The market growth of toned milk can be attributed to the growing preference for ready-to-consume dairy products owing to rising disposable incomes, rapid urbanisation, and the increasing working population. The surging launches of innovative and quality toned milk by the leading companies are also propelling the market growth. Leading companies are increasingly packaging toned milk in reusable and sustainable packaging materials, which is boosting its appeal among environmentally-conscious consumers. As consumer awareness regarding the benefits of toned milk is growing, the market is witnessing a significant growth. Moreover, with the growing health-consciousness, consumers are inclined towards flavoured toned milk due to its low calorie and numerous health benefits. The introduction of various innovative toned milk flavours such as butterscotch, coffee, banana, and nuts, among others, is providing further impetus to the market growth.
Fonterra Co-operative Group Limited (NZE: FCG) launched Dreamery, its latest dairy brand, in June 2019. The product range was unveiled at an event in Mumbai and would appear in stores across western India. It would be available across the country in the next 12-24 months. Moreover, the brand would launch ultra-high temperature (UHT) toned milk, strawberry and chocolate milkshakes, and curd. The 1-litre pack of toned milk would be available for INR 75 and boost the expansion of the value-added dairy industry in India. The latest brand would bring in new products to enhance consumers’ choice and deliver innovative products with superior taste, nutrition, and taste. The launches of such brands are boosting the availability of diverse toned milk products, which is augmenting the market.
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Market Analysis by Type, Product Type, Distribution Channel, and Region:
- The market, on the basis of type, can be divided into single toned and double toned.
- Based on product type, the market can be divided into flavoured milk and unflavoured milk.
- The distribution channels for toned milk include supermarkets or hypermarkets, convenience stores, speciality stores, and online, among others.
- The regional markets for toned milk include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The growing production and consumption of dairy products in countries such as India and China, among others, are propelling the market for toned milk.
- The market is being fuelled by the increasing utilisation of toned milk in the food industry owing to its excellent nutrition and flavour profiles.
- The rising preference for flavoured toned milk owing to its innovative flavour and health benefits is augmenting the market growth.
- The surging demand for toned milk due to its high nutritional component and antioxidant properties is invigorating the market’s expansion.
Key Offerings of the Report:
- The EMR report gives an overview of the global market for toned milk for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, product types, distribution channels, and major regions of toned milk.
- It assesses the regional price trends for the (2018-2023) and (2024-2032) periods.
- The market report also analyses the trade data by covering the major importing and exporting countries.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the global toned milk market are Nestle S.A., Amul Dairy Company, Danone S.A., Kwality Ltd., Mother Dairy Fruit & Vegetables Pvt. Ltd., and Fonterra Co-operative Group Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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