Global Puffed Food Market to Grow at a Healthy Pace During 2024-2032, Aided by the Growing Demand for Convenient Food Products

The growing demand for convenient food products that can be consumed quickly is driving the growth of the global market for puffed food. The growing western influence and rising disposable incomes are augmenting the demand for breakfast cereals in developing nations as well. The manufacturers are aiming to prepare food products using ingredients that are healthy, nutritious as well as free from additives. Kellogg Company, one of the leading players in the industry, sells puffed breakfast cereals under the name Smacks Honey Flavour Puffed Wheat Cereal. This range provides consumers with lightly sweetened cereal simply prepared from wheat and infused with honey, with no artificial colours or flavours. Moreover, these products are available in innovative packaging options and different sizes, thus, positively influencing the industry growth.

Further, the thriving retail sector and expansion of the distribution channels are contributing to the industry growth. The easy availability of puffed food products, which are available in the form of snacks, packaged foods, and baked goods through retail channels like Walmart Inc (NYSE: WMT) and Amazon.com, Inc. (NASDAQ: AMZN) is expected to boost the sales of the product over the forecast period. Also, the various coupons and discount offers provided to the consumers making online purchase is anticipated to enhance the online sales of the product.

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Market Breakup by Grain Type, Product Type, Distribution Channel, Application, and Region:

• By grain type, the industry can be segmented into wheat, rice, corn, sorghum, and ragi, among others. 
• The different product types available in the industry include fried and non-fried puffed food.
• The major distribution channels for puffed food products include supermarket and hypermarket, convenience store, and online, among others.
• Based on application, the industry is divided into bakery and snacks, among others.
• Region-wise, the global market for puffed food can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The industry is being driven by the growing demand for breakfast cereals, snacks, and packaged food products owing to the convenience factor.
• The increasing health awareness among consumers is significantly contributing to the industry growth.
• The rising disposable incomes and easy availability of puffed food products owing to the expanding retail sector are also accelerating the growth rate of the industry.
• The advancements in the food processing sector and growing R&D activities are further propelling the market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for puffed food for the periods (2018-2023) and (2024-2032).
• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the grain types, product types, distribution channels, applications, and regional markets of puffed food.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global puffed food market are Kraft Heinz Company, General Mills Inc, Frito-Lay North America, Inc., Wise Foods, Inc, Nurture Inc, and Kellogg Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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