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Internet penetration and the wide availability of the salt is positively impacting the pink Himalayan salt industry. The surge of the online retail sector and the escalating popularity of companies, such as Amazon and Walmart, among others, are easing the accessibility of pink Himalayan salt, further expanding its market in developing countries, such as India, China, and Indonesia, consequently invigorating the market growth. Moreover, the rising health consciousness, westernisation, and the growing demand for processed foods are augmenting the market in the Middle East, consequently aiding the overall industry growth. In addition, the innovative packaging by the major companies, which helps the consumer understand the variety, benefits, and versatility of the pink Himalayan salt, is further propelling the growth of the pink Himalayan salt industry.
McCormick & Company Inc (NYSE: MKC), along with Morton Salt, Inc., launched pink Himalayan salt and ground black peppers shakers in August 2020. The new products make it easy and convenient for anyone to add a dash of flavour and add colour to the meals. The products can be used anywhere- in both indoor and outdoor dining. Moreover, the products are available in easy-to-use and disposable shakers that can fit anywhere for on-the-go seasoning at any place. In addition, the containers are convenient, easy to hold, and can be opened with one hand. Furthermore, the salt is all-natural and is sourced directly from the iron-rich foothills of the Himalayan Mountains, which gives it a pop of pink colour, delicate flavour, and robust aroma. Such innovations are expected to aid the industry growth in the forecast year.
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The major players in the global market for pink Himalayan salt are Morton Salt, Inc., Frontier Co-op., McCormick & Company Inc, and McKenzie’s Foods, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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