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The Asia Pacific region holds a significant share of the speech to speech translation industry due to rapid digitisation in the region. The growing smartphone ownership among all socioeconomic classes in developing countries in the region is also increasing the demand for speech to speech translation. Moreover, the rising demand for wearables, especially ear wear, with enhanced user experiences, are surging the deployment of speech to speech translation software, hence propelling the market growth. As China and India are the leading manufacturers of consumer electronics, the demand for the deployment of speech to speech translation in the region is surging. In addition, the growing popularity of smart devices in the region is also increasing the demand for efficient speech to speech translation, which is providing further impetus to the industry growth. For instance, in July 2019, Amazon Alexa expanded support for multi-lingual mode in India to boost the experience of multi-lingual consumers.
Google LLC (NASDAQ: GOOGL), one of the leading companies in the market, introduced Translatotron, its latest speech to speech translation solution, in May 2019. It is based on an attentive sequence-to-sequence model that eliminates the reliance on intermediate text representation while efficiently performing a speech to speech translation. The system offers a faster speed as it does not divide tasks into separate stages. Moreover, it avoids errors between recognition and translation and comprehends words that do not require translation. Translatotron also incorporates a speaker encoder network, due to which it is able to retain the nuisances of verbal speech of speaker in translated speech to preserve vocal characteristics. The development of such products is propelling the growth of the speech to speech translation industry.
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The major players in the global speech to speech translation market are Microsoft Corporation, Google LLC, Apalon, LLC, TripLingo, LLC, Travis GT B.V., and Waverly Labs Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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