Global Pink Himalayan Salt Market to Grow at a CAGR of 3.5% During 2024-2032, Aided by Rising Health Consciousness

Internet penetration and the wide availability of the salt is positively impacting the pink Himalayan salt industry. The surge of the online retail sector and the escalating popularity of companies, such as Amazon and Walmart, among others, are easing the accessibility of pink Himalayan salt, further expanding its market in developing countries, such as India, China, and Indonesia, consequently invigorating the market growth. Moreover, the rising health consciousness, westernisation, and the growing demand for processed foods are augmenting the market in the Middle East, consequently aiding the overall industry growth. In addition, the innovative packaging by the major companies, which helps the consumer understand the variety, benefits, and versatility of the pink Himalayan salt, is further propelling the growth of the pink Himalayan salt industry.

McCormick & Company Inc (NYSE: MKC), along with Morton Salt, Inc., launched pink Himalayan salt and ground black peppers shakers in August 2020. The new products make it easy and convenient for anyone to add a dash of flavour and add colour to the meals. The products can be used anywhere- in both indoor and outdoor dining. Moreover, the products are available in easy-to-use and disposable shakers that can fit anywhere for on-the-go seasoning at any place. In addition, the containers are convenient, easy to hold, and can be opened with one hand. Furthermore, the salt is all-natural and is sourced directly from the iron-rich foothills of the Himalayan Mountains, which gives it a pop of pink colour, delicate flavour, and robust aroma. Such innovations are expected to aid the industry growth in the forecast year.

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Market Analysis by Distribution Channel and Region:

• The distribution channels for pink Himalayan salt include supermarket and hypermarket, convenience stores, and online, among others.
• The regional markets for pink Himalayan salt include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The rising popularity of organic food products owing to the growing prevalence of health-related issues is augmenting the market growth.
• The market for pink Himalayan salt is driven by the surging health consciousness and rising awareness regarding the benefits of the salt.
• The escalating demand for ethnic and authentic food in western countries such as the United Kingdom is also increasing the demand for pink Himalayan salt to enhance flavour and colour, further propelling the market growth.
• The ongoing trend of salt therapy, bath salts, and salt lamp, among others to soothe respiratory and skin problems is aiding the growth of the pink Himalayan salt industry.

Key Offerings of the Report:

• The EMR report gives an overview of the global pink Himalayan salt market for the periods (2018-2023) and (2024-2032).
• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the distribution channels and regions of pink Himalayan salt.
• It assesses the regional price trends for the (2018-2023) and (2024-2032) periods. 
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global market for pink Himalayan salt are Morton Salt, Inc., Frontier Co-op., McCormick & Company Inc, and McKenzie’s Foods, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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