Global Stock Video Market to Grow at a CAGR of 5.94% During 2024-2032, Driven By the Growing Video Marketing Sector

Stock video footages are video clips that are professionally created and prearranged to be used again in video productions such as vlogs, interviews, social media videos, and other marketing campaigns. Video marketing is gaining traction on a global scale to promote products, services, and brands to a larger audience, propelling the stock video market growth.

As social media expands and video content gains more attraction, video marketing has become a crucial element of comprehensive marketing strategies. Integrating video grabs the attention of the audience as well as offers bands and companies distinct opportunities to showcase their products and services creatively.

Stock videos are incorporated into video marketing as they provide access to niche footage and significantly lower production costs. Furthermore, drones are being increasingly used to shoot aerial views for use in stock videos. Drone videos play a key role in marketing strategies as they make videos stand out and retain customer attention.

The adoption of artificial intelligence in video creation is revolutionising the market. AI enables the generation of high-quality content, further contributing to the greater adoption of stock videos by video creators. Major companies such as Adobe Inc (NASDAQ: ADBE) offer a wide variety of stock videos at affordable prices for commercial purposes.

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Market Analysis by Image Source, License Model, End Use, and Region:

• The market, on the basis of image source, can be divided into macro-stock and micro-stock.

• Based on license model, the market can be divided into rights managed (RM) and royalty-free (RF).

• The various end uses of stock video include editorial and commercial.

• The major regional markets for stock video include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• Video creators are increasingly making use of stock footage as it saves time and helps producers stay on budget.

• The advent of drone and aerial footage is revolutionising the stock video market landscape.

• The rising technological advancements such as artificial intelligence (AI) allow for the customisation of stock videos, supporting their greater adoption by video creators.

• Brands are increasingly adopting video marketing strategies for increasing brand awareness, boosting conversations, and increasing customer engagement. Video creators can benefit from the use of stock videos for creating their desired content.

Key Offerings of the Report:

• The EMR report gives an overview of the global stock video market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the image sources, license models, end uses, and major regions of stock video.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global stock video market are Adobe Inc., Getty Images, Pond5 Inc., and Shutterstock, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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