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Global Puffed Food Market: By Grain Type: Wheat, Rice, Corn, Sorghum, Ragi, Others; By Product Type: Fried, Non-Fried; By Distribution Channel: Supermarket and Hypermarket, Convenience Store, Others; By Application; Regional Analysis; Historical Market and Forecast (2015-2025); Competitive Landscape; Industry Events and Developments

Global Puffed Food Market Outlook

The global puffed food market is being supported by the growth of the puffed snacks market, which is further expected to grow at a CAGR of 7% in the forecast period of 2020-2025.

 

Puffed Food Market

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Growing Consumption of Snacks and Packaged Food Products to Drive the Growth of the Global Market for Puffed Food

Puffed rice and corns serve as a popular choice for application in breakfast cereal or snack foods. They are consumed in the preparation of popular street foods. Puffed rice is prepared by heating rice kernels under high pressure with the help of steam. The growing demand for packed puffed foods like popcorns, baked snacks, and others is significantly contributing to the growth of the segments. The demand for wheat in the preparation of puffed foods is also increasing due to the growing focus of consumers to reduce their fat intake. Wheat is a good source of copper, protein, and iron. Meanwhile, the growing awareness regarding the benefits of other grain types like sorghum, ragi, coupled with the rise in their consumption by the manufacturers to produce different formulations is expected to further aid the industry growth.

 

The Asia Pacific to Provide Enhanced Growth Opportunities for the Expansion of the Puffed Food Industry

The Asia Pacific is expected to account for a significant share in the market over the forecast period due to the changing dietary pattern of the consumers. The high consumption of puffed food products in nations like India and China owing to the growing indulgence of the young population in street foods and snacks like cheese doodles is driving the product demand in the Asia Pacific region. Moreover, as puffed food products are prepared from different grains, which provide enhanced nutrition content, it is preferred by health-conscious consumers as well. The rising disposable incomes in the region are supporting the growth of the industry.

 

Puffed Food Market by Grain Type

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Puffed Food: Industry Definition and Segmentation

Puffed food is primarily consumed by humans and has several health benefits. Puffing of food is carried out via the expansion of seed at high temperature, pressure, or extrusion. In this process, the 'puffing' of food product is obtained after the vapour pressure has escaped the micropores of the grain structure due to high pressure or thermal gradient. Commercially, a wide range of cereals and millets are used for puffing.

Based on grain type, the market can be categorised into:

  • Wheat
  • Rice
  • Corn
  • Sorghum
  • Ragi
  • Others

The major product types available in the industry are:

  • Fried
  • Non-Fried

Based on distribution channel, the industry can be segmented into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

The major application sectors of the product are as follows:

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Puffed Food Market by Region

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Growing Health Awareness to Augment the Puffed Food Industry Growth

The rising health awareness among consumers is driving the demand for nutritious food products. Puffed food products offer several health benefits as they are a rich source of protein, fibre, magnesium, iron, and potassium, and is prepared from grains. It also has low calories and is easy to digest. Further, puffed food products are also available in non-fried variants, making it ideal for health-conscious consumers. Other factors like busy lifestyle, growing demand for ready to eat food products, thriving retail sector, increase in the number of working women around the world, and escalating consumer disposable incomes are also contributing to the industry growth. Owing to technological advancements, the manufacturers are focusing on product diversification and the use of natural ingredients such as brown rice, honey, jicama, seaweed, and others. Thus, the growing popularity of plant-based snacks with clean labels and authentic ingredients is expected to have a positive effect on the expansion of the global puffed food industry over the forecast period.

 

