWave Foods Company, General Mills Inc., and Green Organic Vegetables, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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