Global Snus Market to Grow at a CAGR of 4.5% During 2024-2032, Driven by the Changing Preferences among Tobacco Users

Smokeless tobacco such as snus is medically recognised as being less toxic than smoking and can be used in areas where other tobacco products are prohibited. The primary focus population for loose snus is the cigarette smoking population. According to WHO polls, more smokers want better snus to see it as a viable alternative to other tobacco products. The spike in sales of recently released loose snus with a high nicotine content also suggests a strong market for high-nicotine-content loose snus.

The market is pushed by major key players in the industry such as Swedish Match AB (STO: SWMA) and Altria Group, Inc. (NYSE: MO). Swedish Match introduced new snus flavours in 2019, such as XR Göteborgs Rapé Sparkling Slim White. In addition, the company rebranded snus products as General Onyx, with a distinctive feature derived from the onyx black pouches. Over the next two years, these new product releases are projected to enhance Swedish Match's market share. Further, since snus is often used to break nicotine addictions, the FDA has authorised the advertising of these drugs. The FDA approved a tobacco company to market its drugs as being less unhealthy than smoking cigarettes in October 2019. Such developments are expected to aid the market growth in the forecast period.

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Market Analysis by Product Type, Distribution Channel, and Region:

• On the basis of product type, the market is bifurcated into loose snus and portion snus.

• Based on distribution channel, the market is segmented as tobacco stores, convenience stores, online, and others.

• The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• Due to its ease of usage as compared to other forms of tobacco, snus is in popular demand among tobacco users. The demand for snus is being driven by the convenience with which it can be used everywhere, unlike cigarettes, which is its main competitor.

• The product's low risk of gastrointestinal, lung, and pancreatic cancers, as well as respiratory disorders, is a significant reason for its popularity among nicotine addicts. 

• Various flavours of snus have been introduced in the market by key players over the years which are driving the market growth.

• Another commodity that has been gaining a lot of traction is tobacco-free snus, which is expected to drive the market growth in the forecast period.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for snus for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the product types, distribution channels, and regions of snus. 

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

Swedish Match AB, Altria Group, Inc., GN Tobacco Sweden AB, JT International AG, and BAT Group, among others are the major key players in the global snus market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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