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The growing demand for convenient food products that can be consumed quickly is driving the growth of the global market for puffed food. The growing western influence and rising disposable incomes are augmenting the demand for breakfast cereals in developing nations as well. The manufacturers are aiming to prepare food products using ingredients that are healthy, nutritious as well as free from additives. Kellogg Company, one of the leading players in the industry, sells puffed breakfast cereals under the name Smacks Honey Flavour Puffed Wheat Cereal. This range provides consumers with lightly sweetened cereal simply prepared from wheat and infused with honey, with no artificial colours or flavours. Moreover, these products are available in innovative packaging options and different sizes, thus, positively influencing the industry growth.
Further, the thriving retail sector and expansion of the distribution channels are contributing to the industry growth. The easy availability of puffed food products, which are available in the form of snacks, packaged foods, and baked goods through retail channels like Walmart Inc (NYSE: WMT) and Amazon.com, Inc. (NASDAQ: AMZN) is expected to boost the sales of the product over the forecast period. Also, the various coupons and discount offers provided to the consumers making online purchase is anticipated to enhance the online sales of the product.
Market Breakup by Grain Type, Product Type, Distribution Channel, Application, and Region:
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The major players in the global puffed food market are Kraft Heinz Company, General Mills Inc, Frito-Lay North America, Inc., Wise Foods, Inc, Nurture Inc, and Kellogg Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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