Global Pisco Market to Grow at a CAGR of 6% During 2024-2032, Aided by the Growing Demand for Alcoholic Beverages

The global interest in craft spirits is driving significant growth in the pisco market. Consumers are increasingly attracted to spirits with rich histories and cultural significance, such as pisco. The traditional production methods and artisanal qualities of pisco appeal to those seeking premium, handcrafted beverages.

Rising consumer demand for new and exotic flavours for pisco is driving the market. As one of the oldest alcoholic beverages, pisco’s unique taste and historical value enhance its appeal. This is especially true among modern consumers, particularly millennials, who favour drinking less but choosing higher-quality, distinctive spirits.

Increasing global consumption of alcohol and alcoholic beverages both in developed and developing economies has been aiding the market. According to the National Survey on Drug Use and Health (2022), in the USA, over 84.10% of the population above the age of 18 have consumed alcohol at some point of time in their life.

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The demand for craft spirits such as brandy and whiskey has also positively impacted the market. The expert craft distillation and innovative drink preparation associated with these spirits have increased their popularity. Pisco, produced using traditional techniques, offers an authentic and culturally rich experience that many consumers find appealing. The perception of small-batch spirits as more exclusive and of higher quality further enhances Pisco's allure.

As people travel more and seek to recreate cultural experiences at home, the demand for exotic spirits like pisco continues to rise, contributing to the market’s expansion. Moreover, craft spirit brands, including pisco producers, are effectively utilizing online platforms to build brand narratives. This resonates with modern consumers' preferences. For instance, in July 2024, SUYO, a Peruvian pisco brand, launched its Exploratory Series. The company’s products are available online and at select retailers.

Market Breakup by Type, Origin, Distribution Channel, and Region:

• Based on type, the market is divided into Puro, Acholado, Mosto Verde, and others.

• The market by origin is bifurcated into Peruvian and Chilean.

• Based on distribution channel, the market can be divided into hypermarkets and supermarkets, specialty stores, online, and others. 

• Region-wise, the pisco market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The growing global interest in craft spirits, especially those with rich histories and cultural significance like pisco from South America, is driving the market growth.

• Rising consumer demand for new and exotic flavours, particularly among millennials who prefer high-quality and distinctive spirits, is fuelling pisco’s market expansion.

• The demand for craft spirits such as brandy and whiskey has positively impacted the market, with traditional production techniques and small batch preparations boosting its allure.

• Effective online branding and product innovation are driving the market growth. Craft spirit brands, including Pisco producers, are leveraging online platforms to build appealing brand narratives.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for pisco for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, origin, distribution channel, and major regions of the pisco market.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global pisco market are PiscoLogía & Topa Spirits, Caravedo Piscos, Agroproductos Bauzá y Cía, Macchu Pisco, and Perola GmbH, amongst others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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