Key Industry Players in the Global Puffed Food Market

The report gives a detailed analysis of the following key players in the global puffed food market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Kraft Heinz Company
  • General Mills Inc
  • Frito-Lay North America, Inc.
  • Wise Foods, Inc
  • Nurture Inc
  • Kellogg Company
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Puffed Food Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Puffed Food Historical Market (2015-2019) 
    8.3    Global Puffed Food Market Forecast (2020-2025)
    8.4    Global Puffed Food Market by Grain Type
        8.4.1    Wheat
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Rice
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Corn
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Sorghum
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2015-2019)
            8.4.4.3    Forecast Trend (2020-2025)
        8.4.5    Ragi
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2015-2019)
            8.4.5.3    Forecast Trend (2020-2025)
        8.4.6    Others
    8.5    Global Puffed Food Market by Product Type
        8.5.1    Fried
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Non-Fried
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
    8.6    Global Puffed Food Market by Distribution Channel
        8.6.1    Supermarket and Hypermarket
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Convenience Store
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
        8.6.3    Online
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2015-2019)
            8.6.3.3    Forecast Trend (2020-2025)
        8.6.4    Others
    8.7    Global Puffed Food Market by Application
        8.7.1    Bakery
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2015-2019)
            8.7.1.3    Forecast Trend (2020-2025)
        8.7.2    Snacks
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2015-2019)
            8.7.2.3    Forecast Trend (2020-2025)
        8.7.3    Others
    8.8    Global Puffed Food Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Kraft Heinz Company
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    General Mills Inc
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certification
        12.2.3    Frito-Lay North America, Inc.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certification
        12.2.4    Wise Foods, Inc
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certification
        12.2.5    Nurture Inc
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Kellogg Company
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Industry Events and Developments

 

Additional Customisations Available

1.    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operation Involved
2.    Project Requirement and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Material
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investment

 

List of Figures and Tables

1.    Global Puffed Food Market: Key Industry Highlights, 2015 and 2025
2.    Global Puffed Food Historical Market: Breakup by Grain Type (USD Billion), 2015-2019
3.    Global Puffed Food Market Forecast: Breakup by Grain Type (USD Billion), 2020-2025
4.    Global Puffed Food Historical Market: Breakup by Product Type (USD Billion), 2015-2019
5.    Global Puffed Food Market Forecast: Breakup by Product Type (USD Billion), 2020-2025
6.    Global Puffed Food Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
7.    Global Puffed Food Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
8.    Global Puffed Food Historical Market: Breakup by Application (USD Billion), 2015-2019
9.    Global Puffed Food Market Forecast: Breakup by Application (USD Billion), 2020-2025
10.    Global Puffed Food Historical Market: Breakup by Region (USD Billion), 2015-2019
11.    Global Puffed Food Market Forecast: Breakup by Region (USD Billion), 2020-2025
12.    North America Puffed Food Historical Market: Breakup by Country (USD Billion), 2015-2019
13.    North America Puffed Food Market Forecast: Breakup by Country (USD Billion), 2020-2025
14.    Europe Puffed Food Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    Europe Puffed Food Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Asia Pacific Puffed Food Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Asia Pacific Puffed Food Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Latin America Puffed Food Historical Market: Breakup by Country (USD Billion), 2015-2019
19.    Latin America Puffed Food Market Forecast: Breakup by Country (USD Billion), 2020-2025
20.    Middle East and Africa Puffed Food Historical Market: Breakup by Country (USD Billion), 2015-2019
21.    Middle East and Africa Puffed Food Market Forecast: Breakup by Country (USD Billion), 2020-2025
22.    Global Puffed Food Market Structure

Key Questions Answered in the Report

The global puffed food market is projected to grow at a CAGR of 7% between 2020 and 2025.

The major drivers of the industry, such as rising disposable incomes, increasing population, rising health consciousness, busier lifestyles, rising demand for ready to eat food products, and growing retail sector, are expected to aid the market growth.

The key market trends guiding the growth of the market include the rapid technological advancements and rising popularity of plant-based snacks.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The leading grain types used in the market are wheat, rice, corn, sorghum, and ragi, among others.

The major product types in the industry are fried and non-fried.

The significant distribution channels in the market are supermarkets and hypermarkets, convenience stores, and online, among others.

The major application segments in the industry are bakery and snacks, among others.

The major players in the industry are Kraft Heinz Company, General Mills Inc, Frito-Lay North America, Inc., Wise Foods, Inc, Nurture Inc, and Kellogg Company, among others.

Analyst Review

The global puffed food market is being driven by rising health consciousness. Aided by the rising demand for plant-based snacks, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 7%.

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By grain type, the market is divided into wheat, rice, corn, sorghum, and ragi, among others. Based on product type, the industry is segmented into fried and non-fried. On the basis of distribution channel, the industry is divided into supermarkets and hypermarkets, convenience stores, and online, among others. The leading application segments in the market are bakery and snacks, among others. The major regional markets for puffed food are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Kraft Heinz Company, General Mills Inc, Frito-Lay North America, Inc., Wise Foods, Inc, Nurture Inc, and Kellogg Company, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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