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Smokeless tobacco such as snus is medically recognised as being less toxic than smoking and can be used in areas where other tobacco products are prohibited. The primary focus population for loose snus is the cigarette smoking population. According to WHO polls, more smokers want better snus to see it as a viable alternative to other tobacco products. The spike in sales of recently released loose snus with a high nicotine content also suggests a strong market for high-nicotine-content loose snus.
The market is pushed by major key players in the industry such as Swedish Match AB (STO: SWMA) and Altria Group, Inc. (NYSE: MO). Swedish Match introduced new snus flavours in 2019, such as XR Göteborgs Rapé Sparkling Slim White. In addition, the company rebranded snus products as General Onyx, with a distinctive feature derived from the onyx black pouches. Over the next two years, these new product releases are projected to enhance Swedish Match's market share. Further, since snus is often used to break nicotine addictions, the FDA has authorised the advertising of these drugs. The FDA approved a tobacco company to market its drugs as being less unhealthy than smoking cigarettes in October 2019. Such developments are expected to aid the market growth in the forecast period.
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Swedish Match AB, Altria Group, Inc., GN Tobacco Sweden AB, JT International AG, and BAT Group, among others are the major key players in the global snus market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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